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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN JBMR: Journal of Business and Management Review Jurnal Difusi Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Accounting and Finance Studies Journal of Marketing Innovation Industrial Research Workshop and National Seminar
Nugroho Hardiyanto
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Website Quality and The Role of Customer Satisfaction Toward Repurchase Intention: A Study of Indonesian E-Commerce Nugroho Hardiyanto; Anhari Firdaus
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.295 KB) | DOI: 10.35313/jmi.v1i01.15

Abstract

A survey by Katadata shows that during the COVID-19 Pandemic, the e-commerce sector of Indonesia showed a significant rise of visitors. In addition, the number of visits to e-commerce websites is very high in the third Quarter of 2020. Additionally, the e-commerce sector is one of the highest contributors towards Indonesia’s gross domestic product (GDP). Thus, increasing consumer satisfaction and repurchase intention is essential for companies, especially in fashion products. This study aims to measure website quality on repurchase intention through the role of consumer satisfaction in the context of e-commerce in Indonesia.Furthermore, website quality has dimensions such as information quality, system quality, and e-service quality. This study uses a descriptive quantitative approach that focuses on e-commerce in Indonesia. The data is collected through online questionnaire which is distributed to 333 consumers who used e-commerce to buy fashion products and used for further analysis. To analyze each variable, partial least squares structural equation modelling (PLS-SEM) is used to test the hypotheses. This study found that all dimensions of website quality and customer satisfaction are determining factors in repurchase intention. Lastly, this research provides guidelines in providing strategies for companies in the context of e-commerce websites in Indonesia
Why are Online Games Addictive? A Study on The Relationship Between Game Features and Social Perspectives Nugroho Hardiyanto; Iwan Mulyawan; Mohammad Rizal Gaffar
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.18206

Abstract

The rapid development of online games makes online games very popular. This study aims to analyze the factors that make a person addicted to playing online games. This research analyses game features and social perspectives that influence online game addiction. Respondents in this study are online game players in Indonesia with 340 respondents. The analysis technique used is PLS-SEM. The results showed that game features had a significant effect on game addiction. Social factors such as social presence and social capital contributed to game addiction. This research can be information on the factors that influence game addiction from game features and social perspectives.
PENINGKATAN PEMASARAN DIGITAL PADA UKM SERBA SINGKONG CIREUNDEU Fatya Alty Amalia; Lina Setiawati; Arie Indra Gunawan; Widi Senalasari; Nugroho Hardiyanto; Adila Sosianika; Nono Wibisono; Dwi Suhartanto
Jurnal Difusi Vol 4 No 1 (2021): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4146.319 KB) | DOI: 10.35313/difusi.v4i1.2230

Abstract

UKM Serba Singkong Cirendeu (UKM SSC) yang terletak di Kampung Adat Cirendeu (KAC) secara aktif memproduksi dan menjual produk olahan singkong kepada para wisatawan yang berkunjung ke KAC. Saat ini, UKM SSC masih sangat mengandalkan penjualan offline dan promosi word of mouth untuk memasarkan produknya. Namun, cara ini dianggap kurang sesuai dengan tipe konsumen yang sekarang lebih banyak hadir di dunia “online”. Terlebih lagi, di masa pandemic COVID-19 penjualan UKM SSC menurun drastis akibat tidak adanya lagi wisatawan yang berkunjung ke KAC. Maka, untuk mengatasi permasalahan penjualan yang belum optimal ini, tim PKM menggagas suatu solusi berupa peningkatan adopsi UKM SSC dalam pemasaran digital. Gagasan ini dilakukan ke dalam lima tahap kegiatan, yaitu (1) Analisis program pemasaran UKM SSC saat ini, (2) Pemilihan media pemasaran digital yang tepat, (3) Penyiapan materi pelatihan pemasaran digital, (4) Pelatihan pemasaran digital, (5) Evaluasi. Tim PKM memilih platform Instagram sebagai media pemasaran digital yang tepat untuk memasarkan produk singkon UKM SSC dengan nama akun @serba_singkong_cireundeu. Selain itu, UKM SSC juga diberikan pelatihan mengenai pengelolaan Instagram. Dari pelatihan tersebut, kelima peserta pelatihan menilai bahwa penyampaian materi telah dilakukan dengan jelas oleh tim PKM dan materi yang disampaikan juga bermanfaat bagi pengembangan bisnis mereka.
Apakah Religiusitas Mempengaruhi Sikap Muslim Gen Z terhadap Produk Ramah Lingkungan? Mesi Nurca Ismoyo; Dwi Suhartanto; Nugroho Hardiyanto
Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.118 KB) | DOI: 10.35313/irwns.v11i1.2180

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mengukur sikap konsumen muslim terhadap produk ramah lingkungan, serta mengetahui bagaimana hal tersebut dipengaruhi oleh religiusitas. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data convenience sampling melalui penyebaran kuesioner kepada 204 responden. Pengukuran data dilakukan dengan SEM-PLS dan objek penelitian ini adalah konsumen muslim generasi Z di wilayah Bandung dan sekitarnya. Hasil dari penelitian ini menunjukkan bahwa religiusitas mempengaruhi sikap konsumen terhadap produk ramah lingkungan secara positif dan signifikan, melalui faktor eco-literacy dan environmental concern. Meskipun religiusitas mempengaruhi collectivism, namun hal ini tidak mendorong sikap positif konsumen muslim di Indonesia terhadap produk ramah lingkungan. Dari hasil tersebut pemasar produk ramah lingkungan dianjurkan untuk menerapkan strategi pemasaran yang mengampanyekan pentingnya menjaga lingkungan dengan menonjolkan perspektif ajaran atau nilai-nilai keislaman.
Analisis Persepsi Aktivitas Pemasaran Media Sosial dan Niat beli: Studi Kasus Merek Pakaian Lokal di Indonesia Anhari Firdaus; Lusianus Kusdibyo; Nugroho Hardiyanto
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.091 KB)

Abstract

Analisis Persepsi Aktivitas Pemasaran Media Sosial dan Niat beli: Studi Kasus Merek Pakaian Lokal di Indonesia
Persepsi Konsumen terhadap Lingkungan Toko Ritel Pakaian dan Revisit Intention di Masa New Normal Nadya Martika Akmalia; Moh. Farid Najib; Nugroho Hardiyanto
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.31 KB)

Abstract

Persepsi Konsumen terhadap Lingkungan Toko Ritel Pakaian dan Revisit Intention di Masa New Normal
Analisis Sikap dan Minat Membeli Wanita Muda di Indonesia Terhadap Produk Perawatan Diri Berbahan Alami Ghinaa Aliyyah Tazkia Jauhari; Adila Sosianika; Nugroho Hardiyanto
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.783 KB)

Abstract

Analisis Sikap dan Minat Membeli Wanita Muda di Indonesia Terhadap Produk Perawatan Diri Berbahan Alami
Faktor yang Mempengaruhi Minat Pembelian Konsumen pada Aplikasi Food Delivery selama Pandemi COVID-19 Annisa Agustriyani; Adila Sosianika; Nugroho Hardiyanto
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.488 KB)

Abstract

Faktor yang Mempengaruhi Minat Pembelian Konsumen pada Aplikasi Food Delivery selama Pandemi COVID-19
Evaluasi Kualitas Layanan untuk Pengembangan Strategi: Studi Kasus Kedai Kopi Duduk Cerita Di Cimahi Gabrillia Bintang Mayaputri; Agustinus C. Februadi; Nugroho Hardiyanto
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.013 KB)

Abstract

Evaluasi Kualitas Layanan untuk Pengembangan Strategi: Studi Kasus Kedai Kopi Duduk Cerita Di Cimahi
Proyek Perancangan Video Promosi sebagai Upaya untuk Meningkatkan Brand Awareness Kreuz Bike Indonesia di Instagram Indy A’lawiyyah; Nono Wibisono; Nugroho Hardiyanto
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.289 KB)

Abstract

Proyek Perancangan Video Promosi sebagai Upaya untuk Meningkatkan Brand Awareness Kreuz Bike Indonesia di Instagram
Co-Authors Abdul Malik Sayuti Anhari Firdaus Anhari Firdaus Annisa Agustriyani Arie Indra Gunawan Cahaya Juniarti Dwi Suhartanto Fatya Alty Amalia Februadi, Agustinus Gabrillia Bintang Mayaputri Ghinaa Aliyyah Tazkia Jauhari Indy A’lawiyyah Iwan Mulyawan Kusdibyo, Lusianus Lina Setiawati Mesi Nurca Ismoyo Moh Farid Najib Mohammad Rizal Gaffar Nadya Martika Akmalia Nono Wibisono Siti Raufa Zahra Sosianika, Adila Tangguh Dwi Pramono Wahyu Rafdinal Widi Senalasari Wildan Nugraha Yayan Firmansyah