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All Journal Jurnal Bisnis dan Kewirausahaan SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Forum Manajemen Madaniya
Sagung Mas Suryaniadi
Politeknik Negeri Bali
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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 1 
PENGARUH STRES KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA HOTEL CONRAD NUSA DUA BALI Sagung Mas Suryaniadi; Ni Nyoman Supiatni; Anak Agung Gede Bagus Arta Wiguna
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The progress of an organization is inseparable from the role of humans as activators of the organization. Human resources are crucial aspects to support the performance of a company in order to be able to survive in the current tight business competition. Therefore, a company must be able to manage its human resources well in order to improve performance in the company. Many factors that affect performance include work stress and work motivation. This study aims to determine the effect of work stress and work motivation on employee performance at the Conrad Hotel. The study was conducted with a total sample of 81 people. The sampling technique uses the Proportioned Stratified Random Sampling method. This research uses quantitative methods that use data from the results of questionnaire data processing. The analysis technique used is multiple linear regression. The results of this study indicate that work stress (X1) has a negative effect on performance with the regression coefficient value is -0.100 is negative and the significance value is 0.015. Work motivation (X2) has a positive effect on performance with a regression coefficient value of 0.447 and a significance value of 0.000. F test results show the value of F is 86.255 and the significance value is 0.000 this means that work stress and work motivation simultaneously affect performance with a percentage of 68.1% performance influenced by work stress and work motivation and 31.9% influenced by factors outside research
ANALISIS SEGMENTING, TARGETING, POSITIONING PRODUK ( Kajian pada Kopi Bali Banyuatis) Ni Ketut Lasmini; Sagung Mas Suryaniadi
Forum Manajemen STIMI Handayani Denpasar Vol 11 No 2 (2013): Jurnal STIMI Vol. 11 No. 2 - 2013
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

A company can not serve all customers in the vast market. It should observe themarket segment it can serve most effectively. A marketer should perform a strategyof 3 (three) major steps; identify and classify different customers (segmenting);choose one or more market segment to approach (targeting); and to make image oropinion and to communicate the major benefit to the customers that distinguish it tothe other (positioning). And this research aims to formulate a particular marketingstrategy; which consist of segmenting, targeting and positioning of “ Kopi BubukBali Banyuatis” The study was done in Denpasar, 140 sample was taken usingnon probability random sampling method, accidentally. Ordinal data 1 to 5 Likertscale was taken using questionnaire, transformed into interval data using IntervalSuccessive Method. The market segment of Kopi Banyuatis was formulated basedon the analysis of consumers behaviour and psychographic using Cluster Analysiswith K- Mean Cluster, result 3 clusters that are cross-tabulated with demographicvariable to obtain segmented consumer’s profile. The computer software SPSSVer 13.0 and Microsoft Excel-XP were used to assist all calculation steps in theanalysis. The output are: Segment-1, 42,9%, frequent consumption level, readinessto buy is high because they understand the product, positive attitude toward theproduct and its benefit. In terms of psychographic, segment-1 are active, modern,optimistic and secure.Various income, from low into high class. Potential as maintarget of the market. Segment-2, 35,7%, infrequent consumption level, moderate inreadiness to buy, positive attitude toward the product and its benefit. Psychographic:simple, optimistic. Potential as market target next to segment-1. Segment-3, 21,4%,consumption level rare, readiness to buy low, negative toward product and its benefit.Psychographic: logic, normative, homebody. Less potential as market target. Basedon the market size, structure, and the goal and capacity of the company , segment-1choosen as the target of the company. Product positioning on customers head andtheir perception are mapped using Correspondent Analysis and Multi DimensionalScaling (MDS). It shows that Kopi Banyuatis is in tight competition with Kopi BolaDunia regarding quality, discount, gift, and product diversity. Its advantages in quality, discount, gifts and product diversity will not be effective in the long run, because Kopi Banyuatis could easily imitate by its competitors. That’s why itsmarketing mix strategy upon the choosen segment, and product positioning shouldbe adjusted. Outstanding packaging will distinguish it from others. Various taste forthose who always like to try new product, and equal price for the middle-low classconsumers should be considered. Outstanding outlets make them easily seen by thecustomers and other promotion mix through advertising, sales promotion, publicrelations and personal selling should also be considered.
PERANAN SEKRETARIS DALAM MELANCARKAN TUGAS PERKANTORAN DI HOTEL MELIA BALI, NUSA DUA Sagung Mas Suryaniadi
Forum Manajemen STIMI Handayani Denpasar Vol 11 No 1 (2013): Jurnal STIMI Vol. 11 No. 1 - 2013
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The main role of a secretary is to assist the manager or the leader ofthe company to do his job. Bisides a secretary is mean something to the otheremployee.There are many things a secretary should do in her job. For some reason a secretarycouldn’t do their jobs and duties optimally even sometimes couldn’t fi nish some ofthem at all. Their reaserch is aim to the role of a secretary to do offi ce explorepractice at Melia Bali Nusa Dua.The problem for this reaserch is how much the role of a secretary could contribute to the job of offi ce practice at Melia Bali Nusa Dua. And the aim of this reaserch isto know more about secretary’s duties and how much she could complete them well.The result of this reaserch is to do some contribution to the process of curriculumdevelopment at Bussiness Administration Politeknik Negeri Bali.Data collection is done by interview, observation and questionnaire. The result isdescribed descriptionly. The result of the reaserch is 72,13% of secretary’s dutiesshown has important contribution to offi ce practice. It is said to be in good level ofstandard.
PERANAN SEKRETARIS DALAM MELANCARKAN TUGAS PERKANTORAN DI HOTEL MELIA BALI, NUSA DUA Sagung Mas Suryaniadi
Forum Manajemen Vol 11 No 1 (2013): Jurnal STIMI Vol. 11 No. 1 - 2013
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v11i1.51

Abstract

The main role of a secretary is to assist the manager or the leader ofthe company to do his job. Bisides a secretary is mean something to the otheremployee.There are many things a secretary should do in her job. For some reason a secretarycouldn’t do their jobs and duties optimally even sometimes couldn’t fi nish some ofthem at all. Their reaserch is aim to the role of a secretary to do offi ce explorepractice at Melia Bali Nusa Dua.The problem for this reaserch is how much the role of a secretary could contribute to the job of offi ce practice at Melia Bali Nusa Dua. And the aim of this reaserch isto know more about secretary’s duties and how much she could complete them well.The result of this reaserch is to do some contribution to the process of curriculumdevelopment at Bussiness Administration Politeknik Negeri Bali.Data collection is done by interview, observation and questionnaire. The result isdescribed descriptionly. The result of the reaserch is 72,13% of secretary’s dutiesshown has important contribution to offi ce practice. It is said to be in good level ofstandard.
PENGARUH STRES KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA HOTEL CONRAD NUSA DUA BALI Sagung Mas Suryaniadi; Ni Nyoman Supiatni; Anak Agung Gede Bagus Arta Wiguna
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.433

Abstract

The progress of an organization is inseparable from the role of humans as activators of the organization. Human resources are crucial aspects to support the performance of a company in order to be able to survive in the current tight business competition. Therefore, a company must be able to manage its human resources well in order to improve performance in the company. Many factors that affect performance include work stress and work motivation. This study aims to determine the effect of work stress and work motivation on employee performance at the Conrad Hotel. The study was conducted with a total sample of 81 people. The sampling technique uses the Proportioned Stratified Random Sampling method. This research uses quantitative methods that use data from the results of questionnaire data processing. The analysis technique used is multiple linear regression. The results of this study indicate that work stress (X1) has a negative effect on performance with the regression coefficient value is -0.100 is negative and the significance value is 0.015. Work motivation (X2) has a positive effect on performance with a regression coefficient value of 0.447 and a significance value of 0.000. F test results show the value of F is 86.255 and the significance value is 0.000 this means that work stress and work motivation simultaneously affect performance with a percentage of 68.1% performance influenced by work stress and work motivation and 31.9% influenced by factors outside research
Co-Authors Anak Agung Ayu Mirah Kencanawati Anak Agung Gede Bagus Arta Wiguna Cokorda Gede Putra Yudistira Gede Sedana Wibawa Yasa I Gede Made Subagiana I Putu Okta Priyana Ida Bagus Artha Adnyana Kadek Dwi Cahaya Putra Ketut Vini Elfarosa Ni Ketut Lasmini Ni Luh Made Wijayati Ni Nyoman Supiatni Ni Putu Rita Sintadevi