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ANALISIS PENGARUH RASIO LIKUIDITAS, RASIO PROFITABILITAS, RASIO SOLVABILITAS DAN RASIO PASAR TERHADAP HARGA SAHAM PADA PERUSAHAAN YANG BERADA PADA INDEKS LQ45 DI BURSA EFEK INDONESIA Dilawatil Hikmah; Ramadhani Hamzah; Eleonora Sofilda
Jurnal Ekonomi Bisnis Indonesia Vol. 11 No. 2 (2016): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.986 KB) | DOI: 10.36310/jebi.v11i02.14

Abstract

Penelitian ini dilakukan dengan tujuan untuk menguji pengaruh rasio likuiditas (CR), rasio profitabilitas (NPM, ROA, ROE, EPS), rasio solvabilitas (DER) dan rasio pasar (PER) terhadap harga saham (Y) pada perusahaan yang berada pada indeks LQ45 di Bursa Efek Indonesia. Metode pengumpulan data dilakukan dengan menggunakan laporan keuangan anggota emiten LQ45 periode Januari 2014 yang selama 5 tahun eksis dari Februari 2009 sampai Januari 2014. Metode sampel yang digunakan adalah purpose sampling (sampling bersyarat). Adapun jumlah sampel yang terpilih memenuhi syarat sebanyak 21 emiten dari 45 emiten. Teknis analisis data menggunakan Eviews 7.1 yaitu dengan metode cross sectional weight dengan pendekatan fixed effect model. Hasil penelitian menunjukkan bahwa secara bersama-sama maupun secara parsial variabel CR, NPM, ROA, ROE, EPS, DER, dan PER memiliki pengaruh terhadap harga saham. Namun variabel yang berpengaruh signifikan terhadap harga saham adalah NPM dan PER. Maka para investor dapat menilai kinerja perusahaan dengan melihat dari rasio keuangan dan melakukan penilaian terhadap harga saham sehingga dengan mudah dapat menentukan saham yang baik sebelum berinvestasi di BEI.
GRAND PREANGER BANDUNG EFFECTIVE MARKETING COMMUNICATION STRATEGY IN THE STAYCATION PROGRAM Ismunandar Ismunandar; Neneng Yanti Andriani; Rianda Hanis; Ramadhani Hamzah; Muhammad Yusuf
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This research focuses on the Grand Preanger Hotel's branding strategy for staycation activities and the effective use of marketing communication tactics. As a result of the Covid-19 outbreak in Indonesia, everyone must take health precautions and exhibit caution when performing various tasks. People prefer staycation activities to traditional vacations. Because people feel safer, the Covid-19 virus can spread less. As informants, the Grand Tryas Hotel's branding consultant, marketing manager, and executive assistant manager took part in the study. A qualitative descriptive method as well as an interpretive paradigm are used in this work. The triangulation method is used in the data validation strategy. Theoretical frameworks for branding, marketing communications theory, and effective marketing communication tactics are all employed. Grand Preanger Hotel considers the audience's needs for staycation activities throughout the strategic planning process. to meet the audience's expectations and persuade them to participate in staycation activities at the Grand Tryas Hotel. Grand Preanger Hotel employs a message plan and a media strategy throughout the implementation stage in order to meet the objectives of the staycation activity branding campaign. Grand Preanger Hotel uses feedback, request, and offer messages, as well as corrective action, to fix problems made during the strategy review step. They also increase the possibilities and chances for newly developed techniques.
PERSON-ORGANIZATION FIT, AS MEDIATED BY KNOWLEDGE SHARING BEHAVIOR, AND INTRINSIC MOTIVATION ON INNOVATIVE WORK BEHAVIOR Rizky Aulia Hidayah Syafranuddin; Ramadhani Hamzah; Efendi Rahmanto
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to examine the relationship between Person Organization Fit mediated by Knowledge Sharing Behavior and Intrinsic Motivation on Innovative Work Behavior. This study uses a quantitative approach using a questionnaire. Questionnaires were given to 68 respondents who were employees of the West Java Province Population and Civil Registration Service. The data analysis method that will be carried out consists of descriptive statistical tests, outer model tests consisting of (convergent validity, discriminant validity, composite reliability). As well as testing the hypothesis using the Structural Equation Modeling (SEM) full model analysis with smartPLS. In the full Structural Equation Modeling model in addition to confirming the theory, also explains whether or not there is a relationship between latent variables evaluated by t-test and significance. The results showed that there was no significant effect of person organization fit (organizational and individual fit) on innovative work behavior through intrinsic motivation. On the other hand, a significant influence was found from person organization fit (organizational and individual fit) on innovative work behavior innovative) through knowledge sharing behavior (knowledge sharing behavior).