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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Pelita Masyarakat East Java Economic Journal
Atik Purmiyati
Universitas Airlangga
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences

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Journal : Pelita Masyarakat

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Pengguatan Usaha Mikro Berbasis Potensi Lokal: Studi Kasus Desa Klungkung, Kabupaten Jember Atik Purmiyati; Mustain; Lucy Hendrawati; Nonny Anggela; Tamat Sarmidi
Pelita Masyarakat Vol. 5 No. 1 (2023): Pelita Masyarakat, September
Publisher : Universitas Medan Area

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Abstract

During pandemic COVID-19 the number of tourist visits in East Java decreased which had an impact on the community's economy as farmers and as micro-entrepreneurs, so this study aims to encourage community economic improvement and implement the third goal of the Sustainable Development Goals (SDG's), namely increasing people's welfare by analyzing the weaknesses and strengths of community-run micro-enterprises in Klungkung Village, Jember Regency, East Java Province, using the SWOT analysis technique with IFAS and EFAS. Based on the results of IFAS and EFAS calculations which show the position of Klungkung Village in quadrant 1, it indicates that the strengths of Klungkung Village are greater than the weaknesses it has. Therefore, action is needed to maintain the position of Klungkung Village so that it remains in quadrant 1, namely by increasing its strengths and reducing its weaknesses. The SWOT results with IFAS and EFAS state that increasing strength can be done by means of product packaging technique training, digital marketing village economy training, financial reporting training, assistance in drafting village economic legality.
Co-Authors Andhy Setyawan, Andhy Gebrina Ayu Nastiti Gebrina Ayu Pramesti Lucy Hendrawati Mashud, Musta'in Mochamad Fajar Insani Mustain Nonny Anggela Nonny Anggela Tamat Sarmidi Taufik Heryasa Tuwanku Aria Auliandri