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All Journal Jurnal ASET (Akuntansi Riset) Jurnal Pengabdian Masyarakat Asia Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Inuk Wahyuni Istiqomah
STIE Al-Anwar Mojokerto
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI PEMANFAATAN TEKNOLOGI INFORMASI DAN PENGARUH PEMANFAATAN TEKNOLOGI INFORMASI TERHADAP KINERJA Wahyuni Istiqomah, Inuk
Jurnal ASET (Akuntansi Riset) Vol 2, No 1 (2010): Jurnal Aset (Akuntansi Riset). Januari-Juni 2010
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v2i1.10001

Abstract

FAKTOR-FAKTOR YANG MEMPENGARUHI PEMANFAATAN TEKNOLOGI INFORMASI DAN PENGARUH PEMANFAATAN TEKNOLOGI INFORMASI TERHADAP KINERJA
Pengaruh Gaya Hidup Konsumen, Kualitas Produk, Ekuitas Merek Dan Brand Image Terhadap Keputusan Pembelian Pada Eiger Mojokerto Chairul Anam; Inuk Wahyuni Istiqomah; Putri Indra Asmaul Husna
MARGIN ECO Vol. 6 No. 1 (2022): Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v6i1.2577

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup konsumen, kualitas produk, ekuitas merek dan brand image terhadap keputusan pembelian pada Eiger di Mojokerto, baik secara parsial maupun simultan. Data penelitian ini diperoleh dari angket/kuesioner (data primer). Populasi yang digunakan dalam penelitian ini adalah seluruh member Eiger di Mojokerto. Sedangkan penentuan sampel dilakukan dengan teknik accidental sampling. Analisis yang digunakan adalah analisis regresi linear berganda, uji t, uji F dan uji determinasi. Berdasarkan uji t menunjukkan bahwa variabel gaya hidup konsumen (xi) berpengaruh signifikan terhadap keputusan pembelian (y), variabel kualitas produk (X2) berpengaruh signifikan terhadap keputusan pembelian (y) dan variabel ekuitas merek (X3) berpengaruh signifikan terhadap keputusan pembelian (y).variabel brand image (X4) berpengaruh signifikan terhadap keputusan pembelian (y). Untuk hasil uji F menunjukkan bahwa variabel independen (gaya hidup konsumen, kualitas produk, ekuitas merek, brand image) secara bersama-sama mempengaruhi variabel dependen (keputusan pembelian) secara signifikan. Kata Kunci: Gaya Hidup Konsumen, Kualitas Produk, Ekuitas Merek, Brand Image, Keputusan Pembelian
Pemberdayaan Masyarakat Melalui Penyuluhan Inovasi Pengolahan Singkong Dan Opak Sebagai Upaya Pengembangan Produk Unggulan Di Desa Bleberan Kecamatan Jatirejo Kabupaten Mojokerto Inuk Wahyuni Istiqomah; Angga Martha Mahendra
Jurnal Pengabdian Masyarakat Vol 3 No 1 (2022): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v3i1.259

Abstract

The development of increasingly advanced technology and information at this time is still not fully understood by the community, especially among rural communities. This is indicated by the lack of innovation by residents on cassava and opaque food products which are abundant in their region which they do not realize what potential can be created from these food products. Food products Cassava and Opak are generally food products which are only processed into monotonous products such as tape, jemblem, blend, fried cassava and opaque crackers. So that people feel bored with various monotony of cassava, but on the other hand when processed into various variants of processed cassava well will have a positive impact on being a product that is quality, quality, competitive and of economic value. The community service program initiated by the Al-Anwar College of Economics aims to increase the knowledge and understanding of rural communities to have a high awareness of the concern for the use of abundant cassava from low value to competitive superior products. The methods of implementation are (1) community empowerment with innovation activities processed cassava raw materials, (2) counseling on the management of cassava into JEJUKO "chocolate cheese jemblem", (3) training on the manufacture of superior products JEJUKO and OPAK spicy, (4) counseling about effective marketing methods to the community. This activity involved all the people of the village of Bleberan, Jatirejo sub-district, Mojokerto and assisted by experts from the health office. The results of this activity showed that there was an increase in knowledge and interest in learning from the community to utilize abundant cassava raw materials in the village to be processed with high economic value and finally able to help the economy and improve the quality of life of the villagers.
Co-Authors ANGGA MARTHA MAHENDRA, ANGGA Chairul Anam Putri Indra Asmaul Husna