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All Journal Jurnal Akuntansi Dan Manajemen Indonesia (JAMIN)
Sumaizar Sumaizar
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Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran Terhadap Minat Nasabah Pada Bank Mandiri KC. Pematangsiantar Junaidi Siahaan; Ompon Lastiur Sianipar; Sumaizar Sumaizar
Jurnal Akuntansi Dan Manajemen Indonesia (JAMIN) Vol 3 No 1 (2021)
Publisher : SEKOLAH TINGGI AKUNTANSI DAN MANAJEMEN INDONESIA (STAMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.47 KB)

Abstract

The purpose of this study was to see the effect of the marketing mix strategy on customer interest. The formulation of the problem in this study is whether the Marketing Mix strategy has an effect on customer interest at Bank Mandiri KC Pematangsiantar. The purpose of this study is to determine whether the Marketing Mix has an effect on customer interest at Bank Mandiri KC Pematangsiantar. This research is included in the type of field research (field research) with descriptive nature using primary and secondary data, besides the data collection methods in this study use observation and interviews, and this analysis method uses quantitative analysis methods. Based on the results of this study indicate that the application of marketing strategies using the marketing mix, the products offered are very varied according to the needs of the community for the present and the future, then promotions use personal selling, advertising through television, brochures and others. , publicity with exhibition activities, social services. The marketing strategy that has been implemented has been good in increasing customer interest. From the results of data analysis, it can be concluded that, there is a significant positive effect between the marketing strategy variable (X) on customer interest (Y) at Bank Mandiri Kc Pematangsiantar, the contribution of the marketing strategy variable (X) on customer interest (Y) coefficient of determination (R2) of 0.76 indicates that 76% of marketing strategy (X) affects customer interest (Y), while 24% is influenced by other variables not discussed in this study.
Prosedur Pendaftaran Pajak Bumi Dan Bangunan Pedesaan Dan Perkotaan Pada BPKPAD Humbang Hasundutan Junaidi Junaidi; Ompon Lastiur Sianipar; Sumaizar Sumaizar
Jurnal Akuntansi Dan Manajemen Indonesia (JAMIN) Vol 3 No 2 (2021)
Publisher : SEKOLAH TINGGI AKUNTANSI DAN MANAJEMEN INDONESIA (STAMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.47 KB) | DOI: 10.55622/jamin.v3i2.425

Abstract

The purpose of this study was to determine the analysis of the registration procedure for the Rural and Urban Land and Building Tax BPKPAD Humbang Hasundutan. Data collection techniques used by the author are interview techniques and direct observation. Sources of data from this study are tax officials and officers in the relevant department as well as any parties who are directly and indirectly related. The central tax is a levy by the central government and is used to finance state households. Meanwhile, local taxes are local government levies which, according to regulations, are used to finance regional expenditures. One of the efforts to improve the capacity of quality in the field of local government implementation funding for development is to increase and explore every existing potential. Regional taxes participate in financing regional development, without local taxes, the need for development will be difficult to fulfill. The analysis technique used is a qualitative method with the Miles and Huberman approach. The results of this study are that the tax registration procedure in Humbang Hasundutan has followed the SOP.
Co-Authors Junaidi Junaidi Junaidi Siahaan Ompon Lastiur Sianipar