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Kadek Dwi Cahaya Putra
Politeknik Negeri Bali
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Strategi Public Relations Pariwisata Bali Cahaya Putra, Kadek Dwi
Jurnal Ilmu Komunikasi Vol 5, No 1 (2008)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.741 KB)

Abstract

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.
Public Relations: Roles, Entry Requirements and Professionalism Cahaya Putra, Kadek Dwi
Jurnal Ilmu Komunikasi Vol 6, No 1 (2009)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1612.078 KB)

Abstract

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company), consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.
Public Relations: Roles, Entry Requirements and Professionalism Cahaya Putra, Kadek Dwi
Jurnal ILMU KOMUNIKASI Vol 6, No 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1612.078 KB) | DOI: 10.24002/jik.v6i1.206

Abstract

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company), consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.
Strategi Public Relations Pariwisata Bali Cahaya Putra, Kadek Dwi
Jurnal ILMU KOMUNIKASI Vol 5, No 1 (2008)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.741 KB) | DOI: 10.24002/jik.v5i1.217

Abstract

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.
Image Restoration Strategy of Bali Tourism Crisis Kadek Dwi Cahaya Putra
Jurnal Komunikasi Vol. 5 No. 1 (2010): Volume 5, Nomor 1, Oktober 2010
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Artikel ini menjelaskan strategiperbaikan citrapadapariwisata Bali selama krisis. Dimulai dengan peran bidang pariwisata untuk pertumbuhan ekonomi di Bali dan Indonesia. Pentingnya manajemen isu dan krisis pada industri pariwisata dan identitas, citra, dan reputasi Bali, serta peran Diplomasi Publik untuk mencerminkan citra di luar negeri, akan dibahas di sini. Artikel ini mencatat, Bali mengembalikan citranya dengan memperbaiki sistem keamanan lokal, mengembangkan rencana manajemen isu dan konflik, yang didukung oleh promosi strategis dan pendekatan Kehumasan. Sebab, reputasi Bali seharusnya tidak terlalu bergantung pada pariwisata, namun terintegrasi dengan brand produk, kebijakan pemerintah, investasi, budaya dan masyarakat, serta strategi Diplomasi Publik yang efektif. Di bagian akhir, artikel ini menyimpulkan bahwa sebuah tujuan wisata tidak dinilai dari krisis yang menimpanya tetapi dari bagaimana cara mempersiapkan diri dan menghadapi krisis itu sendiri.
Public Relations: Roles, Entry Requirements and Professionalism Kadek Dwi Cahaya Putra
Jurnal ILMU KOMUNIKASI Vol. 6 No. 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1612.078 KB) | DOI: 10.24002/jik.v6i1.206

Abstract

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company), consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.
Strategi Public Relations Pariwisata Bali Kadek Dwi Cahaya Putra
Jurnal ILMU KOMUNIKASI Vol. 5 No. 1 (2008)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.741 KB) | DOI: 10.24002/jik.v5i1.217

Abstract

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.
Efektivitas Humas PT Angkasa Pura I (Persero) Bali Dalam Mengkomunikasikan CSR Putu Ambaryani Putri; Kadek Dwi Cahaya Putra; I Made Widiantara; Nyoman Indah Kusuma Dewi
Jurnal Bisnis dan Kewirausahaan Vol 17 No 2 (2021): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v17i2.2610

Abstract

Hubungan Masyarakat (Humas) berperan sangat penting dalam suatu perusahaan untuk menciptakan hubungan baik dengan stakeholders khususnya melalui program CSR. Keberhasilan CSR perlu didukung oleh strategi komunikasi yang efektif dan efisien sebagai tanggung jawab dari Humas. Sebagai perusahaan yang memiliki komitmen tinggi dalam melaksanakan CSR, PT Angkasa Pura I Bali berusaha memaksimalkan fungsi dan tugas Humas dalam mengkomunikasikan CSR kepada masyarakat. Penelitian ini bertujuan untuk mengetahui efektivitas humas dalam mengkomunikasikan CSR dan mengetahui faktor pendukung dan penghambatnya. Penelitian ini dilaksanakan selama 6 bulan dengan metode deskriptif kualitatif dan statistika deskriptif dimana efektifitas humas diukur dengan komponen 7C (Credibility, Content, Context, Clarity, Continuity and Consistency, Channel, dan Capability). Data dikumpulkan dengan wawancara semi terstruktur dan kuesioner yang disebarkan ke 30 pelaku UMKM penerima CSR perusahaan di kota Denpasar dan kabupaten Badung. Penelitian menunjukkan bahwa humas perusahaan telah efektif dalam mengkomunikasikan CSR namun masih memerlukan improvisasi pada komponen Channel dan Continuity and Consistency.
PENINGKATAN KETERAMPILAN MENULIS AKADEMIK BERBASIS METODE QUANTUM PADA PENDIDIKAN S-1 TERAPAN POLITEKNIK NEGERI BALI Ida Bagus Artha Adnyana; Kadek Dwi Cahaya Putra; Sagung Mas Suryaniadi
Soshum: Jurnal Sosial dan Humaniora Vol 7 No 1 (2017): Maret 2017
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.418 KB)

Abstract

Salah satu aspek keterampilan yang diajarkan dalam kemahiran berbahasa Indonesia adalah keterampilan menulis. Pembelajaran menulis sering kurang digemari oleh maha-siswa karena metode pengajarannya dianggap kurang menarik. Masalah yang dikaji dalam penelitian ini adalah respons pebelajar dan pengaruhnya terhadap hasil belajar menulis setelah metode quantum diujicobakan. Penelitian ini bertujuan untuk mengetahui pengaruh penerapan metode quantum dalam pembelajaran menulis akademik pada pendidikan vokasi S1-Terapan Politeknik Negeri Bali. Kajian ini dilakukan karena kemampuan mahasiswa untuk menulis masih kurang, padahal menulis merupakan bagian dari kemahiran berbahasa Indonesia. Objek kajian penelitian ini adalah proses pembelajaran menulis yang dilandasi dengan metode quantum writing di pendidikan vokasi S1-terapan Politeknik Negeri Bali. Pengumpulan data dilakukan dengan observasi, wawancara, dan kuesioner terhadap 105 mahasiswa semester dua. Data selanjutnya dianalisis dengan Mann-Whitney U-test. Hasil penelitian ini menunjukkan bahwa 85,81 % responden mengatakan bahwa buku ajar yang dikembangkan ini sangat layak untuk mendukung proses pembelajaran menulis akademik. Hasil uji lapangan juga secara signifikan menunjukkan adanya peningkatan prestasi pebelajar. Mann-Whitney U=2.027,5, n1 = 53, n2 = 52, p < 0,05, r = 0,41.
COMMUNICATING CSR ON TOURISM INDUSTRY; A PRELIMINARY CASE STUDY OF BALI Kadek Dwi Cahaya Putra; I Komang Mahayana Putra; A A.A. Mirah Kencanawati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.054 KB) | DOI: 10.24329/aspikom.v3i6.342

Abstract

As one of the world’s and Indonesia’s most important tourist destination, Bali tourism sector has significantly contributed to both Indonesia’s and Bali’s economy. This study explores how tourism companies communicate CSR including goals, audiences, contents, channels, and strategy. Data are gathered through a single case study approach and thirteen semi-structured interviews to the representatives of hotels, restaurants, tour and travels, and tourism companies in Bali. Data are analyzed by using QDA Miner software. The result shows that relationships, reputation, and branding are the most common goals of communicating CSR. The companies communicated mostly to internal stakeholders; employees and owner, to customers, and the local community. However, there was no specific policy on contents. The companies use reports, meeting, announcement board, e-mail, and in-house communication system to communicate with internal stakeholders; social media, employee, and CSR involvement to communicate with customers; and newspaper, social media, TV, meeting, and employee to communicate to society. An involving strategy was prevalently used mainly through dialogic meeting with the employees and the local community
Co-Authors A A.A. Mirah Kencanawati A. A. Ayu Mirah Kencanawati Gede Sedana Wibawa Yasa I Gde Palguna Reganata I Gede Iwan Suryadi I Komang Mahayana Putra I Made Widiantara I Nengah Laba Ida Bagus Artha Adnyana Ketut Vini Elfarosa Ni Nyoman Sri Astuti Ni Putu Rita Sintadevi Ni Wayan Wahyu Astuti Nyoman Indah Kusuma Dewi Putu Ambaryani Putri Putu Sandra Putri Astariani Sagung Mas Suryaniadi