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All Journal Jurnal Ekonomi Bisnis Indonesia Oehonis
Wanti Wanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health

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Journal : Jurnal Ekonomi Bisnis Indonesia

 1 
PENERAPAN STRATEGI PEMASARAN MELALUI PROMOSI DALAM UPAYA PENINGKATKAN VOLUME PENJUALAN KAMAR PADA HOTEL TWIN PLAZA JAKARTA Muhammad Ichwan Hamzah; Alaidin Rapani; Wanti Wanti
Jurnal Ekonomi Bisnis Indonesia Vol. 14 No. 2 (2019): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.534 KB) | DOI: 10.36310/jebi.v14i02.158

Abstract

The method used is a descriptive method with the type of research in the form of casestudies. The research was conducted through a survey, by interviewing company leaders with theaim to determine the environmental conditions of External factors and Internal factors. From theresults of the research, the company has an opportunity despite various threats. Based on theanalysis that has been carried out by the company is a diversification strategy. This strategy can beimplemented using force to overcome threats.
Co-Authors Alaidin Rapani Albina Bare Telan Muhammad Ichwan Hamzah OLGA MARIANA DUKABAIN