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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial JPM: JURNAL PENGABDIAN MASYARAKAT International Journal of Educational Research and Social Sciences (IJERSC) Komitmen : Jurnal Ilmiah Manajemen Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Journal of Innovation Research and Knowledge Sewagati: Jurnal Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences The Eastasouth Management and Business Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) International Journal of Sustainable Applied Sciences (IJSAS) JPMAS : Jurnal Pengabdian Masyarakat
Lela Elvira
Universitas Bina Sarana Informatika
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Journal : JPM: JURNAL PENGABDIAN MASYARAKAT

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Pelatihan Pembuatan Foto Produk Untuk Penguatan Visual Branding Dalam Pemasaran Online Produk KSU Kowage Elmira Siska; Nurlaela Eva Puji Lestari; Siti Mabrur Rachmah; Lela Elvira
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i2.1255

Abstract

This community service activity was carried out with a partner, KSU Kowage, which is one of the MSME cooperatives in Bogor Regency. Apart from small capital, the problems faced by the KSU KOWAGE Cooperative are weak human resources, limited access to information, and the use of technology in carrying out online marketing. This activity aims to improve the skills of KSU Kowage members in creating aesthetic product photos that can be used as promotional media in online marketing, to strengthen the visual branding of MSME products. Implementation of community service activities is carried out through three stages which include the preparation stage, implementation stage, and activity evaluation stage. Based on the recapitulation analysis of the questionnaires given to participants, it is known that the material provided is by the participant's needs. Based on the paired sample t-test statistical test using the SPSS version 25 program, this training actually had a positive and significant impact on increasing insight, knowledge, skills, and expertise of KSU Kowage members
Co-Authors Arman Syah Putra Arman Syah Putra Bryan Givan Chodidjah Chodidjah Della Apriliani Dewi Astuti Dharu Dewi Elmira Siska Iwan Asmadi Jeffry Latumahina Neng Elisnawati nurlaela eva puji lestari Rinfutihat RR Roosita Cindrakasih RR Roosita Cindrakasih RR Roosita Cindrakasih RR Roosita Cindrakasih Sabil Sabil Siti Mabrur Rachmah Siti Mabrur Rachmah Siti Mabrur Rachmah Slamet Heri Winarno Slamet Heri Winarno Slamet Heri Winarno Slamet Heri Winarno Suhardoyo Suhardoyo Suhardoyo Zahra Zahra