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All Journal JBMR: Journal of Business and Management Review Jurnal Pengabdian Masyarakat Madani Applied Business and Administration Journal JIKAP (Jurnal Informasi Dan Komunikasi Administrasi Perkantoran) Applied Business and Administration Journal (ABAJ)
Tangguh Dwi Pramono
Politeknik Negeri Bandung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Applied Business and Administration Journal

 1 
Haruskah Jenjang Diploma-3 Ditingkatkan Menjadi Sarjana Terapan Mohammad Rizal Gaffar; Mamun Sutisna; Tangguh Dwi Pramono; Yayan Firmansyah
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

The Directorate General of Vocational Education, Ministry of Education and Culture, has begun to paymore attention to Vocational education. The real steps of the Directorate General of Vocational Educationof the Ministry of Education and Culture can be seen from its two special programs, namely the D2 fasttrack program for SMK and the D-3 upgrade program to applied bachelor's degree. This study aims toprovide a basis for one of the universities in Bandung to determine whether it is the right step to increasethe D-3 level to become an Applied Bachelor. Quantitative Descriptive Analysis was conducted to providea real picture of the condition of existing D-3 students. The results showed that the majority of studentschose the D-3 level because they wanted to immediately graduate from college and then work. Meanwhile,students who enter the D-3 level because they are not accepted in the first choice occupy the lowest positionon the D-3 level selection criteria indicator and are included in the assessment criteria. Therefore, there isstill no urgency to increase the D-3 level to an Applied Bachelor degree from the perspective of highereducation consumers, namely college students.
Penerapan CRM Untuk Meningkatkan Loyalitas Pelanggan Yasmine Sekarkinasih Hardiana; Tangguh Dwi Pramono
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

This article provides information on implementing CRM to increase customer loyalty. The use of CRM and its tools are useful to make it easier for business actors to continue to reach every customer, improve customer relationships and maintain customer relationships. The importance of using CRM and its tools is that business actors can continue to provide the latest innovations, improve services and continue to establish good relationships with customers in order to create customer loyalty. Customer loyalty is important for the survival of a business, with loyalty with them making regular purchases, recommending products or services offered by the company can help companies to continue to survive in the long term and have strong customers.
Co-Authors Cintya Tresna Walidain Dewi Sri Rusmayanti Ermina Tiorida Lestari Widyastuti Mamun Sutisna Mohammad Rizal Gaffar Mohammad Rizal Gaffar Muhamad Reza Tresna Purnama Mukaram Mukaram Nugroho Hardiyanto Rivan Sutrisno Yasmine Sekarkinasih Hardiana Yasmine Sekarkinasih Hardiana Yayan Firmansyah