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All Journal Jurnal EK dan BI Jurnal Akuntansi Dan Manajemen Indonesia (JAMIN)
Junaidi Siahaan
Sekolah Tinggi Akuntansi Dan Manajemen Indonesia
Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran Terhadap Minat Nasabah Pada Bank Mandiri KC. Pematangsiantar Junaidi Siahaan; Ompon Lastiur Sianipar; Sumaizar Sumaizar
Jurnal Akuntansi Dan Manajemen Indonesia (JAMIN) Vol 3 No 1 (2021)
Publisher : SEKOLAH TINGGI AKUNTANSI DAN MANAJEMEN INDONESIA (STAMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.47 KB)

Abstract

The purpose of this study was to see the effect of the marketing mix strategy on customer interest. The formulation of the problem in this study is whether the Marketing Mix strategy has an effect on customer interest at Bank Mandiri KC Pematangsiantar. The purpose of this study is to determine whether the Marketing Mix has an effect on customer interest at Bank Mandiri KC Pematangsiantar. This research is included in the type of field research (field research) with descriptive nature using primary and secondary data, besides the data collection methods in this study use observation and interviews, and this analysis method uses quantitative analysis methods. Based on the results of this study indicate that the application of marketing strategies using the marketing mix, the products offered are very varied according to the needs of the community for the present and the future, then promotions use personal selling, advertising through television, brochures and others. , publicity with exhibition activities, social services. The marketing strategy that has been implemented has been good in increasing customer interest. From the results of data analysis, it can be concluded that, there is a significant positive effect between the marketing strategy variable (X) on customer interest (Y) at Bank Mandiri Kc Pematangsiantar, the contribution of the marketing strategy variable (X) on customer interest (Y) coefficient of determination (R2) of 0.76 indicates that 76% of marketing strategy (X) affects customer interest (Y), while 24% is influenced by other variables not discussed in this study.
Analysis of The Relationship Between Gross Domestic Product and Indonesian Exports (Granger causality test) Debora Silvia Hutagalung; Junaidi Siahaan
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 3 No 2 (2020)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v3i2.191

Abstract

This study entitled "Analysis of The Relationship Between Gross Domestic Product and Indonesian Exports (Granger causality test)”. This research was conducted because of the dualism of the theory between the two variables. In macroeconomic theory, the relationship between Gross Domestic Product is one of the similarities, because exports contribute to Gross Domestic Products on the demand side, while neoclassical trade theory emphasizes causality related to household production and assistance for exports. The purpose of this study is to determine the relationship between Gross Domestic Product and exports. This study uses several analytical methods: Unit Root Test, Cointegration Test, Granger Causality Test using the E-views program7 and using Quarterly data. The results of the estimation of this study are the estimation of the relationship in GDP and exports, or in other words, the Gross Domestic Product affects Indonesia's exports. This is concluded based on the estimation results that can be seen from the statistical F value that is greater than the f-table (8.958205> 3.841466) on the Null hypothesis. GDP is not an Export Granger with a 95% confidence level. This means GDP affects exports When GDP can affect the level of exports in the intervals of 2000 to 2012.
Co-Authors Debora Silvia Hutagalung Ompon Lastiur Sianipar Sumaizar Sumaizar