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Journal : STRING (Satuan Tulisan Riset dan Inovasi Teknologi)

Analisis Kepuasan Pelanggan Terhadap Aplikasi Pelayanan Pelanggan dengan Metode CSI dan ServQual Andreas Adi Trinoto; Ahmad Zamakhsari
STRING (Satuan Tulisan Riset dan Inovasi Teknologi) Vol 5, No 3 (2021)
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.011 KB) | DOI: 10.30998/string.v5i3.9178

Abstract

Kereta Api Indonesia (KAI) as one of the state-owned companies that provide services to the public feels good a few years back and is the aim of researchers to conduct a survey of customer satisfaction with one of the Microsoft product Genesys customer service applications that have been connected with social media as a supporting application in serving train service users. The method used by researchers is the CSI (Customer Satisfaction Index) and Service Quality, the Jakarta Central Railway office agent who filled in the questionnaires as much as 51 of 80 with 78.76% results in CSI and 0.24 on servqual. This customer service application has a positive effect on customer satisfaction, as well as an evaluation for application providers.
Efektifitas Media Sosial sebagai Alat Promosi pada Sekolah Menengah Kejuruan di Bekasi Andreas Adi Trinoto
STRING (Satuan Tulisan Riset dan Inovasi Teknologi) Vol 3, No 3 (2019)
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.539 KB) | DOI: 10.30998/string.v3i3.3580

Abstract

When conventional promotion of new student admissions become the only means of marketing at Vocational High School, the new tool and strategy [14] is needed that qualified to face the challenges of technology. With the social media such as Facebook, Twitter and Instagram, its use has become an idea to answer the needs of the school[12]. Primary data collected in the form of quantitative and qualitative, based on a questionnaire survey and interviews on media that has been used. Linear regression was used to seek influence between variables and Diagram Ishikawa / Fishbone, a tool to locate and identify the cause of the problem. This study found that investments in technology, particularly social media has yet not to get the maximum results in the acceptance of vocational students Yadika 6 academic year 2016/2017.