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Jumiati
Fakultas Ekonomi Universitas Achmad Yani Banjarmasin
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PENGARUH HARGA TERHADAP KEPUTUSAN KONSUMEN MEMBELI RUMAH TIPE 36 PADACV. PERDANA LAJU MANDIRI DI GUNTUNG MANGGIS KOTA BANJARBARU Jumiati; Emilia
Scientific Vol. 1 No. 1 (2017): Juli - Oktober 2017
Publisher : Fekon Uvaya Banjarmasin

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Abstract

This study aims to determine and prove that prices affect the consumer's decision to buy the house of type 36 in the CV. Prime rate of Mandiri in Manggis Guntung Banjarbaru.There are two variables in this study, the independent variable (Independent) are denoted by X, namely types 36 house prices on the CV. Prime rate Mandiri and the dependentvariable (Dependent) represented by Y is the consumer's decision to buy a house type 36 CV. Prime rate Mandiri. Number pupulasi in this study was 50 and made the overall sample of 50 respondents. Sampling using simple random sampling (simplerandom sampling). To determine whether there is the influence of the independentmvariable (X) to the dependent variable (Y) used simple regression analysis model equationY'= -1.287 + 0,982X. The conclusion of this study is t test showed that t count> t tablemwhere thitung 9.801> 2.011 ttabel. This means that the independent variable (X) there isma positive and significant effect on the dependent variable (Y). The coefficient ofmdetermination shows the figure of 0.667 which means that the price variable (X) has a contribution of 66.7% of the consumer decision variable(Y), while the remaining 33.3% is influenced by other variables not examined in this study.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN NASABAH MENYIMPAN DANA PADA BANK PEMERINTAH DI BANJARMASIN Norrahmiati; Jumiati
Scientific Vol. 2 No. 2 (2019): November - Februari 2019
Publisher : Fekon Uvaya Banjarmasin

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The purpose of this study is to (1) know and analyse the influence of the service, marketing mix through product variables, pricing, promotion, place, people, physical evidence, and the process of costumer decisions to save funds at Government Banks in Banjarmasin, (2) know and analyse service marketing mix variables that have dominant influence on costumer decisions to save funds at Government Banks in Banjarmasin. This research is quantitative descriptive. The type of data used is qualitative and quantitative data, while the data source used are primary and secondary data. The population in this study are individuals or costumers who have connected to the Government Banks in Banjarmasin. The sampling technique used for this study was purposive sampling. The number of samples taken is 95 costumers. Technique for collecting data through observation, questionnaires , and documentation. Data analyse was performed using multiple regression methods. Based on the result of the analyse, the product, promotion, place of technical evidence, and process partially influence the costumers decision to save funda with the Government Banks in Banjarmasin. Whereas people have no effect on costumer’s decision to save funda with the Government Banks in Banjarmasin. Simultaneously product, pricing, promotion, place, people, physical to save funda with the Government Banks in Banjarmasin. Promotion is a variable that has dominant influence on customers decision to save funda with the Government Banks in Banjarmasin.
ANALISIS IMPLEMENTASI BAURAN PEMASARAN JASA UNTUK MENARIK MINAT KONSUMEN MENGGUNAKAN JASA PENGINAPAN GUEST HOUSE GARUDA DI SUNGAI ULIN BANJARBARU Jumiati; Muhammad Ridho Ilahi
Scientific Vol. 8 No. 2 (2021): Oktober 2021
Publisher : Fekon Uvaya Banjarmasin

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Abstract

This study aims to analyze the implementation of the service marketing independent variable consisting of products, prices, promotions, places, people, processes, physical evidence to attract the dependent variable, consumer interest, using the Garuda Guest House accommodation service in Sungai Ulin, Banjarbaru. The analysis was conducted on 70 participants with a sample of 59 people, respondents to a study conducted on Garuda Guest House consumers who are in Sungai Ulin, Banjarbaru, primary data sources are consumers who stay at Garuda Guest House by providing questionnaires to each consumer and secondary data sources is the owner and employee of Garuda Guest House by interview, observation and documentation. Testing is done by descriptive analysis method on the frequency obtained from the SPSS results. The results of this study indicate the 3 most dominant product marketing variables at Garuda Guest House are product variables with indicators of the completeness of room facilities, room cleanliness, room comfort, and spacious rooms. Place variables with conducive location indicators, easy to reach locations, visibility, and parking lots. Price variables with price indicators are more than other prices, affordable prices, prices according to the comfort offered, from prices according to the facilities provided, from these 3 variables that can attract consumers to use accommodation services.
ANALISIS MANAJEMEN LABA PADA PERUSAHAAN-PERUSAHAAN MANUFAKTUR YANG BERGERAK PADA SEKTOR BIDANG CONSUMER GOODS (MAKANAN/MINUMAN) YANG TERDAFTAR DI BEI PERIODE 2016 – 2019 Toto Sugiarto; Jumiati; Norrahmiati; Yoga Aldon Slatnusa
Scientific : Jurnal Ilmiah Ekonomi dan Bisnis Vol. 9 No. 2 (2022): Juni 2022
Publisher : Fekon Uvaya Banjarmasin

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Abstract

Tujuan penelitian dalam hal ini untuk menganalisis manajemen laba pada perusahaan-perusahaan manufaktur sektor Consumer goods.Variabel penelitian ini adalah manajemen laba yang meliputi Discretionary accrual Sesuai dengan Modified jones model, Dekomposisi komponen total akrual, Mencari NDA. sumber data adalah tempat data yang diperoleh dengan menggunakan metode-metode tertentu baik berupa manusia, artefak, ataupun dokumen-dokumen, dan terdiri atas dua macam jenis yaitu data primer dan data sekunder.data sekunder yaitu Laba Rugi, dan Laporan Arus Kas pada periode tahun 2015-2019 yang ada di data situs Bursa Efek Indonesia (BEI) dan juga dari situs masing-masing perusahaan yang bersangkutan. Dalam penelitian ini, Populasi berdasarkan keterangan adalah Perusahaan yang terdaftar di Bursa efek Indonesia (BEI) periode 2016-2019 Sebanyak 25 Perusahaan sebagai berikut Dalam penelitian ini, Populasi berdasarkan keterangan adalah Perusahaan yang terdaftar di Bursa efek Indonesia (BEI) periode 2016-2019 Sebanyak 25 Perusahaan sebagai berikut Berdasarkan tabel tersebut PT Delta Djakarta Tbk (DLTA) terindikasi melakukan praktek manajemen laba dengan cara menaikkan nilai laba dari nilai laba sesungguhnya pada laporan keuangan tahun 2018 dengan nilai DA kenaikan sebesar 1,61 dan pada tahun 2019 dengan nilai DA sebesar 2,84. Sementara itu PT Ultrajaya Milk Industry & Trading Company Tbk (ULTJ) terindikasi melakukan praktek manajemen laba dengan cara menurunkan nilai laba dari nilai laba sesungguhnya pada laporan keuangan tahun 2017 dengan nilai DA sebesar -13,42. Berdasarkan hal tersebut sesuai dengan indikator Analisa Manajemen Laba dengan Model Modified Jones yaitu sebagai berikut : Nilai Akrual Diskresioner atau Discretionary accrual (DA), semakin besar nilai suatu DA (> 1) maka perusahaan tersebut melakukan Manajemen Laba dengan menaikkan nilai laba dari nilai laba yang sesungguhnya, begitu sebaliknya semakin kecil nilai suatu DA (< 1) maka perusahaan tersebut melakukan Manajemen Laba dengan menurunkan nilai laba dari nilai laba yang sesungguhnya (Earnings management model modified jones from Dechow, 1995).
Pengaruh Net Profit Margin, Total Asset Turnover dan Current Ratio Terhadap Return On Asset pada PT. Adaro Energy (Persero), TBK Jumiati; Rahmida
Scientific : Jurnal Ilmiah Ekonomi dan Bisnis Vol. 9 No. 3 (2022): Oktober 2022
Publisher : Fekon Uvaya Banjarmasin

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Abstract

Penelitian ini bertujuan untuk mengetahui dan membuktikan pengaruh Net Profit Margin, Total Asset Turnover dan Current Ratio terhadap Return on Asset pada PT. Adaro Energy (Persero), Tbk, baik secara parsial maupun simultan. Penelitian ini menggunakan tiga variabel bebas yaitu Net Profit Margin, Total Asset Turnover dan Current Ratio. Variabel terikat dalam penelitian ini menggunakan Return on Asset. Sumber data yaitu data sekunder. dilakukan dengan teknik dokumentasi dan studi pustaka. Populasi adalah seluruh laporan keuangan PT. Adaro Energy (Persero), Tbk yang tercatat di Bursa Efek Indonesia periode 2008-2020. Sampel adalah laporan keuangan keuangan PT. Adaro Energy (Persero), Tbk berupa neraca dan laporan laba rugi periode 2011-2020. Teknik pengukuran sampel pada penelitian ini menggunakan nonprobability sampling dengan teknik penentuan sampelnya menggunakan purposive sampling dengan regresi linear berganda. Hasil penelitian diperoleh persamaan regresi Y= -0,059 + 0,477X1 + 0,126X2 - 0,001X3. Hasil penelitian ini menunjukan bahwa Net Profit Margin dan Total Asset Tunrover berpengaruh terhadap Return on Asset pada PT. Adaro Energy (Persero), Tbk secara parsial. Sedangkan Current Ratio secara parsial tidak berpengaruh terhadap Return on Asset pada PT. Adaro Energy (Persero), Tbk. Secara simultan menunjukan Net Profit Margin, Total Asset Turnover dan Current Ratio berpengaruh terhadap Return on Asset pada PT. Adaro Energy (Persero), Tbk. Nilai koefisien determinasi yang diperoleh dalam penelitian sebesar 0,986 hal ini menunjukan bahwa besarnya persentase sumbangan Net Profir Margin, Total Asset Turnover dan Current Ratio secara bersama-sama berpengaruh terhadap Return on Asset sebesar 98,6% sedangkan sisanya 1,4% dijelaskan oleh variabel lain yang tidak termasuk dalam penelitian ini.
The Feasibility Of Supardi’s Tempeh Business In Banjarbaru Jumiatai Jumiati; Misransyah Misransyah
Jurnal Pendidik Indonesia (JPIn) Vol 5, No 2: Oktober 2022
Publisher : Yayasan Pendidikan Intan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47165/jpin.v5i2.469

Abstract

Penelitian ini bertujuan untuk mengetahui layak atau tidaknya usaha tersebut dari gambaran kuantitatif dari aspek keuangan. Metodologi penelitian yang digunakan adalah metode survei. Lokasi penelitian ini berada di Jalan Rukun Mufakat RT. 003 RW. 003 Kecamatan Banjarbaru Selatan Kota Banjarbaru. Bisnis Tempe Supardi. Penelitian menggunakan data primer. Teknik pengumpulan data dengan cara wawancara, observasi, kuesioner dan studi pustaka. Metode literatur yang berkaitan dengan metode penelitian. Teknik Analisis Data. Metode perhitungan Aspek Keuangan adalah:Perhitungan hasil penelitian menunjukkan pendapatan rata-rata Rp.255.200.000,- dan pengeluaran Rp.199.314.000 per tahun. Net Present Value (NPV) sebesar Rp. 37.401.900,-, Internal Rate Of Return (IRR) 18,92%, Net Benefit Cost Ratio (Net B/C) 2,9, Profitability index ( PI) 1,9. Dari perhitungan kelayakan usaha di atas menunjukkan Usaha Tempe Supardi layak untuk dijalankan usahanya.
Analisis Penerapan Strategi Marketing Mix Dan STP (Segmentation , Targeting, Positioning) Pada Cafe 1960 Di Banjarbaru jumiati; Aulia Rahmah; Ayu Noor Agustin
Pahlawan Jurnal Pendidikan-Sosial-Budaya Vol 20 No 1 (2024): April 2024
Publisher : Universitas Achmad Yani Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57216/pah.v20i1.753

Abstract

Research objectives: To find out digital marketing at Cafe 1960 Banjarbaru to attract consumers; To find out the results of the analysis using the 4P analysis method (Price, Product, Place, Promotion) and the STP analysis method (Segmentation , Targeting, Positioning). Marketing carried out by Cafe 1960 Banjarbaru to attract consumers with promotions via social media with Instagram has been carried out by Cafe 1960 Banjarbaru to attract customers by providing promotions on certain holidays; The marketing strategy using the 4P analysis method that this Café perceives is a promotional strategy and a place strategy. It is felt that the promotional strategy of using other menu offers from k+366e to consumers can be used as a promotional strategy for Cafe 1960 Banjarbaru, if seen from the 94 respondents who answered Yes, 82 respondents or 87.2% of respondents who answered Yes. And the strategy where 94 respondents answered Yes or 100% of respondents answered Yes; Marketing Strategy with STP Analysis draws conclusions, segmentation by identifying market potential into certain parts based on geography, psychology and behavior. The target market is all young people who can enjoy Banjarbaru coffee and food; the results of the positioning interview were divided into 7 types: attributes, benefits, use or application, users, competitors, product categories as well as quality and price. The application of the 7 types of positioning was in accordance with the theory used by Cafe 1960 Banjarbaru
Co-Authors Aulia Rahmah Ayu Noor Agustin Emilia Misransyah Akos Muhammad Ridho Ilahi Norrahmiati Rahmida Toto Sugiarto Yoga Aldon Slatnusa