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All Journal Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Sentot Suciarto Athanasius
Fakultas Ekonomi Dan Bisnis Unika Soegijapranata
Economics, Econometrics & Finance

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Pengaruh Green Product, Servicescape dan Kualitas Layanan terhadap Kepuasan Konsumen pada Resto Berbasis Alam Richardus Bowo Harcahyo; Sentot Suciarto Athanasius; Veronica Kusdiartini
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3432

Abstract

Restaurant consumers will choose and visit a restaurant if they are satisfied, well served and get what they need at the restaurant. The problem of this research is how the influence of service quality, green product and servicescape on consumer satisfaction. The purpose of this study was to determine the effect of green product, servicescape and service quality on consumer satisfaction at the Surrounding Nature-Based Restaurant. The restaurant's efforts in maintaining customer satisfaction are inseparable from the quality of service provided by the restaurant. In addition, consumers who visit restaurants not only enjoy culinary delights, but also enjoy the servicescape or the natural scenery around the restaurant. Kampoeng Rawa restaurant in Ambarawa is a restaurant in the middle of a stretch of rice fields and just into the middle of Rawapening swamp area and is above the water. The view in the middle of the swamp and water makes the restaurant atmosphere attractive for visitors. This research was a consumer survey of Kampoeng Rawa restaurant visitors who enjoy culinary and the nature around the restaurant. Based on quota accidental sampling, 60 consumer respondents were determined who dine in at the Kampoeng Rawa restaurant during March 2021. The results showed that there was a positive and significant effect of service quality and servicescape variables on restaurant customer satisfaction. Green products do not have a significant effect. Furthermore, sustainable restaurant service management will have an impact on its contribution to the economy of private owners, BUMDES owners and the surrounding community who are employees. A restaurant that is managed by paying attention to the quality of service and an attractive surrounding atmosphere can lead to satisfaction for restaurant consumers.
Pengaruh Kompetisi dan Kooperasi Melalui Koopetisi Terhadap Kinerja Perusahaan(Studi Kasus Pada UMKM Retail Komputer di SCC, Plaza Simpang Lima Semarang) Njoo, Conny Elysia Lazaroni; Sentot Suciarto Athanasius
JEMAP Vol 2, No 1: April 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.115 KB) | DOI: 10.24167/jemap.v2i1.2103

Abstract

This research examines the effect of competition and cooperation toward performance through coopetition of computer retail SMEs. This research used path analysis toward 31 SMEs computer retail by purposive sampling. Data collected by questionnaires. The research result showed that competition did not influence toward cooperation and performane, coopetition showed positive effect toward coopetition and business performance. Competition and cooperation through coopetition did not affect business performance. 
Efektifitas Media Digital Dalam Komunikasi Pemasaran Menurut Konsumen Di Semarang Sentot Suciarto Athanasius; Markus Widyanto
JEMAP Vol 4, No 1: April 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v3i2.2834

Abstract

Upaya komunikasi pemasaran Universitas Katolik Soegijapranata dilakukan berbagai bentuk. Ada iklan yang terus menerus dilakukan baik secara audio lewat radio maupun secara visual lewat baliho dan internet. Upaya komunikasi lain juga dipergunakan melalui expo ke berbagai sekolah SMA/SMK, relationship marketing dalam jaringan gereja katolik, maupun adanya word of mouth atau publisitas Unika termasuk di dalamnya pengenalan Fakultas Ekonomi dan Bisnis. Kerangka teori Attention, Interest, Desire dan Action dipakai untuk mengukur efektifitas media digital dalam komunikasi pemasaran. Penelitian ini mengambil sampel mahasiswa FEB secara purposive sampling, yaitu mahasiswa aktif angkatan 2017, 2018, dan 2019 sejumlah 143. Kuesioner dikumpulkan dengan google form dan diseleksi kelengkapan jawaban. Dari kues diketahui pendapat atau persepsi yang membuat mereka tahu, tertarik, berminat dan masuk FEB Unika Soegijapranata. Semakin tinggi skor AIDA menunjukkan semakin efektif media tersebut untuk iklan atau komunikasi pemasaran FEB Unika. Walaupun media digital di angkatan sebelumnya belum tinggi prosentasenya, namun sehubungan dengan trend penggunaan media digital semakin banyak maka iklan di media digital perlu dibuat semenarik mungkin agar mampu membuat keinginan dan hasrat serta tindakan masuk FEB Unika Soegijapranata.
Kapabilitas Pemasaran Absorptif, Adaptif, dan Inovatif terhadap Kinerja Pemasaran pada Online Shop Pakaian Wanita di Instagram Elia Resha Fatmawati; Sentot Suciarto Athanasius
JEMAP Vol 3, No 1: April 2020
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.837 KB) | DOI: 10.24167/jemap.v3i1.2470

Abstract

This study aims to analyze the effect of absorptive marketing capabilities, adaptive marketing capabilities, and innovative marketing capabilities to marketing performance simultaneously and partially on women's clothing online shops on Instagram. Respondents in this study were the owners of women's clothing online shop on Instagram, amounting to 96 respondents. This research was conducted quantitatively by testing the hypothesis using multiple regression that showed the results of the capabilities of absorptive, adaptive, and innovative marketing simultaneously had  significant effect on marketing performance; but partially only innovative marketing capabilities had  significant effect on marketing performance.
Perencanaan Strategis Untuk Pengembangan Bisnis Fitness Center di Semarang Angelica Mega Nanda; Sentot Suciarto Athanasius; Thomas Indrajaya
JEMAP Vol 2, No 2: Oktober 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.905 KB) | DOI: 10.24167/jemap.v2i2.2248

Abstract

Competition in markets creates rivalry between businesses. A company should be able to pass the competitive environment and have competitive advantage with better strategic planning. The fast growing business in Semarang was the body-fitness service business. Consumers select fitness center venues by the company's image, facilities and services. Strategic planning is related to fulfilling the needs of fitness members and customer decisions and becoming success in business. This research objective was to create strategic planning in the field of marketing and operations that focuses primarily on market penetration and developing products to be competitive. The method used was a qualitative and quantitative method of using the IE matrix. The results of the research was corporate strategic planning. In marketing management function, the strategies were to increase number of classes variations in the form of Yoga, TRX and Zumba dance and improve the quality of equipment; and reactivate healthy cafe. In the operational management function, the strategies were perfecting the company's operational program system, improving the quality of equipment and fitness room, provide space, equipment and a new class variation needs, providing the needs of Healthy Café.
Faktor Yang Mempengaruhi Keputusan Konsumen Menggunakan Kartu Kredit di Mall Semarang Calvin Suryo Wibowo; Sentot Suciarto Athanasius
JEMAP Vol 2, No 1: April 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.241 KB) | DOI: 10.24167/jemap.v2i1.2100

Abstract

This research aimed to know and analyze what factors affect the decision in using credit card and to know which factor was the most dominant in purchase decision using credit card of Paragon City Mall consumers in Semarang City. Research method conducted was quantative research, which variables measured by questionnaires by Likert scale. Data collection was conducted with list of questions or questionnaires. Data processing used SPSS software version 19, with factor analysis. Research result showed that 5 factors which influenced purchase decision using credit card mall consumers, namely transaction and promotion factor, credit card advantage factor, extra factor, having credit card factor, and prestige factor. The dominant factor among five factors was transaction and promotion factor which consisted variables easing transaction, discount in transaction, buy one get one, and point from transaction.
Faktor-Faktor Pemilihan LPK Yasa Luhur Salatiga dan Implikasi Manajerial Berdasarkan Six Market Model Theodorus Christopher Widihandojo; Sentot Suciarto Athanasius
JEMAP Vol 5, No 1: April 2022
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v5i1.4378

Abstract

The purpose of this research was to see what  factors drive students to choose LPK Yasa Luhur Salatiga, and how to survive in the competition using six market model. The instrument used to find these factors was questionnaire provided, that were distributed to the students of Yasa Luhur. Analysis of the data was done using the Factor Exploratory Analysis. The results of the research showed that there were six factors. The market also sees that the teachers who work at Yasa Luhur were very competent in their field. Facilities and rewards given to Yasa Luhur also played an important role, which attracted the students to firmly decide that they were gaining their higher education at Yasa Luhur.
Studi Implementasi Digital Marketing Pada Pengusaha Di Semarang Maria Yosephine Dwi Hayu Agustini; Sentot Suciarto Athanasius; Berta Bekti Retnawati; Antonius Haryo Perwito; Dyah Titisari Anugraheni
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3486

Abstract

The application of digital marketing is increasingly widespread and has been applied by many entrepreneurs as a strategy to enter or expand the market. Entrepreneurs can choose ways and forms of digital marketing that suit the characteristics of their businesses and consumers. This study is intended to determine how far the level of digital marketing implementation for entrepreneurs in the city and district of Semarang. The study used a sample of 30 entrepreneurs who had implemented digital marketing and were selected using convenient sampling. Data were collected by questionnaires that were delivered in person or by email and processed with descriptive statistics to be analyzed using descriptive methods. The results show that the implementation of digital marketing is quite high. This means that entrepreneurs have used digital facilities (internet) in all their marketing activities, which include the delivery of product and business information, product ordering facilities, delivery of payment method options and delivery services. In the future, research can be focused on understanding online buying behavior that can be utilized by entrepreneurs in determining the right marketing strategy.
Peran Brand Trust dalam Pengaruh Kredibilitas Selebgram Endorser dan Perceived Value terhadap Brand Loyalty Pada Produk Kosmetik Di Semarang Devi Erianti; Sentot Suciarto Athanasius
JEMAP Vol 2, No 2: Oktober 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.115 KB) | DOI: 10.24167/jemap.v2i2.2459

Abstract

Loyalitas Merek merupakan penentu kesuksesan pemasaran jangka panjang. Penelitian ini bertujuan mengetahui pengaruh Kredibilitas Selebgram Endorser dan persepsi nilai (Perceived Value) terhadap loyalitas merek (Brand Loylaty) melalui kepercayaan terhadap merek (Brand Trust). Populasi pengguna produk kosmetik pada sebuah perguruan tinggi diambil sampel 100 responden secara purposive sampling. Adapun kriteria pemilihan sampel dalam penelitian ini adalah responden yang memiliki akun instagram dan aktif di sosial media Instagram, menggunakan produk-produk make up wajah Maybelline, dan mengikuti atau menjadi follower akun Rachel Goddard (@rachgoddard) di Instagram. Data dikumpulkan melalui kuesioner dan dianalisis dengan analisis jalur. Semua indikator variabel terbukti valid dan reliabel. Didapatkan hasil bahwa masing-masing variabel Kredibilitas selebgram endorser, perceived value dan brand trust secara parsial berpengaruh secara positif dan signifikan terhadap loyalitas merek. Selain itu terdapat hasil bahwa brand trust mempunyai pengaruh tidak langsung lebih besar dibandingkan pengaruh langsung terhadap brand loyalty. Dari hasil penelitian ini disarankan agar perusahaan perlu mencari selebgram yang dipercaya oleh konsumen untuk promosi produknya dan tetap menjaga nilai produk di mata konsumennya.
Co-Authors Angelica Mega Nanda Antonius Haryo Perwito Anugraheni, Dyah Titisari Berta Bekti Retnawati Calvin Suryo Wibowo Devi Erianti Elia Resha Fatmawati Kusdiartini, Veronica Maria Yosephine Dwi Hayu Agustini Markus Widyanto Njoo, Conny Elysia Lazaroni Richardus Bowo Harcahyo Theodorus Christopher Widihandojo Thomas Indrajaya