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All Journal EDUKATIF : JURNAL ILMU PENDIDIKAN Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Humanities and Social Studies
Costa, Rizky Oktarina
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat (ABDIRA)

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Pembuatan Konten pada Media Sosial Instagram sebagai Strategi Kreatif dalam Pengembangan UMKM Rizky Oktarina Costa; Roomilda Roomilda
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 2 (2022): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i2.150

Abstract

During the Covid-19 pandemic, UMKM experienced a decline in sales and turnover. Based on the results of the LIPI survey, it was found that UMKM who sold online on social media were far more able to survive. The difficulties experienced by UMKM are in the form of content ideas that will be created and posted. Instagram social media requires interaction between users, but if the content presented is not interesting then there will be no interaction which will lead to no trust in UMKM that offer their products. The aim of this activity is that UMKM can create content to increase sales. At the beginning, the MSME material was introduced to the target market. This is important to know so that the content created is right on target. The next stage is to get content ideas that are needed by the target market. The next session explains the scope of Instagram. Then also conveyed how to communicate tips on social media. This activity was successfully carried out and yielded positive results, seeing the enthusiasm of the participants in participating in the activity and also based on the results of the questionnaire that was filled out by the participants at the end of the activity.
Co-Authors Feriyanti, Yang Gusti Irish Ade Pertiwi Muhammad Gunawan Roomilda Roomilda