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p-Index From 2019 - 2024
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This Author published in this journals
All Journal Asia Pacific Journal of Management and Education(APJME) Asia Pacific Journal of Management and Education
Jia Yee Lim
Universiti Sains Malaysia
Education Languange, Linguistic, Communication & Media Other

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The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Padmalini Singh; K.S. Srinivasa Rao; Angela Yi Wen Chong; Daisy Mui Hung Kee; Adrianie Jinietia Jimmy; Aileen Chun Yueng Hong; Ashutosh Verma; Rudresh Pandey; Jia Yee Lim; Kumari Khushboo; Ranjith PV
Asia Pacific Journal of Management and Education(APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Padmalini Singh; K.S. Srinivasa Rao; Angela Yi Wen Chong; Daisy Mui Hung Kee; Adrianie Jinietia Jimmy; Aileen Chun Yueng Hong; Ashutosh Verma; Rudresh Pandey; Jia Yee Lim; Kumari Khushboo; Ranjith PV
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.284 KB) | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
Co-Authors Adrianie Jinietia Jimmy Aileen Chun Yueng Hong Angela Yi Wen Chong Ashutosh Verma Daisy Mui Hung Kee K.S. Srinivasa Rao Kumari Khushboo Padmalini Singh Ranjith PV Rudresh Pandey