<![CDATA[This study aimed to find out empirically about the SWOT Analysis of the Persela Lamongan Club in the Indonesian League's Highest Caste. This research method is a qualitative method with a descriptive method approach. Sources of data in this study are based on observations, interviews with management, administrators, coaches, players, and supporters as well as documents. The data obtained were analyzed using triangulation techniques, namely data validation by examining facts obtained from different data sources. The results showed, in the SWOT analysis of the Persela Lamongan club in the highest caste of the Indonesian league which was carried out on management, administrators, coaches, players, and supporters that the management and administrators of Persela Lamongan had done a good job by maximizing revenue in funding Persela Lamongan from various sources and good fund management system. The coach in preparing the training program to face the Indonesian league's highest caste competition has been good in various aspects. Players have worked hard in maintaining their body condition in accordance with the directions and exercises given by the coach, players also always maintain team cohesiveness. Persela Lamongan supporters, namely LA Mania, who always support the Persela Lamongan team playing in home and away matches. the family system between management, administrators, coaches, players, supporters is very solid in looking for ideas to improve the performance of Persela Lamongan. It still takes the right strategy to fix the existing weaknesses and threats. In conclusion, the management, administrators, coaches, players, and supporters in Persela Lamongan have done a good job in participating in the competition in the highest caste of the Indonesian league. Keyword: SWOT Analysis, Existence, Persela Lamongan Club, Indonesian League]]>
