Article Per Year (5 Year)
p-Index From 2019 - 2024
0.817
P-Index
This Author published in this journals
All Journal JPM17: Jurnal Pengabdian Masyarakat Akrab Juara : Jurnal Ilmu-ilmu Sosial
Mataji Mataji
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PERANAN ASPEK KEBERSIHAN PRODUKSI DAN KEHALALAN DI USAHA MIKRO RAHAYU KOTA SUBARAYA Zakariya Zakariya; Kunto Inggit Gunawan; Mataji Mataji
JPM17: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpm17.v4i2.2882

Abstract

The micro business owner Rahayu with the mek "Pelita Hati" is located on Jl.PandugoVI / 7 Surabaya. This business was established since 2001 and is engaged in bakingbusiness. The produced types of cakes: nastar, syringe cake, peanut cake, cheese cake, chocolatecake, bowl cake, various types of bread and various kinds of pudding.The issue of Rahayu micro business includes:a. Production capacity has not fully met demand.b. Need to increase production capacity.Not able to make a business bookkeeping.c. Limited capital.d. Not yet have the ability to market online and have not fulfilled the administrativesystem.e. Need efficient business planning.The purpose of this activity is:a. To increase motivation, to be able to make clean and halal production.b. To improve the performance of Rahayu Surabaya micro business.The method of carrying out counseling and counseling material includes:a. The principle of cleanliness of production.b. Understanding the principles of sharia-based production cleanliness "i.c. Understand Japanese management principles in the cleanliness of production.d. Work hard.e. Religious spirit in language.Before the test was done, it was expected to occur:a. Increased understanding of hygiene aspects in carrying out production activities whichinclude: understanding aspects of work hygiene, compliance cleanliness, andcleanliness of the work environment.b. Improved Halal aspects which include: Halal use of raw materials for production, halalobtaining tools and their use, and not damaging the environment in production.Keyword: micro business - cleanliness production – halal  production
EMPOWERMENT OF MICRO BUSINESSES OF SURABAYA IN MAKING AN ENVIRONMENTALLY FRIENDLY BUSINESS Zakariya Zakariya; Kunto Inggit Gunawan; Mataji Mataji
JPM17: Jurnal Pengabdian Masyarakat Vol 6 No 02 (2021): Vol. 06 No. 02 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpm17.v6i02.6313

Abstract

Since the enactment of the Asean Economic Community (AEC) at the end of 2015 it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production, both goods and services. If this is not done, then Indonesia is a “soft” market for other Asean countries because Indonesia has the largest population size in Asean, which is close to nearly 260 million people. SMEs and micro enterprises, which are the manifestation of people's economic democracy, will be devastated when the heavy flow of goods and services from various Asean countries invades the Indonesian market. Realizing that, empowering SMEs and Micro Enterprises is a necessity and a necessity to be able to find a national identity that has a comparative and competitive advantage. The activity is one of the media in order to strengthen SMEs and Micro Enterprises. For this reason, in the proposed IbM (Science and Technology for the community) Cake Business Group in Penjaringan Sari Surabaya's Cake Village, we chose:1. AA Micro Business under the brand ADFUN; and2. Rahayu Micro Business under the brand PELITA HATI. Where both of them are engaged in the production of typical Surabaya cakes, which so far are both more distinctively known as the Surabaya cake village. This activity aims to improve product quality in the form of various kinds of products, so that there will be more choices of buyers and if there are more variants, the more attractive it is to buyers.
OPTIMIZATION OF DEMAND FOR LEADING SMI PRODUCTS IN PACITAN DISTRICT Kunto Inggit Gunawan; Mataji Mataji
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 1 (2022): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i1.1765

Abstract

Empowerment of Micro, Small and Medium Enterprises as defined in Republic Act No. 20 Year 2008 About the Micro, Small and Medium Enterprises need to be conducted in a thorough, optimal, and sustainable through the development of a climate that is conducive, giving the opportunity seeks, support, protection, and development business as wide as possible, so as to be able to improve the position, role, and potential of the business Micro, Small and Medium Enterprises in realizing economic growth ,equity and increasing people's income , creating job opportunities , and alleviating poverty. The principle of empowering Micro, Small, and Medium Enterprises as mandated by Law of the Republic of Indonesia No. 20 of 2008 is: a. Growing independence, togetherness, and entrepreneurship for Micro, Small and Medium Enterprises to work on their own initiative; b. The realization of transparent, accountable and fair public policies ; c. Regional potential -based and market- oriented business development in accordance with the competencies of Micro, Small, and Medium Enterprises; d. Increased power competitiveness Enterprises Micro, Small, and Medium Enterprises; and e. Implementation of planning, implementation, and control in an integrated manner. The crucial issue is that not only SMEs in Pacitan Regency are able to produce superior products, but what is more important is how superior products can be marketed effectively and efficiently so that on a macro level it encourages regional economic growth and on a micro scale it encourages an increase in the income of IKM business actors. On this basis, a rational study based on existing regulations is needed to determine a marketing strategy fordeveloping superior products in the Pacitan Regency area . Based on the identification of strengths, weaknesses, opportunities and threats, it shows that: strengths and opportunities have a larger portion when compared to threats and weaknesses, even though weaknesses and threats have a smaller portion but should not be ignored, so the Department of Trade and Industry must be able to optimize development superior products as a support for income in order to improve the welfare of the community.
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON THE DECISION TO BUY INDOMIE FRIED IN KENJERAN DISTRICT, SURABAYA Kunto Inggit Gunawan; Mataji Mataji
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 3 (2022): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i3.1911

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan citra merek terhadap keputusan pembelian Indomie Fry di Kecamatan Kenjeran Surabaya. Populasi penelitian ini adalah konsumen yang terlibat dalam keputusan pembelian Indomie Goreng di Kecamatan Kenjeran Surabaya dengan usia minimal 17 tahun. Sampel yang digunakan sebanyak 100 responden dengan teknik accidental sampling. Pengumpulan data dilakukan dengan memberikan kuesioner kepada responden tentang kualitas produk, citra merek dan keputusan pembelian. Penelitian ini menggunakan analisis regresi linier berganda. Hipotesis diuji dengan uji F dan uji T. Hasil penelitian ini menunjukkan bahwa kualitas produk dan citra merek secara parsial atau simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Dari hasil analisis regresi berganda diperoleh persamaan regresi sebagai berikut : Y = 1,168 + 0,076 X1 + 0,089 X2 + e. Variabel citra merek berpengaruh dominan terhadap keputusan pembelian, nilai koefisien regresinya sebesar 0,089.
Co-Authors Kunto Inggit Gunawan Kunto Inggit Gunawan Zakariya Zakariya Zakariya Zakariya