Edutourism : Journal Of Tourism Reseach
Vol. 3 No. 02 (2021): HOSPITALITY AND TOURISM

Peran Citra Destinasi Pada Hubungan E-Wom Dengan Minat Kunjungan Wisatawan Di Pantai Losari, Kota Makassar

Vinny Corylitha Sarapang (Magister Terapan Pariwisata, Politeknik Pariwisata Bali, Indonesia)
I Ketut Surata (Politeknik Pariwisata Bali, Bali- Indonesia)
I Putu Utama (Politeknik Pariwisata Bali, Bali- Indonesia)

Article Info

Publish Date
05 Jan 2022

Abstract

This study sees and analyzes the direct effect of e-WOM on visit intention and destination image, the direct effect of destination image on visit intention, and the indirect effect of e-WOM on visit intention through destination image. The methods of this study used a quantitative approach. I collected data through online questionnaires with a total sample of 200 respondents. The sampling technique used is purposive accidental sampling. Data analysis used the SEM-PLS method. The results showed that e-WOM has no direct effect and an insignificant positive relationship on visit intention, e-WOM has a positive and significant direct effect on destination image, destination image has a positive and significant direct effect on visit intention, and e-WOM has a positive and significant indirect effect on visit intention through destination image or destination image became a mediator between e-WOM and visit intention.

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Journal Info
Edutourism : Journal Of Tourism Reseach
Website

Abbrev

edutourism

Publisher

Politeknik Negeri Samarinda

Subject

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Edutourism Journal of Tourism Research (EJTR) published twice a year in June and December by Tourism Department of State Polytechnic of Samarinda, East Kalimantan. The publication of this journal is a scientific and applied journal in hospitality and tourism studies. The manuscript can be research ...