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Variabel Antecedent Orientasi Pasar dan Pengaruhnya terhadap Kinerja Bank Perkreditan Rakyat (BPR) (Studi pada Bank Perkreditan Rakyat di Jawa Timur) Ni Nyoman Suarniki
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of study is to provide valuable information to BPR as Director’s consideration in conducting strategic operations, in order to be able to stay competitive and obtain high profitability. There are 141 Rural Bank (BPR) in East Java areas, which the Directors served as the respondent to the questionnaire. Relationships among the variables were analyzed using Structural Equation Modeling (SEM., AMOS 6), based on primary data available through questionnaire and unstructured cross-sectional interviews to executive’s of BPR. Result of the analysis showed that Executive’s Characteristics, Inter-individual relationships, and Organization system as market orientation antecedent have a significant positive impact to BPR market orientation. Market orientation itself provided significant positive impact to BPR’s performance. Market changes as external factors has significant influence on market orientation and its effect to performance. Competitive Intensity is proved as external variable which had an interaction to market orientation effect to BPR’s performance. The impact of competitive intensity differed when it was perceived as high or low. In the interaction model, when competition is perceived as low, market orientation will provide significant positive impact towards performance, and when competition is perceived as high, market orientation will only provide insignificant impact. This implied that severe competition may pose threat to Company’s sustainability. Government policies, as the third external variable in this research also have significant interaction with internal variables (market orientation) to deliver performance. Government regulation had not strengthen the impact of market orientation towards performance, as reflected on the result of this research, 80 out of 141 respondent (57%) claimed that many of government policy related with BPR operations had still become a burden, it’s related to the weakness of BPR.Keywords: antecedent; market orientation; performance; external factors
KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN NASABAH PADA PT.CENTRAL SANTOSA FINANCE CABANG BANJARMASIN Diana Hayati; Ni Nyoman Suarniki
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2016): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 September 2016
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This research aims to analysis customer satisfaction related toservices provided by PT.Central Santosa Finance Branch of Banjarmasin. The method used in this research is descriptive method. The objectof research is PT.CentralSantosa Finance Branch of Banjarmasin. This research found that the service has been done has been good,but based on the results of the research found problems such as slowapplication process, lack of staff at the cashier, a parking area which isstill less extensive and the slow process of completion.
ANALISIS PENDAPATAN USAHA GULA AREN DI DESA TANJUNG SELOKA UTARA KECAMATAN PULAU LAUT SELATAN KABUPATEN KOTABARU Rika sylvia; Ni Nyoman Suarniki
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 11 No 2 (2018): Dinamika Ekonomi Jurnal Ekonomi dan Bisnis vol. 11 No.2 September 2018
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to analyze the business income of palm sugar in Tanjung Seloka Utara Village, Pulau Laut Selatan Subdistrict, Kotabaru Regency. The type of research used is quantitative descriptive, with sampling using purposive sampling. The results of this study indicate that the palm sugar business has a R / C value of more than 1, this indicates that every Rp. 1, - the costs incurred by each business owner were able to give a refund in the form of revenue of Rp.9.8, - for Mr. H. Samad, while Mr. Suburi amounted to Rp. 62.96, - and Mrs. Suharni for Rp. 1.84, - as for Mrs. Santi Rp. 24.75, -. This means that the total revenue is still greater than the total production costs, and the palm sugar business activities are still experiencing profits.
PENGARUH DISTRIBUTOR, SUPLIER DAN STAFF INTERNAL TERHADAP KINERJA PEMASARAN UKM DI KOTA BANJARMASIN DAN BANJARBARU Ni Nyoman Suarniki; Nova Abriano
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2015): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.8 No.2 September 2015
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this research was to determine the variable distributor, supplier and internal staff have significant effect simultaneously on the marketing performance of SMEs in the city of Banjarmasin and Banjarbaru as well as to determine which of the variables distributors, suppliers and internal staff who have a dominant influence partially on the performance of marketing SMEs in Banjarmasin and Banjarbaru. The research population was all SMEs (small and micro enterprises) in the city of Banjarmasin and Banjarbaru. The collected data will be analyzed qualitatively and quantitatively. For quantitative analysis used Regression. Calculations, the F Count equal to 34.352, while the F-table with α = 5%, with DF1 (number of variable-1)= 4 and DF2 (nk-1) or (110-3-1) = 106 (n is the amount of data and k is the number of independent variables), the obtained value of F-table = 2,401. Can be obtained F count larger than F table (34.352 > 2.401), thus it can be concluded that the variable Distributors, Suppliers and Internal Staff have significant effect simultaneously on the performance of SMEs. Partial test results, then the variable Leads (X2) has the most dominant influence partially on the performance of SMEs. This is evidenced by looking at the biggest variable t Leads (X2) that is equal to 5.567. Then the research hypothesis which says that the variable Supplier has the most dominant influence partially on the performance of SMEs is not proven true.
PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MERK HONDA TYPE MATIC (STUDI KASUS PADA MAHASISWA STIE NASIONAL BANJARMASIN) - Mailiana; - Masrifani; Ni Nyoman Suarniki
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 1 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 1 Maret 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This study aims to find out and analyze the factors that influence consumer behavior towards purchasing decisions of automatic Honda motorcycles. The population in this study were students of STIE Nasional Banjarmasin. The sample of this study was 60 people from the management department of class 2014. The method used to conduct this research is descriptive method. The analytical tool used in this study is multiple linear regression analysis Partial test results (T test) of this study are 1). Cultural factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 2). Social factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 3). Personal factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 4). Psychological factors have a significant effect on purchasing decisions of automatic Honda motorcycles. While the Simultaneous test results (F test) of this study are cultural factors, social factors, personal factors and psychological factors have a significant effect on the purchase decision of automatic Honda motorcycles. The conclusion of the description described can be concluded that the results of the study show that the Cultural Factor variable has the greatest influence so that it is the most dominant variable in purchasing decisions.
STRATEGI MANAJEMEN PT NEO GLOBAL ERA (Gojek) BANJARMASIN Ni Nyoman Suarniki; Tri Cicik Wijayanti
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 2 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 2 September 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The research objective is to determine the competitive strategy adopted by PT Neo Global Era (Gojek) Banjarmasin. The research population was all drivers gojek, with a sample of 31 people with randomly simple. Data obtained from interviews, questionnaires and observations, then analyzed using descriptive approaches. The results of this research indicate that the competitive strategy adopted by PT Neo Global Era (Gojek) Banjarmasin in maintaining and increasing the number of drivers is to provide assistance in the appeal process (if affected by sanctions), provide tranning (service and socialization of regulations) the results are less satisfying. Promotion of social media (FB and WA) results are less satisfying drivers, invitations to join or partner the results are satisfactory, making conversation groups the results are less satisfactory, Direction for smart work results do not yet exist, solicitation to consumers to fill gopay balance results are not satisfactory.
ANALISIS STRATEGI PENCAPAIAN TARGET PENJUALAN RENGGINANG UD WARNA WARNI BANJARMASIN Rika Sylvia; Ni Nyoman Suarniki; Dwiki Cahayanti
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 1 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.1 Maret 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to determine the strategies that must be carried out to achieve the target of the sales of the rengginang UD Warna Warni Banjarmasin. This type of research is a descriptive qualitative research subjects in this study amounted to 10 respondents. Data analysis technique used is to use SWOT analysis, namely by describing the internal environment and external environment which are strengths, weaknesses, opportunities and threats of UD Warna Warna Banjarmasin business. Based on the results of research from the internal side, the strength of rengginang UD Warna Warni Banjarmasin is greater than its weakness, the IFAS calculation results are 3.06 with the difference between strengths and weaknesses having a positive value of 0.27. While externally the opportunity is smaller than the threat, the EFAS calculation point is 2.97 with the difference between the opportunity and the threat has a negative value of -0.015. From the results of the SWOT calculation show that the business of UD Warna Warni Banjarmasin in quadrant II position, which indicates facing various threats, this company still has strengths from an internal perspective. The strategy that must be applied is to use power to take advantage of long-term opportunities by means of a product diversification strategy.
PERFORMA TELEMARKETING PT BFI FINANCE BANJARMASIN Ni Nyoman Suarniki; Dwi Wahyu Artiningsih
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 2 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.2 September 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, One change to an established system or order will have a broad impact on the output and performance of the system, such as the era of the COVID-19 pandemic that has not yet ended. The purpose of this study is to find out how much telemarketing contribution to BFI Finance Banjarmasin in an effort to maintain the amount of distribution of funds (sales). This research uses a quantitative design with an exploratory approach, the company's customers are 2,800 people, and the customers who are willing to participate in this study are 100 people, with a simple random technique, and the data analysis uses analytic descriptive analytic. This research found that, BFI Finance does not yet have telemarketing special officers, marketing staff do all sales activities. Either long distance (telemarketing) or meet directly with prospective customers / customers. There are no special officers in the database of customers or prospective customers, all are still working concurrently. Telemarketers of BFI Finance Banjarmasin are already working in accordance with the tasks assigned in the job description with good performance. There was a decrease in disbursement of funds, most likely because competitors were more attractive and perhaps more intense in prospecting prospective customers.
PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI ULANG KOSMETIK MERK MAYBELLINE PADA KONSUMEN DI KOTA BANJARMASIN - Mailiana; Ni Nyoman Suarniki
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 1 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 14. No.1 Maret 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this research was to determine the effect of product attributes (brand, quality, design, packaging, label, and service) on the repurchase interest of Maybelline cosmetics among consumers in the city of Banjarmasin both partially, simultaneously, and most dominantly. The population in this research were 300 customers who used Maybeline's products, while the sample that was obtained was as many as 60 people. The method of data analysis in this study used multiple linear regression methods with the help of the SPSS version 22.0 application. The results of the research found that Maybelline's product attributes (brand, quality, design, packaging, label, and service) were good enough, using SPSS version 22.0 for windows. Of the six elements have a significant value on the repurchase interest of Maybelline cosmetics to consumers in the city of Banjarmasin. This research shows that the variables Brand (X1), Quality (X2), Design (X3), Packaging (X4), Label (X5), Service (X6) have a positive effect partially and simultaneously on repurchase interest. From the results of the coefficient of determination, the beta value of the largest number is 0.245 with the largest contribution of 21.5%, that the Design variable (X3) has a dominant influence on the repurchase interest of Maybelline cosmetics among consumers in the city of Banjarmasin.
PENGARUH KESELAMATAN DAN KESEHATAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN BAGIAN GUDANG PADA PT PULAU BARU JAYA Sri Mulyani; Ni Nyoman Suarniki; Muhammad Yusuf Ilmi
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.14 No.2 September 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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This study aims to determine the effect of occupational safety and health programs on the work productivity of PT Pulau Baru Jaya employees. The population in this study is the total number of employees in the Warehouse section at PT Pulau Baru Jaya, which totals 68 employees. According to Arikunto (2006: 120) "If the total population is less than 100 then the sample taken is the entire population". In this study, the samples taken were all warehouse employees, totaling 68 people. The results of the research conducted with partial regression analysis using SPSS for Windows version 22.0. Work safety (X1) and occupational health (X2) variables have an influence on employee productivity (Y). In the occupational safety (X1) and occupational health (X2) variables, the occupational health variable (X2) has the most dominant influence on work productivity (Y). The Adjusted R Square value is 0.204 or 20.4% which means that the employee productivity variable (Y) is influenced by the occupational safety (X1) and occupational health (X2) variables of 20.4% where the independent variables in explaining the variation of the dependent variable are very limited and the remaining 79.6% was influenced by other factors not studied.