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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Jurnal Abdi Masyarakat Ilmu Ekonomi [J.A.M.I.E.] Jurnal GeoEkonomi
Diana Hayati
STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT MITRA ANDALAN LOGISTIK BANJARMASIN Mailiana Mailiana; Diana Hayati
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i2.408

Abstract

The purpose of the study was to determine the effect of service quality partially on customer satisfaction at PT Mitra Andalan Logistik Banjarmasin. To determine the effect of service quality simultaneously on customer satisfaction at PT Mitra Andalan Logistik Banjarmasin. The research population is all consumers of PT Mitra Andalan Logistik Banjarmasin in 2020. The total population in this study is 253 people, as many as 86 consumers of PT Mitra Andalan Logistik Banjarmasin which will be used as the research sample size. The research method used in this study is a quantitative method with a survey approach. The results showed that there was an effect of tangible, reliability, responsiveness, assurance and empathy on customer satisfaction at PT Mitra Andalan Logistik Banjarmasin. This study succeeded in proving the sixth hypothesis which states that “there is a significant effect of service quality (tangible, reliability, responsiveness, assurance and empathy) on customer satisfaction at PT Mitra Andalan Logistik Banjarmasin.
ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PRODUK INDOSAT PADA PT X Rika Sylvia; Diana Hayati
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.422

Abstract

The purpose of this research is to find a marketing strategy for Indosat products that will be developed by PT X. The type of research used is descriptive qualitative with the research subjects in this study totaling 7 respondents. The data analysis technique used is SWOT analysis, namely by describing the internal environment and external environment which are the strengths, weaknesses, opportunities and threats at PT X. Based on the results of research from the internal side, PT X's strengths are greater than its weaknesses, namely the results of the IFAS calculation point is 3.51 with the difference between strengths and weaknesses having a positive value of 0.115. While from the external side the opportunities are smaller than the threats, namely the results of the EFAS calculation the point is 3.15 with the difference between opportunities and threats having a negative value of -0.105. The results of the SWOT calculation show that PT X is in quadrant II, which indicates that facing various threats, this company still has internal strength. The strategy that must be implemented is to use strength to take advantage of long-term opportunities by means of a product diversification strategy.
Co-Authors - Renny Ahmad Maulana Alvin Halim Ayu Novita Sari Erma Damai Yanti Hasbiannur Hasbiannur Mailiana Mailiana Nadi Hernadi Moorcy Ni Nyoman Suarniki Nurlia Nurlia Penta Lestarini Budiati Rika sylvia Rizky Aminullah Sri Mulyani