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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Social Research JAKBS
Nailul Muna
Universitas Islam Negeri Sumatera Utara
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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ANALYSING SEGMENTING, TARGETING, AND POSITIONING TO FORMULATE GLOBAL MARKETING STRATEGY FOR ASAHAN’S OPAK CRACKERS Fathan Ariq; Nailul Muna; Nurhaliza; Rhama Fahrezy Syumantra; Suhairi
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.806 KB) | DOI: 10.55324/josr.v1i2.32

Abstract

This study aims to determine the analysis of Segmenting, Targeting and Positioning to Formulate Asahan's "Opak Opak" Global Marketing Strategy. The research methodology used is qualitative. Qualitative research approach is research that presents and data based on the results of documentation that can provide a clear picture of the object under study, to be processed and analyzed to draw conclusions. The data analysis method used is qualitative where the data used in the study describes an object or phenomenon based on things that generally cannot be calculated using documentation data, literature studies, and secondary data. In this study, the policy analysis of segmenting, targeting and product positioning strategies to formulate a global marketing strategy for Opak Asahan Crackers SMEs is to use effective strategy formulation which finally results in an aggressive SO strategy, namely a strength strategy that takes advantage of the opportunities owned by the business, namely: further improving the management system that is Effective and efficient, Increasing human resources to remain trusted by consumers, Determining market segmentation, target market and product positioning, and Dare to enter the Global market
ANALISIS PENINGKATAN KUALITAS PRODUK DAN PELAYANAN JASA TERHADAP KEPUASAN PELANGGAN PADA PT TELKOM AKSES MEDAN Nailul Muna; Nuri Aslami
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 2 (2022): March 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i2.121

Abstract

PT. Telekomunikasi Indonesia, Tbk or commonly referred to as TELKOM is a state-owned company engaged in telecommunications and network services in the territory of Indonesia. As a state-owned company whose shares are traded on the stock exchange, the majority shareholder of the company is the Government of the Republic of Indonesia while the rest is controlled by the public. The largest state-owned TIMES (Telecommunication, Information, Media, Education and Service) business provider company in Indonesia, which is a more complete business portfolio following the changing trends of global business in the future. This study aims to determine how to improve products and services on customer decisions at PT Telkom Access Medan. The method used in this research is to use a qualitative method by calculating the number of consumer responses using a questionnaire. This case describes consumers at PT. Tekom Access Medan which requires attention and service to its customers, both in terms of product quality and service, so that customers can increase their level of satisfaction with the use of IndiHome products.
Pengaruh Harga, Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelian Hijab Bella Square Di Kalangan Mahasiswa FEBI UINSU Nailul Muna; Tuti Anggraini; Atika
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 2 (2023): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jakbs.v1i2.52

Abstract

This study aims to statistically prove the effect of price, brand image and lifestyle on purchasing decisions for Bella Square hijab among FEBI UINSU students. The sample method used in this study uses the formula hair, et al. The sample in this study were students who often buy or use Bella Square hijabs with a total of 75 people. The primary data obtained were analyzed by using multiple linear regression analysis through the IBM SPSS Statistics 25 program. The results of this study indicate that price has a significant effect on buyer decisions with a t-value of 2.074 > 1.6666, a significance of 0.002 <0.05. Brand image has a significant effect on buyer decisions with a t-value of 3.361 > 1.6666, a significance of 0.019 <0.05. Lifestyle has a significant effect on buyer decisions with a t-value of 2.011 > 1.6666, a significance of 0.001 <0.05. Price, brand image and lifestyle simultaneously have a significant effect on purchasing decisions for Hijab Bella Square among FEBI UINSU students with an f count of 11,581 > 2.73 with a significance of 0.001 <0.05.
Co-Authors Atika Fathan Ariq Nurhaliza Nuri Aslami Rhama Fahrezy Syumantra Tuti Anggraini