Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen
TULUS HARYONO
Fakultas Ekonomi dan Bisnis UNS
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PELATIHAN PEMASARAN : UPAYA PENINGKATAN PEMASARAN DAN NILAI MEREK (BRAND VALUE) KLASTER BATIK LAWEYAN MELALUI PENERAPAN PROGRAM BRANDING HERITAGE TULUS HARYONO; TETUKO RAWIDYO PUTRO; CATUR SUGIARTO; PRAM SURYANADI; RETNO TANDING; SURYANDARI SURYANDARI; HARYANTO HARYANTO; CHRISTIYANINGSIH BUDIWATI
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 19, No 2 (2019)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v19i2.45260

Abstract

The introduction of the concept of brand heritage in the Batik Industry in Kampung Batik Laweyan is intended to help local batik entrepreneurs in Kampung Batik Laweyan to maintain and preserve the uniqueness of their experiences and history, especially the Laweyan Batik tradition. Marketing training activities by introducing the concept of Brand Heritage are intended not only to raise awareness of the importance of strengthening brand identity through the concept of Brand Heritage but also to preserve Cultural Heritage.The Laweyan Batik Industry has existed even before Surakarta as the capital of the Mataram kingdom of Surakarta where most of the residents of the Laweyan area have been batik craftsmen since ancient times. Laweyan batik motifs are very diverse and are well known in the community. This community service activity involves batik entrepreneurs in the Laweyan batik village as well as employees who work at Batik Gress Tenan, Laweyan. Employees and employees who work at Batik Gress Tenan are given insight and understanding of the importance of the company and employees in maintaining the Brand Heritage of its products and maintaining the Cultural Heritage of Kampung Batik Laweyan so that it remains attractive and a strong identity to continue to exist and develop. Keywords: Brand Heritage, Cultural Heritage, Tradition, History.
PENGARUH MARKET ORIENTATION, INOVASI PRODUK, DAN KUALITAS PRODUK TERHADAP KINERJA BISNIS DALAM MENCIPTAKAN KEUNGGULAN BERSAING Tulus Haryono; Sabar Marniyati
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 17, No 2 (2017)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v17i2.17174

Abstract

The research shown : (1) market orientation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (2) market orientation indirect effect positive but not significant to competitive adventage on CV Multi Global Agrindo  by business performance. (3) Product inovation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (4) Product inovation indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo  by business performance. (5) product quality direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (6) product quality indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo  by business performance. (7) business performance is direct effect positive and significant to competitive adventage on CV Multi Global Agrindo.
Co-Authors CATUR SUGIARTO CHRISTIYANINGSIH BUDIWATI HARYANTO HARYANTO PRAM SURYANADI RETNO TANDING Sabar Marniyati SURYANDARI SURYANDARI TETUKO RAWIDYO PUTRO