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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Kajian Branding Indonesia
Kevin Pratama
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Trust, Green Purchase Intention, dan Green Purchase Behavior pada Produk Green Cosmetics di Indonesia, Studi Kasus: Sensatia Botanicals Falaha Rahmatia Az Zahra Rusin; Kevin Pratama; Eka Ardianto; Alavi Ali
Kajian Branding Indonesia Vol 1 No 1 (2019): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.382 KB) | DOI: 10.21632/kbi.1.1.140-170

Abstract

Cakupan penelitian mengenai intensi dan perilaku pembelian produk telah banyak dibahas dalam studi penelitian manajemen terutama dalam bidang ilmu pemasaran di Indonesia. Namun, penelitian yang membahas green purchase behavior dalam konteks green cosmetics sendiri masih sangat terbatas. Penelitian ini akan membahas mengenai pengaruh green perceived value dan green perceived risk terhadap green trust, green purchase intention, dan green purchase behavior pada produk green cosmetics di Indonesia, khususnya daerah Jabodetabek. Dalam penelitian ini, peneliti meneliti salah satu brand green cosmetics lokal yakni Sensatia Botanicals. Data dikumpulkan secara purposive sebanyak 159 responden yang sudah pernah melakukan pembelian terhadap green cosmetics Sensatia Botanicals. Pengambilan data dilakukan melalui penyebaran kuesioner online selama bulan Juli 2019. Data diolah menggunakan aplikasi SPSS 23 dan menggunakan Structural Equation Modeling dengan AMOS 23. Hasil menunjukkan bahwa pembentukan green trust dipengaruhi oleh green perceived value. Dengan kata lain, terdapat kesesuaian value lingkungan yang dimiliki konsumen dan produsen sehingga mempengaruhi green trust konsumen. Di sisi lain, tidak terdapat hubungan antara green perceived risk dan green trust dalam pembelian produk green cosmetics. Selain itu, penelitian ini membuktikan bahwa green trust mempengaruhi green purchase intention konsumen Sensatia. Temuan lainnya adalah konsumen Sensatia Botanicals telah menunjukkan perilaku pembelian terhadap produk ramah lingkungan secara rutin.
EFEKTIVITAS PENGGUNAAN GOOGLE CLASSROOM DALAM MATA PELAJARAN PENDIDIKAN JASMANI OLAHRAGA DAN KESEHATAN (PJOK) DI KELAS XI IPA SMAN 1 BINTAN UTARA Kevin Pratama; Agus Sulastio; Agus Prima Aspa
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 9, No 2 (2022): EDISI 2 JULI-DESEMBER 2022
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: The problem in this research was due to the outbreak of the Corona virus (Covid-19) in Indonesia in early 2020. The government tried to prevent the spread of the Corona virus outbreak through the community activities on various aspects, including education, to limit. Because of this policy, schools all over Indonesia are implementing distance learning or drop off using Google Classroom media. The aim of this research was to "know the effectiveness of using Google Classroom in physical education, sports and health (PJOK) subjects in class XI IPASMAN 1 Bintan Utara". The population of this research were students of Class XI IPA SMAN 1 Bintan Utara using a purposeful sampling technique that collected 45 students. The techniques and tools used for data collection were questionnaires or questionnaires completed by students. Based on the data and discussion above, this study can be said that: the implementation of google classroom learning as a learning medium at SMA Negeri 1 Bintan Utara out of the indicators is quite effective as it has an average of 88.88%.Key Words: Efectiveness, Google Classroom, PJOK
Co-Authors Agus Prima Aspa Agus Sulastio Alavi Ali Eka Ardianto Falaha Rahmatia Az Zahra Rusin