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All Journal Jurnal Manajemen Informatika Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Desman Hidayat
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Virtual Influencers : Is The Persona Trustworthy? Rafki Chandra Wibawa; Chairani Putri Pratiwi; Eko Wahyono; Desman Hidayat; Wilyan Adiasari
Jurnal Manajemen Informatika (JAMIKA) Vol 12 No 1 (2022): Jurnal Manajemen Informatika (JAMIKA)
Publisher : Program Studi Manajemen Informatika, Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jamika.v12i1.6706

Abstract

In today's digital world, people are using social media at a higher rate than ever before. One digital marketing phenomenon is the use of services from a virtual influencer. Virtual influencers are computer-generated models who are becoming increasingly famous on social media. The purpose of the study is to identify and analyze the communication way of virtual influencers in the digital marketing era. The current study uses a literature review method that searches article titles and abstracts in electronic databases (Scopus and Google Scholar) for studies published between 2018-2022 using keywords. The importance of this research is due to the phenomenon and data literature on lifestyle, interaction patterns, and most of the media production from conventional to digital which has a significant impact on the development of the digital world. The results show the perspective of digital experts on the efficacy and trustworthiness of the use of virtual influencers as a marketing strategy is capable of promoting businesses. Virtual characters can give a new color and dimension to the global marketing world and will be widely used in various industries such as fashion, music, games, films, marketing, education, and politics.
THE MEDIATING ROLE OF EMPLOYEE INNOVATION ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL LEADERSHIP AND ORGANIZATIONAL PERFORMANCE (A CONCEPTUAL PAPER) Jessen Christian Chandra; Medy Adam Setyohadi; Desman Hidayat
Journal of Business And Entrepreneurship Vol 7 No 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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Abstract

The purpose of this research is to find out the effect of entrepreneurial creativity on sustainable competitive advantage, and how business model innovation can help start-ups in Jabodetabek to achieve sustainable competitive advantage against its competitors. The method of analysis that is used in this research is Structural Equation Modeling (SEM). Data analysis is performed using AMOS Software. Collection of data in this research uses questionnaire that is aimed at respondents which are start-ups located in the Jakarta, Bogor, Depok, Tangerang, and Bekasi area (Jabodetabek). Keywords: sustainable competitive advantage, entrepreneurial creativity, business model innovation, structural equation modeling Organisasi atau perusahaan adalah sekelompok orang yang berkumpul untuk mencapai tujuan tertentu. Motivasi seringkali dapat membuat orang memiliki kinerja yang hebat di perusahaan mereka. Tujuan dari penelitian ini adalah untuk menganalisis dan untuk mengetahui apakah kepemimpinan kewirausahaan dan orientasi kewirausahaan dapat memengaruhi karyawan untuk membuat inovasi, sehingga mereka dapat memiliki kinerja yang lebih baik untuk organisasi mereka atau kepemimpinan kewirausahaan dan orientasi kewirausahaan dapat memengaruhi langsung kinerja organisasi tanpa dimediasi oleh inovasi karyawan dan akan dibandingkan dengan menggunakan metode campuran (mixed method) untuk mencari tahu mana yang lebih efisien dan lebih efektif. Kata Kunci: kepemimpinan kewirausahaan, orientasi kewirausahaan, inovasi karyawan, kinerja organisasi
Co-Authors Chairani Putri Pratiwi Eko Wahyono Jessen Christian Chandra Medy Adam Setyohadi Rafki Chandra Wibawa Wilyan Adiasari