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All Journal Jurnal Bisnis dan Manajemen Surakarta Management Journal
Sabar Marniyati
FISIP Universitas Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MARKET ORIENTATION, INOVASI PRODUK, DAN KUALITAS PRODUK TERHADAP KINERJA BISNIS DALAM MENCIPTAKAN KEUNGGULAN BERSAING Tulus Haryono; Sabar Marniyati
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 17, No 2 (2017)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v17i2.17174

Abstract

The research shown : (1) market orientation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (2) market orientation indirect effect positive but not significant to competitive adventage on CV Multi Global Agrindo  by business performance. (3) Product inovation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (4) Product inovation indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo  by business performance. (5) product quality direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (6) product quality indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo  by business performance. (7) business performance is direct effect positive and significant to competitive adventage on CV Multi Global Agrindo.
PENGARUH KUALITAS JASA TERHADAP LOYALITAS NASABAH KREDIT (Studi kasus pada PT.BPR - BKK GROGOl) Sabar Marniyati; Juni Trisnowati
Surakarta Management Journal VOLUME 2 NO 2 DESEMBER 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (807.513 KB) | DOI: 10.52429/smj.v2i2.444

Abstract

This research aim to know the effect of service quality to customer loyalty with customer satisfaction in mediator variable in customer Banking in BPR – BKK Grogol.  The analysis in this research used multiple linear regression test,  t test, F test and determination coefficient test. The result of this research shown reliability,  responsiveness, assurance, empathy, and tangibles are positively effects to customer loyalty in model I and not significance in model II. Significance test value of  F = 0,000. That’s mean there are the effect simulating of reliability,  responsiveness, assurance, empathy, and tangibles to customer loyalty. The t t result only variable assurance and tangible to partial effect on customer loyalty. R2 test (determination coefficient) is 0,512. It means independent variables ability (reliability, responsiveness, assurance, empathy, and tangibles) in explaining dependent variable (customer loyalty) is 51,2%.
Co-Authors Juni Trisnowati TULUS HARYONO