Thomas Hanandry Dewanto
Universitas Hayam Wuruk Perbanas

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

PERANCANGAN MEDIA PROMOSI DIVA SNACK FROZEN FOOD SEBAGAI UPAYA MENINGKATKANBRAND AWARENESS Yunitasari, Fani Ismawati; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Heightened daily routine, requires every person to obtain practical food cooked and ready to eat. Diva product is a product that offers practicality in meeting food needs, backed up with so many variations of products made, good quality products and affordable prices. But not many people know about this Diva products, therefore the purpose of this design is how the Media Campaign Designing Diva Snack Frozen Food In Effort to Improve Brand Awareness. The design is done with a qualitative approach, through interview, observation and documentation to formulate design concepts. From the analysis, it was found that the absence of efforts to promote through the media, becoming one of the obstacles that make the product less recognizable Diva wider community. After going through the process of data analysis, it was found keywords or concepts design "Quick and Easy " which means fast and easy. In this " Quick and Easy" means how reliable Diva products for quick and easy presentation, to overcome hunger anytime. Resulting design is made by having the same unique on any media to become one entity own minds and get points prospective customers. Results are expected to improve the design of the public aware of the Diva product.
PERANCANGAN CORPORATE IDENTITY PT 21 EXPRESS SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Primanta, Ake Arif Radhian; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Globalindo 21 Express is one of the shipping service provider with nationwide scale. As a service provider of parcel and document delivery services, PT. 21 Express has a much larger competitors and first foray in this business. Along with the development of the times, the human need to send goods from one place to another place higher. This express PT.21 a forum for addressing the issue. but lately more and more emerging company engaged in the delivery of services to accommodate those needs. Thus it is necessary to have the strength of the company PT.21 express to be able to compete in this global era. The era where business growth faster delivery services are spread all over the country.
PERANCANGAN MEDIA PROMOSI KLINIK Dr. DHANY SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Putri, Shella Febryani Cantika; Dewanto, Thomas Hanandry; Yosep, Sigit Prayitno
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The clinic of Dr. Dhany beauty clinic is one of the new stand in Surabaya. It became the basis of the establishment of the clinic is due to the growing trend of beauty industry in Indonesia. Beauty Clinic Dr. Dhany was founded by Dr. N.A. Kusumawardani and was founded on August 1, 2013 and set on the road No. 18 Supreme Karah Surabaya. The clinic is in excess is the material used in this clinic uses natural ingredients or herbs in addition the clinic also provides a slimming treatment that is safe for the body. But the clinic has not been doing promotional activities and rely solely on word of mouth promotion, this causes yet aware and yet familiar Clinic Dr. Dhany. The problems that have occurred in a beauty clinic Dr. Dhany is a new clinic, do not have a media promotions can provide information to the public in order to increase awereness brand Clinic Dr. Dhany.
PERANCANGAN CORPORATE IDENTITY S1 DESAIN KOMUNIKASI VISUAL STIKOM SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Pahlevi, Achmad Reza; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Enthusiast of the public with  Visual Communication Design increase nowadays especially on high schooler students. In Indonesia itself having many of private universiies than nation universitie that the private universites make the same study program visual communication design. With the result now having competition beetwen private universities in each region. DKV STIKOM Surabaya is one of private universities on Surabaya. In Surabaya itself has many private universities and many of them have an identity. DKV STIKOM Surabaya not well known too with high schooler in Surabaya, so it must take action to make awareness on highschooler. The objective of this research is to find out how to create Corporate Identity that can increase brand awareness of DKV Stikom Surabaya.. The research using qualitative method, with technique observation, interviews, exsisting studies and competitor studies to get the data. After the data analysized, result the keyword of the research is “future creativity”.
PERANCANGAN MEDIA PROMOSI RESTO KAMPOENG STEAK DENGAN KARAKTERISTIK SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Mirani, Ananda Kurnia; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 1, No 1 (2013)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kampoeng Steak (KS) is one of the local restaurant franchise from Surabaya. However this food business is not able to display a uniqueness, such as the characteristics of Surabaya. Where as, if this uniqueness can be shown then this restaurant would have more value, especially when opening branches ini major cities outside Surabaya. Altough KS already show a little bit element of Surabaya, people still do not really care. So that KS imaging as one of the restaurant from Surabaya not been delivered. Then an appropriate strategy shall be made to express characteristic from KS. So that KS remains the people’s choice among ather steak culinary business. From these problems, this research focused on the design of a media promotion KS restaurant by using the characteristics of Surabaya as an effort to increase brand loyalty. With this media promotion KS will have an unique and distinct identity, which will form the consumer perception so that the product will more be known to the public.
PEMBUATAN BUKU REFERENSI SUPERHERO INDONESIA SEBAGAI UPAYA MENGENALKAN PRODUK BUDAYA LOKAL Setiawan, Ryan; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The term superhero are familiar by Indonesian people. This is due to the rise of media that contains things related to superhero like movies, comics, animated series, toys, etc. Indonesia has its own original superhero that was popular in the 1960s-1980s. However, in the middle of many superheroes are popping up overseas, Indonesian superhero rarely notable even not known by the Indonesian people themselves. one way to introduce Indonesian superhero is through books. In addition, rarely found there wasnt even a book that discusses indonesias superhero with modern visuals. The purpose of this book is to introduce Indonesian superheroes as one of the local cultural products to the people of indonesia that indonesia ought to be proud of. This study uses qualitative methods, through the interview process, focus group discussion, and observations. After the data is obtained, then the results of the analysis it can be concluded that many of the superheroes have a positive impact and should be known. the superhero himself had a positive impact, such as educating, bringing moral messages, and increase imagination. from the results of the analysis, then obtained a keyword that is “epic”, which means the story of heroism and extraordinary. so the concept of the book is “epic”, with a powerful theme. supporting media books were also made such as leaflets and websites. this book is expected to Indonesian Superhero to be reintroduced in indonesia that was once popular  in his time.
REBRANDING BURGERMAN SEBAGAI UPAYA MEMPERLUAS SEGMENTASI PELANGGAN Adam, Dhafi Kusuma; Dewanto, Thomas Hanandry; Bahruddin, Muh
Jurnal ArtNouveau Vol 1, No 1 (2013)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Cafe is a place to relax or gather with friends. Look at the growth of the economy of the city of Surabaya since last five years increased, various efforts undertaken in order to reach the largest market share. One of the efforts that the company can do is to form a brand identity that is capable of providing imagery for buyers who then stick in the minds of consumers. The purpose of this design is to know how to design your brand in an effort to expand the Burgerman segmenting customers ranging in age from 18 to 40 years old. The design is done with the approach of the survey, interviews and existing studies in order to formulate the concept of design. Data were analyzed using the indicator: STP, advantages, limitations, opportunities, challenges as well as USP (Unique Selling Proposition). From the results of the analysis and the design of the paper found that the desire to aim burgerman target market and uniqueness by Burgerman has not looked at the brand
PERANCANGAN MEDIA PROMOSI WISATA ALAM ARUNG JERAM BOSAMBA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Oktarina, Rinda; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nature Bosamba Rafting is one of the sights that have the potential to become one of the sights of the city Bondowoso . Bosamba a nature rafting ( rafting ) as well as to enjoy the natural beauty along the river that served New Sampean . Nature tourism rafting Bosamba has a lot of potential to be developed and promoted . But the promotion is done today is considered less and yet effective. If done promotional strategy to highlight the uniqueness of nature Bosamba rafting , then the public will be more aware and want to come visit Bosamba . The uniqueness which differentiates it from similar tourist rafting tours are relaxed and enjoy the natural beauty in the form of cliffs and waterfalls which are located around the rafting . By uniqueness can be a characteristic that is difficult to imitate by competitors alike. Of the existing problems , then this design is to design a media campaign directed nature rafting Bosamba an effort to increase brand awareness .
PEMBUATAN BUKU KOMIK MONUMEN DI KOTA SURABAYA SEBAGAI UPAYA PENGENALAN SEJARAH KEPADA REMAJA Maulana, Pam Pam Januar; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development occurring in large cities such as Surabaya, making people, especially teenagers are getting no matter against the objects surrounding historical heritage such as monuments. In fact, the Monument serves to recall an incident as well as the figure of the hero who fought for independence has become one of the citys tourism icon of Surabaya as a town hero. This is unfortunate, especially when reviewing many tourists domestic and non domestic who visited Surabaya city just to see the existing monuments as silent witnesses of history of war in the city of Surabaya. In addition, yet there is also a media information about the monument to youth in the form of comics. If the above issues are left alone, then the next generation wont be acquainted with the history and purpose of making existing monuments nearby.
PEMBUATAN BUKU FOTOGRAFI MAKANAN (STUDI KASUS OBYEK MASAKAN JAWA TIMUR) Putra, Ilham Rizaldi Permadi; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 1, No 1 (2013)
Publisher : Jurnal ArtNouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of photography, especially in Indonesia experienced significant growth, in the sense that photography is not just a professional job but has become a life style for urban communities. This phenomenon can be seen from the increasing number of media that talks about the world of photography, ranging from newspapers, magazines, television, and internet. The purpose of this research is directed at making food photography reference book themed cuisines of East Java. Food Photography food can not be separated from the object. Therefore, this thesis uses the typical food of East Java. Provinces were chosen for the book to be made so that the communicative and able to enter the minds of the public. East Java has several cities, among others, Surabaya, Lamongan, Gersik, Malang, Kediri, Banyuwangi, Madiun, Ponorogo, and Madura, from every city has a food such as rujak cingur, semanggi, lontong balap, kupang lontong, rawon, Nasi pecel, soto ayam, sate ayam, nasi jagung, urapan, kikil, semur lidah, tahu campur, tahu tek, dan nasi krawu. Of the selected food representing cities in East Java because these foods are familiar in peoples hearts.The books which talk about food photography rare version dirak Indonesia - Indonesian shelf bookstalls in the book so terbuatnya lift dishes from East Java in order to attract people and make this book as a medium of publication, documentation, and reference.