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All Journal International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Manajemen Maranatha
Anny Nurbasari
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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SUPPLY CHAIN MANAGEMENT ETHICS: ANALYZE THE BUSINESS Nurbasari, Anny; Adiprimadana Sanjaya, Fanlia; Khaidarmansyah, Khaidarmansyah; Maulamin, Taufan; thaib, Muprihan; Hendri, Edduar; Yuli Sugiarti, Diyah; septarina, Linda; Fetrimen, Fetrimen; Rismita, Rismita; Kosasih, Kosasih
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.615 KB)

Abstract

Abstract- The purpose of this paper is to describe a conceptual framework of Supply Chain Management Ethics (SCM-ethics). In any organization and related business, it is very important to understand the need for business ethics and examine the moral and ethical values of the flow of business work. It can be said that business ethics is the pillar for every business and organization because whenever the industry for business is communicating with their clients, employees and related people. The ethics and the social image of the organization will be in the focus for all the, directly and indirectly, persons who are part of the organization or activities as well as passively contributing in the growth of organization. Government has already established law and regulations for every trade now it is is the duty of any business for an organization to follow these rules and guidelines to maintain the dignity and trust of all towards the business. There are many factors which are directly related to business ethics such as increasing product price employee salary commitment to other parties and fulfillment of orders. The business manager is the most important person who has the responsibility to maintain the ethical status of the business. Time by time the norms and meaning of business ethics our changing. The philosophy e of every business and its ethics determines the base purpose of company e and also so helpful to obtain and improve the aims of the business. Ethics can be defined as an indirect protocol for rules which govern the business decision on daily e for periodical basis. For this purpose, the basic key terms are finance, finance paradigm, business issues, Human resource Management trade unions common Management strategy, sales, and marketing, emerging issues, production, property, modern history of property rights, slaves as property e, nature versus social construct, intellectual property and many more.
Konsep Pemasaran Melalui Internet Anny Nurbasari
Jurnal Manajemen Maranatha Vol. 1 No. 2 (2002)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (769.066 KB) | DOI: 10.28932/jmm.v1i2.147

Abstract

Tulisan ini mencoba membuka wawasan kita untuk mengenal dan mendalami paradigma baru dalam manajemen pemasaran, yang berkaitan dengan kemajuan teknologi pemasaran khususnya pemasaran internet (internet marketing).Pemasaran lewat internet sebagai media komunikasi baru makin lazim dilakukan dan makin berpengaruh karena efisiensinya (lengkap, detail, akurat, cepat, mudah, hemat, murah, dan berjangkauan luas). Secara otomatis ini meningkatkan customer intimacy dan customer satisfaction.Kata kunci: media digital internet, bauran pemasaran yang diperluas, segmentasi berdasarkan life style pengguna internet, faktor kunci untuk strategi website (6 Cs).
Kajian Pengaruh Pelayanan Umum terhadap Lalu-Lintas Jalan Tol Anny Nurbasari
Jurnal Manajemen Maranatha Vol. 1 No. 1 (2001)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1589.57 KB) | DOI: 10.28932/jmm.v1i1.154

Abstract

Globalisasi secara tdiak langsung berdampak pada pergeseran nilai-nilai kehidupan masyarakat. Di sisi lain, kehidupan masyarakat terhadap sarana pelayanan lalu-lintas cenderung meningkat. Pelaku bisnis di sektor jasa penyelenggara jalan tol khususnya Cawang-Tanjung Priok mencanangkan program Service Excellence untuk makin meningkatkan mutu pelayanan pengguna jalan tersebut.Ada 4 (empat) unsur pokok pelayanan jalan tol yang merupakan satu kesatuan yaitu kecepatan pelayanan transaksi pada gerbang tol, ketepatan pelayanan informasi mengenai kondisi jalan tol ke pengguna, keramahan petugas operasi dan pelayanan lalu lintas jalan tol serta kenyamanan fasiitas jalan dan perlengkapannya.Kata kunci: mutu, kehandalan, daya tanggap, jaminan, empati, bukti fisik berwujud
Enterprises supply chain management for development of business Syamsiah Badruddin; Anny Nurbasari; M. Ariza Eka Yusendra; Paisal Halim; Andri Winata; EF Sigit Rochadi; Stefanus Rumangkit; Hartono Hartono; Meiyanti Widyaningrum; Rhini Fatmasari; Baharuddin Baharuddin; Donna Sampaleng
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.835 KB)

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Abstract-Institutional and social capital theories can help to understand how social enterprises can contribute and transform sustainable supply chains. This article introduces a framework that seeks to understand social enterprise and entrepreneurship capabilities in transforming institutions to strengthen supply chain sustainability and briefly gives some preliminary findings related to social capital and supply chains. Presently the social entrepreneurship has many areas to explore and having exceptionally golden opportunities to reform the business research. With this article an analytical model and business model is proposed for commercial entrepreneurship. It also works as a bridge between many communities and the industries. Here it is also presented a roadmap for the future scope of industrial development. In this study it is try to explain that how a social entrepreneurship can work by providing high end services and user demands and also refer to establish many new industries. The new findings and the upcoming possible demands of a user are focused by this article.
An Analysis of Aligning Supply Chain Management With Business Strategy Anny Nurbasari; M. Saputra; Paisal Halim; Viola De Yusa; Ramlan Siregar; Besti Lilyana; I Wayan Suparta
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.008 KB)

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Abstract- The main objective in this research is attempting to demonstrate alignement mechanism of supply and bussiness strategy. Companies are beginning to view supply chain management and procurement as a rising priority.  Procurement has traditionally been a cost-driven model, finding suppliers that can provide the best product at the lowest cost. In stressing the sociotechnical qualities of the supply chain, it is argued the bussiness is the only common element to the entire demand chain. Brand strategy management should be both a demand and supply chain priority, in contrast to its general demand chain focus. It is restrictive lawful rights that secure works of initiation, structure or work of art. A business strategy of any work save the distribution,  creation or clearance of the rights to education, melodic, imaginative work, sensational, computer program, or to utilization of a business print or mark. Results showed that having a strong brand not only supports your interactions with stakeholders but with your employees and suppliers too. This is especially important if you are driving transformation within the organization.
Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland) Ryxwel Alexander; Anny Nurbasari
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.293

Abstract

Tingkat pertumbuhan ekonomi di Indonesia tentunya dipengaruhi oleh berbagai sektor yang ada, terutama pada sektor industri pariwisata yang dapat dikatakan sebagai salah satu pendorong pertumbuhan ekonomi bagi sebuah negara, salah satunya objek wisata D’dieuland yang berada di kabupaten Bandung Barat. Pada umumnya dalam memasarkan suatu produk maupun jasa, sebagai individu atau perusahaan memerlukan strategi bauran pemasaran agar mampu bersaing untuk mendapatkan suatu keuntungan. Penelitian ini bertujuan untuk menguji bauran pemasaran (7p) terhadap kepuasan wisatawan. Teknik pengumpulan data menggunakan kuisioner yang dibagikan kepada 100 responden, dengan teknik pengambilan sampel purposive sampling serta teknik analisis data menggunakan metode Partial Least Square (PLS). dapat disimpulkan hanya variabel product dan process yang memiliki pengaruh signifikan terhadap kepuasan wisatawan.
Co-Authors Adiprimadana Sanjaya, Fanlia Andri Winata Baharuddin Baharuddin Besti Lilyana, Besti Donna Sampaleng EF Sigit Rochadi Fetrimen, Fetrimen Hartono Hartono I Wayan Suparta . Khaidarmansyah, Khaidarmansyah KOSASIH KOSASIH, KOSASIH Linda Septarina, Linda M. Ariza Eka Yusendra M. Saputra Maulamin, Taufan Meiyanti Widyaningrum Paisal Halim Ramlan Siregar Rhini Fatmasari Rismita, Rismita Ryxwel Alexander Stefanus Rumangkit Syamsiah Badruddin thaib, Muprihan Viola De Yusa Yuli Sugiarti, Diyah