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Sri Yuni Widowati
Semarang University
Economics, Econometrics & Finance Social Sciences Other

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BUSINESS PERFORMANCE ACHIEVEMENT AT GROWTH LEVEL Wyati Saddewisasi; Sri Yuni Widowati; Witjaksono Eko Hartoto
Economics and Business Solutions Journal Vol 2, No 2 (2018): Economics & Business Solutions Journal
Publisher : Semarang University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.111 KB) | DOI: 10.26623/ebsj.v2i2.1122

Abstract

Mico Small and Medium Enterprises (MSMEs) play a very important role in stability, job creation and economic development of the nation. Thus, MSMEs need to acquire the attention of all parties by paying attention to the potential that exists in each region especially in the era of Asean Economic Community (AEC). This research is generally aimed to describe: MSMEs Strategy in facing AEC. This research uses descriptive explorative approach by analyzing MSMEs strategy in facing AEC. The survey was conducted on five featured clusters of MSMEs in Semarang City namely batik cluster, food processing cluster, handicraft cluster, tourism cluster and milkfish cluster. The population of this study consists of MSMEs entrepreneurs who joined MSMEs clusters in the city of Semarang. Selection of Semarang city as a research location is determined based on the consideration of economic development plan aspect especially in the field of trade. Determination of the MSMEs entrepreneur samples is done purposively based on the consideration of homogeneity and real condition of MSMEs clusters in Semarang City. The number of employer samples is 78 people. Data obtained from the field of research are analyzed descriptively by using Internal-External Matrix model. This study resulted in the conclusion that to face the era of AEC, the appropriate strategies for MSMEs in Semarang city is the strategy of growth through horizontal integration.
UPAYA MEMPERTAHANKAN HASIL PENJUALAN DIMASA PANDEMI COVID 19 (STUDY PADA PEDAGANG PASAR TRADISIONAL DESA CREWEK KECAMATAN KRADENAN KABUPATEN GROBOGAN) Aisyah Pradani Lukito; Edy Mulyantomo; Sri Yuni Widowati
Solusi Vol 20, No 4 (2022)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i4.5775

Abstract

Penelitian ini dilakukan di pasar tradisional Desa Crewek kecamatan Kradenan Kabupaten Grobogan. Tujuan penelitian ini adalah menganalisis dampak adanya pandemi Covid-19 terhadap hasil penjualan serta upaya yang dilakukan pedagang pasar tradisional Desa Crewek kecamatan Kradenan Kabupaten Grobogan dalam mempertahan hasil penjualan. Penelitian ini menggunakan metode kualitatif studi kasus, dengan pengumpulan datanya menggunakan Teknik wawancara mendalam, observasi langsung dan dokumentasi. Untuk menguji kredibilitas data digunakan triangulasi sumber data dan triangulasi teknik pengumpulan data. Sumber data penelitian dalam wawancara mendalam adalah partisipan yang memiliki posisi atau kewenangan pada obyek penelitian yaitu sebanyak 7 (tujuh) partisipan yang didasarkan pada prinsip kesesuaian (appropriateness) dan kecukupan (adequacy). Dari hasil penelitian ini menunjukkan bahwa adanya penurunan pendapatan dari pedagang pasar tradisional Desa Crewek kecamatan Kradenan Kabupaten Grobogan semenjak adanya pandemi Covid-19. Serta pengurangan jumlah produksi dan juga produk yang dipasarkan merupakan upaya pedagang pasar tradisional Desa Crewek kecamatan Kradenan Kabupaten Grobogan untuk mempertahanankan hasil penjualan.Kata Kunci: Pandemi Covid-19; pasar; strategi bertahan; strategi
Co-Authors Aisyah Pradani Lukito Edy Mulyantomo Witjaksono Eko Hartoto Wyati Saddewisasi