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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Gema Wisata
Mengku Marhendi
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
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PENGUATAN MANAJEMEN SUMBER DAYA MANUSIA GUNA MENDUKUNG GELAR BUDAYA DESA WISATA Mengku Marhendi; Gana Wuntu; Solichoel Solichoel; Aurilia Triani Aryaningtyas
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 1 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i1.7511

Abstract

ABSTRAKDesa Branjang sedang merintis pengembangan desa wisata. Kekayaan alam, keberagaman budaya dan ekonomi kreatif desa Branjang menjadi salah satu potensi andalan untuk dikembangkan menjadi atraksi wisata unik di desa ini. Permasalahan yang muncul adalah kurangnya kemampuan SDM dalam mengemas potensi-potensi tersebut untuk dijadikan sebuah atraksi wisata yang menarik, terutama untuk menyelengggarakan sebuah even sebagai ajang promosi dan popularitas desa wisata Branjang. Pengabdian ini bertujuan mendampingi penyelenggaraan even gelar budaya desa wisata Branjang. Metode pelaksanaan meliputi: FGD,  pelatihan, pendampingan lapangan praktik manajemen even. Hasil kegiatan adalah susunan panitia unsur Streering Commitee dan Organization Committee, serta partisipasi SDM dari berbagai elemen masyarakat dalam kelompok–kelompok kesenian maupun kelompok kepanitiaan. Kelompok-kelompok ini juga sudah dapat membuktikan kesiapan serta keberhasilan dalam menyelenggarakan even Gelar Budaya Branjangan 2021. Kata kunci: manajemen SDM; gelar budaya; desa wisata ABSTRACTBranjang Village is currently being developed as a tourist village. The natural wealth, cultural diversity and creative economy of Branjang village are one of the mainstay potentials to be developed into a unique tourist attraction in this village. The problem that arises is the lack of human resource capacity in packaging this potential to become an attractive tourist attraction, especially to organize a promotional event and the popularity of the Branjang tourist village. This service aims to assist in organizing and even holding the cultural title of the Branjang tourism village. The implementation methods include: FGD, training, field assistance in the practice of event management. The results of the activity are the Steering Committee and Organization Committee elements, as well as the participation of human resources from various elements of society in arts groups and committee groups. These groups have also been able to prove their readiness and successfully hold the 2021 Branjangan Cultural Degree. Keywords: HR management; cultural performance; tourist village
Citra Masyarakat Dan Wisatawan Terhadap Daya Tarik Wisata Di Kota Semarang Mengku Marhendi
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 18 No. 3 (2022): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v18i3.276

Abstract

Tourism is a social phenomenon involving humans, groups, organizations and culture. Despite the fact that initially tourism was seen more as an economic activity, and the main goal of developing tourism was to gain economic benefits for both the community and the country. But in its journey tourism is not only an economic problem, but also a social, cultural and political problem. Therefore, as an activity that is very dynamic and a phenomenon that is complex and has a major influence on human life and society, tourism needs to be studied and understood continuously in a comprehensive manner from various perspectives of scientific disciplines, one of which is social science. This study seeks to analyze the image of the public and tourists towards tourist attractions in the city of Semarang. The subjects of this study were 8 (eight) local people and 8 (eight) tourists. Collection and processing of data using qualitative research methods. The results found that people and tourists: (1) observe tourist attractions in detail to complete their curiosity; (2) feel that a tourist attraction has beautiful scenery that creates a feeling of pleasure, comfort and awe; (3) visiting a tourist attraction with a plan, circling the entire area of ​​the tourist attraction and intending to visit it again; (4) image of a tourist attraction: original and has natural beauty, various attractions are available, there are features that make the tourist attraction rare and unique, and there are facilities and infrastructure that support the tourist attraction to become a worthy tourist spot visited and visits to tourist attractions in the sense of benefit.
Co-Authors Aurilia Triani Aryaningtyas Gana Wuntu Solichoel Solichoel