Asia Pacific Journal of Management and Education(APJME)
Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)

The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation

Padmalini Singh (RV Institute of Management)
K.S. Srinivasa Rao (CMS Business School, Jain University)
Angela Yi Wen Chong (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Adrianie Jinietia Jimmy (Universiti Sains Malaysia)
Aileen Chun Yueng Hong (Universiti Sains Malaysia)
Ashutosh Verma (ABES Engineering College)
Rudresh Pandey (ABES Engineering College)
Jia Yee Lim (Universiti Sains Malaysia)
Kumari Khushboo (CMS Business School, Jain University)
Ranjith PV (CMS Business School, Jain University)

Article Info

Publish Date
21 Jul 2021

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.

Copyrights © 2021




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Journal Info
Asia Pacific Journal of Management and Education(APJME)
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

Asia Pasific Journal of Management and Education (APJME) is an academic and peer-reviewed publication on Management and Education scope around Asia Pasific. The aims of the APJME is to feature narrative, theoretical and empirically-based research articles related to management and education area. ...