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All Journal YUME : Journal of Management Didaktika: Jurnal Kependidikan Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Jurnal Manajemen dan Pendidikan Agama Islam
Ananda Putri
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Komukasi Pemasaran Pada Starbucks Card di Starbucks Resinda Park Mall Ananda Putri; Mayasari Mayasari; Zainal Abidin
YUME : Journal of Management Vol 4, No 2 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v4i1.1161

Abstract

Abstrak “Strategi Komukasi Pemasaran Pada Starbucks Card  di Starbucks Resinda Park Mall”. Program studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Singaperbangsa Karawang.Penelitian ini membahas tentang strategi komunikasi pemasaran Starbucks Card  yang ada di sebuah  kedai kopi yaitu Starbucks Coffee. Dalam artikel ini membahas  bagaimana Starbucks  Resinda Park Mall memasarkan Starbucks Card. Penelitian ini bertujuan untuk  mengetahui strategi komunikasi yang digunakan Starbucks Resinda Park Mall dalam  memasarkan Starbucks Card. Tempat penelitian yang digunakan peneliti yaitu Starbucks Resinda Park Mall. Penelitian ini mengambil subjek penelitian yaitu pimpinan toko, pegawai, dan pelanggan yang ada di Starbucks Resinda Park Mall. Pengumpulan data pada penelitian menggunakan wawancara mendalam dan observasi non partisipan, studi kepustakaan.Pada strategi komunikasinya Starbucks Resinda Park Mall telah melakukan yang terbaik dan memasarkan Starbucks Cardnya. Penelitian ini menggunakan Teori Intergrated Marketing Communication (IMC) yang didalamnya terdapat komponen-komponen yakni personal selling, periklanan, dan point of purchase communication. Metode penelitian yang digunakan yaitu metode penelitian kualitatif  dengan pendekatan deskriftif kualitatif yang bertujuan untuk lebih menjelaskan  atau mendeskripsikan bagaiman Starbucks Resinda Park Mall memasarkan Starbucks Card terhadap pelanggan. Hasil penelitian ini yakni Personal selling, Periklanan, dan  Point of purchase communication.Kata Kunci: Personal selling, Periklanan, dan  Point of purchase communication Abstract               "Marketing Communication Strategy on Starbucks Card at Starbucks Resinda Park Mall". Communication Studies study program, Faculty of Social and Political Sciences, Singaperbangsa University Karawang. This study discusses the Starbucks Card marketing communication strategy in a coffee shop, namely Starbucks Coffee. In this article, we discuss how Starbucks Resinda Park Mall markets the Starbucks Card. This study aims to determine the communication strategy used by Starbucks Resinda Park Mall in marketing the Starbucks Card. The research place used by researchers is Starbucks Resinda Park Mall. This study took the subject of research, namely store leaders, employees, and customers at Starbucks Resinda Park Mall. Collecting data in this study using in-depth interviews and non-participant observation, literature study. In its communication strategy, Starbucks Resinda Park Mall has done its best and marketed its Starbucks Card. This study uses the theory of Integrated Marketing Communication (IMC) in which there are components, namely personal selling, advertising, and point of purchase communication. The research method used is a qualitative research method with a qualitative descriptive approach which aims to better explain or describe how Starbucks Resinda Park Mall markets Starbucks Card to customers. The results of this study are Personal selling, Advertising, and Point of purchase communication.Keywords: Personal selling, Advertising, and Point of purchase communication
Faktor-Faktor Yang Mempengaruhi Motivasi Mahasiswa Menjadi Enterpreneur Syariah Ananda Putri; Mellya Embun Baining; Fauzan Ramli
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 2 No. 3 (2024): Mei : Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v2i3.211

Abstract

This research aims to determine the influence of independence, environment, creativity and education on students' motivation to become sharia entrepreneurs. Study students at the Faculty of Economics and Islamic Business, Sultan Thaha Saifuddin State Islamic University, Jambi, the subjects of this research are students at the Faculty of Economics and Islamic Business, Sultan Thaha State Islamic University. Saifudin Jambi. Data collection techniques use observation, questionnaires and documentation where the research method used is a quantitative research method that uses primary data and secondary data with a multiple linear regression model. The results of partial testing (t test) of the independence variable and environmental variables do not have a significant effect on students' motivation to become sharia entrepreneurs. while the creativity variable and the education variable have a significant effect on students' motivation to become sharia entrepreneurs. Based on the results of the F test (simultaneous test) it can be concluded that independence, environment, creativity and education simultaneously have a significant effect on students' motivation to become sharia entrepreneurs.
PENGEMBANGAN E-LKPD BERBASIS PROBLEM BASED LEARNING (PBL) PADA PEMBELAJARAN IPA DI SEKOLAH DASAR shinta sunny; Herlina Usman; Monica Bellandina A; Ananda Putri
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 2 No. 3 (2022): November 2022 : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v2i3.703

Abstract

This study aims to develop electronic Student Worksheets based on Problem Based Learning (PBL) in science learning on ecosystem material for fifth-grade elementary school students and also to determine the feasibility of electronic Student Worksheets based on Problem Based Learning (PBL). The research method used is Research and Development or R&D. The research model used is Borg and Gall. The Borg and Gall model applies ten stages of research and development, according to Effendi and Hendriyani, these stages are (1) research and information collecting, (2) planning, (3) developing preliminary product, (4) preliminary field testing, (5) main product revision, (6) main field testing, (7) operational product revision, (8) operational field testing, (9) final product revision, (10) dissemination and implementation. Due to various aspects of consideration, including cost and time, the simplification of research and development is carried out only up to the ninth stage. The instruments for collecting data were expert test questionnaires and student response questionnaires. The expert test process was carried out on media experts and science material experts. The validation result of the media expert test was 84% so it could be said to be "very feasible", while the validation result of the science material expert test was 94.2% so it was classified as "very feasible". All expert validation results are averaged and the average validation result is 89.4%. This shows that the media is included in the "very decent" category. Furthermore, the product was implemented for 50 grade V students at SDN 21 Palembang for the 2022/2023 academic year. The results of the data from the student response questionnaire were averaged and averaged and the student response results were 90.98%. Thus, the Electronic Student Worksheets based on Problem Based Learning (PBL) that were developed were declared very suitable for use as learning media for class V science on ecosystem material.
Penggunaan Media Sosial TikTok Sebagai Sarana Pembelajaran dalam Meningkatkan Kreativitas Siswa Sekolah Dasar Ananda Putri; Minsih
Didaktika: Jurnal Kependidikan Vol. 13 No. 3 (2024): DIDAKTIKA Agustus 2024
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.694

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh penggunaan aplikasi TikTok terhadap peningkatan kreativitas belajar peserta didik di SD Negeri Sondakan No 11 Surakarta. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan jumlah responden 42 siswa. Data dikumpulkan melalui penyebaran angket secara acak kepada responden. Hasil dari penelitian menunjukkan bahwa distribusi penggunaan TikTok oleh siswa tergolong normal dengan nilai sebesar 0,200 > 0,05 berdasarkan uji normalitas menggunakan One-Sample Kolmogorov-Smirnov. Selanjutnya uji linieritas memperoleh nilai sebesar 0,261 > 0,05 yang menyatakan adanya hubungan linear antara penggunaan TikTok dengan peningkatan kreativitas peserta didik dan menegaskan hubungan antara variabel terikat dengan variabel bebas. Kemudian hasil uji regresi linier sebesar 0,024 < 0,05 menunjukkan pengaruh signifikansi aplikasi TikTok dalam meningkatkan kreativitas belajar peserta didik. Hasil penelitian terbukti bahwa aplikasi TikTok berdampak positif pada kreativitas peserta didik. Penelitian ini menegaskan penggunaan media sosial khususnya TikTok memiliki peran penting dalam meningkatkan kreativitas belajar peserta didik.
Co-Authors Fauzan Ramli Herlina Usman Mayasari Mayasari Mellya Embun Baining Minsih Monica Bellandina A shinta sunny Zainal Abidin