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All Journal Jurnal Penelitian Pendidikan Matematika Jurnal SUBLIMAPSI Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Hasmawati Hasmawati
Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Journal : Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)

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Pengaruh Periklanan, Kemudahan Penggunaan Dan Kepercayaan Masyarakat Terhadap Perilaku Niat Menggunakan Kontrasepsi (Studi Pada Peserta KB Aktif Di Kec. Wangi-Wangi Kab. Wakatobi) Hasmawati Hasmawati; Nasrul Nasrul; Nursaban Rommy Suleman; Patwayati Patwayati
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 2 (2022): Jurnal JUMBO Vol 6 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.196 KB) | DOI: 10.33772/jumbo.v6i2.22803

Abstract

The purpose of this study was to examine the effect of advertising, ease of use and trust on the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency. The population in this study were all users of contraceptive devices, namely 3637 people. The number of samples determined was 75 contraceptive users in Wangi-Wangi District, Wakatobi Regency, the data from the sample/respondent were analyzed using SmartPLS in order to obtain the results of the causal relationship between the variables developed in the model. The results of testing advertising, ease of use and public trust in the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency, are as follows; the effect of advertising on the behavior of intention to use contraceptives has a path coefficient of 0.300 with a probability level of 0.022 (p <0.05), the effect of ease of use on the behavior of intention to use contraceptives has a path coefficient of 0.318 with a probability level of 0.012 (p < 0, 05), the effect of ease of use on behavioral intention to use contraceptives has a path coefficient of 0.197 with a probability level of 0.134 (p > 0.05). The benefit that can be learned from this research is the development of knowledge, especially in the paradigm of structural relationship of advertising, ease of use and public trust in the behavior of intention to use contraceptives.
Co-Authors Ida Sriwaty La Ndia La Ndia Nasrul Nasrul Patwayati Patwayati S., Nursaban Rommy Saleh Saleh Waode Suarni