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Rinda Oktarina
STMIK STIKOM SURABAYA
Arts Humanities

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PERANCANGAN MEDIA PROMOSI WISATA ALAM ARUNG JERAM BOSAMBA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Oktarina, Rinda; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

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Abstract

Nature Bosamba Rafting is one of the sights that have the potential to become one of the sights of the city Bondowoso . Bosamba a nature rafting ( rafting ) as well as to enjoy the natural beauty along the river that served New Sampean . Nature tourism rafting Bosamba has a lot of potential to be developed and promoted . But the promotion is done today is considered less and yet effective. If done promotional strategy to highlight the uniqueness of nature Bosamba rafting , then the public will be more aware and want to come visit Bosamba . The uniqueness which differentiates it from similar tourist rafting tours are relaxed and enjoy the natural beauty in the form of cliffs and waterfalls which are located around the rafting . By uniqueness can be a characteristic that is difficult to imitate by competitors alike. Of the existing problems , then this design is to design a media campaign directed nature rafting Bosamba an effort to increase brand awareness .
PERANCANGAN MEDIA PROMOSI WISATA ALAM ARUNG JERAM BOSAMBA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Oktarina, Rinda; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nature Bosamba Rafting is one of the sights that have the potential to become one of the sights of the city Bondowoso . Bosamba a nature rafting ( rafting ) as well as to enjoy the natural beauty along the river that served New Sampean . Nature tourism rafting Bosamba has a lot of potential to be developed and promoted . But the promotion is done today is considered less and yet effective. If done promotional strategy to highlight the uniqueness of nature Bosamba rafting , then the public will be more aware and want to come visit Bosamba . The uniqueness which differentiates it from similar tourist rafting tours are relaxed and enjoy the natural beauty in the form of cliffs and waterfalls which are located around the rafting . By uniqueness can be a characteristic that is difficult to imitate by competitors alike. Of the existing problems , then this design is to design a media campaign directed nature rafting Bosamba an effort to increase brand awareness .
Co-Authors Muh Bahruddin Thomas Hanandry Dewanto