Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Integritas Jurnal Manajemen Profesional (IJMPRO)
Dita Asriani
Sekolah Tinggi Ilmu Ekonomi Bima
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA HONDA SCOOPY PADA ASTRA MOTOR Dita Asriani; Muhajirin Muhajirin
Integritas Jurnal Manajemen Profesional (IJMPRO) Vol 2 No 2 (2021): Integritas Jurnal Manajemen Profesional (IJMPro) - Juli 2021
Publisher : Program Magister Manajemen Indo Global Mandiri University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/ijmpro.v2i2.92

Abstract

Satisfying consumer needs is the dream of every company. Apart from being an important factor for the company's survival, meeting consumer needs can increase its superiority in competition. Consumers who are satisfied with product design and product quality tend to buy back the product and reuse the product when the same need arises at a later date. This study aims to determine the effect of product design and product quality on consumer satisfaction at Honda Scoopy on Astra Motor. This study uses a quantitative approach with a survey method, while this type of research includes associative research. The population in this study are consumers who have used Honda Scoopy, the number of samples taken in this study were 100 respondents. The sample used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used multiple linear regression, correlation test, determination test, partial test analysis with t test and f test (simultaneous). To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. The results based on the t test (partial) show that product design affects customer satisfaction, product quality affects product satisfaction, while product design and product quality simultaneously affect product satisfaction.
Co-Authors Muhajirin, Muhajirin