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All Journal Jurnal Master Pariwisata (JUMPA) Edutourism : Journal Of Tourism Reseach Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI
I Putu Utama
Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Manajemen Menu untuk Meningkatkan Profitabilitas di Seasalt Restaurant, Alila Seminyak Putu Ayu Pande Octaviana; I Nyoman Sudiksa; I Putu Utama
JURNAL GASTRONOMI INDONESIA Vol 8 No 1 (2020): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v8i1.546

Abstract

Seasalt Restaurant is the main food and beverage sales outlet in Alila Seminyak. In 2018, Seasalt Restaurant, the main food and beverage outlet did not achieve the profit target set by management. In addition, the actual cost of basic food raw materials exceeds the basic food raw material prices. This condition requires menu management to optimize food sales in restaurants, so as to get maximum income. This study aims to determine the classification of food menus in 2018 and determine the menu management to increase profitability. This study used quantitative analysis techniques using menu engineering approach by analyzing the level of popularity, profitability, menu classification and analyzing menu management through interviews. It was concluded that out of 75 menu items, there were 14 menu items in Star classification, 22 menu items in Plow horse classification, 18 menu items in Puzzle menu classification and 21 menu items in the Dog menu classification. Future studies are expected to test other factors that affect profitability, especially in restaurants.
Peran Citra Destinasi Pada Hubungan E-Wom Dengan Minat Kunjungan Wisatawan Di Pantai Losari, Kota Makassar Vinny Corylitha Sarapang; I Ketut Surata; I Putu Utama
EDUTOURISM Journal Of Tourism Research Vol. 3 No. 02 (2021): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v3i02.182

Abstract

This study sees and analyzes the direct effect of e-WOM on visit intention and destination image, the direct effect of destination image on visit intention, and the indirect effect of e-WOM on visit intention through destination image. The methods of this study used a quantitative approach. I collected data through online questionnaires with a total sample of 200 respondents. The sampling technique used is purposive accidental sampling. Data analysis used the SEM-PLS method. The results showed that e-WOM has no direct effect and an insignificant positive relationship on visit intention, e-WOM has a positive and significant direct effect on destination image, destination image has a positive and significant direct effect on visit intention, and e-WOM has a positive and significant indirect effect on visit intention through destination image or destination image became a mediator between e-WOM and visit intention.
Peran Mediasi Kepercayaan pada Kausalitas Promosi dan Citra Merek dengan Loyalitas I Wayan Rediyasa; I Putu Utama; I Made Ramia Adnyana; I Putu Eka Nila Kencana
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i1.770

Abstract

Traditionally, promotion and the image of a business are believed to be the determinants of customer loyalty with trust acting as a mediator in the relationship that occurs. This article aims to determine the role of training participants' trust in the Course and Training Institute (LKP) on their loyalty to the institution as an influence of the promotion and image of the training institution that was built. With a survey approach, 300 participants in the Bali Gianyar LKP Overseas Training Center (OTC) training were chosen randomly as respondents. Structural equation model (SEM) was used to examine the model by showing the results of a positive and significant direct effect of promotion and image on the trust of the trainees with path coefficient values of 0.305 and 0.583, respectively. Variables that affect the loyalty of trainees, only the image that is proven to significantly affect loyalty with a path coefficient of 0.357, smaller than the effect of the training participants' trust of 0.495 which also proved significant. Through the mediation of the trust variable, the insignificant effect of promotion on trainee loyalty turned into a significant influence with a coefficient of 0.151.
Peran Kepercayaan Pada Hubungan Antara Media Sosial dan Modal Sosial Dengan Keputusan Pembelian Pada Akomodasi di Nusa Penida Cahyo Purnomo Loanata; I Putu Utama; Widi Hardini
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p03

Abstract

This study was conducted to analyze trust as a social media and social capital provided in influencing purchasing decisions. This study aimed to determine the mediating role of trust in the relationship of social media and social capital to purchasing decisions on accommodation in Nusa Penida. This study will discuss the factors that can influence purchasing decisions on accommodation in Nusa Penida. Data were collected using a questionnaire with accommodation guests in Nusa Penida as respondents and 150 respondents. Hypothesis testing using structural equation model (SEM) analysis with the help of the AMOS application. This study concludes that social media (X1) has no effect on trust (Y1), social capital (X2) has no effect on trust (Y1), trust (Y1) has an effect on purchasing decisions (Y2), trust (Y1) has a role mediation on the relationship of social media (X1) to purchasing decisions (Y2) and trust (Y1) has a mediating role on the relationship of social capital (X2) to purchasing decisions (Y2). Findings, purchasing decisions can increase if social media is getting better and guests have a high sense of trust so that in the end purchasing decisions will also increase if social capital is getting better and guests have a high sense of trust so that in the end purchasing decisions will increase. Keywords: social media, social capital, trust, purchase decision.
Pelatihan Pengelolaan Desa Wisata Gunung Salak, Kabupaten Tabanan, Bali I Gusti Agung Febrianto; I Putu Utama
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 2 (2022): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i2.787

Abstract

Gunung Salak village has been inaugurated as a village that has natural tourism potential, Gunung Salak village also has cultural potential in the form of Okokan dance, Bunut Sakti Temple, Beji Sudhamala Temple, and subak. The Master of Tourism Applied Study Program is one of the study programs at the Bali Tourism Polytechnic. Carrying out Community Service activities in Gunung Salak Village on 29-30 March 2021. The theme of the implementation of the community service program is Training on Management of Tourism Villages, Gunung Salak Tourism Village, Selemadeg Timur District, District Tabanan. Participants in this training were 30 people consisting of elements of village officials, tourism object managers, accommodation managers, art associations, PKK, and youth organizations. The training materials include Government policies in the development of Gunung Salak Tourism Village, destination management, techniques for communicating and interacting with tourists, Sapta Pesona, as well as accommodation management and entrepreneurship. Based on the participant's assessment, this community service activity shows that the suitability of the program with the needs and suitability of the material is the highest assessment. Participants thought that this material was considered quite interesting because this activity was only a training course so that the participants hoped that further training would be held.
Co-Authors Cahyo Purnomo Loanata Febrianto, I Gusti Agung I Ketut Surata I Made Ramia Adnyana I Putu Eka Nila Kencana I Wayan Rediyasa Putu Ayu Pande Octaviana Sudiksa, I Nyoman Vinny Corylitha Sarapang Widi Hardini