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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Bongsu Saragih, MM.
Fakultas Ekonomi Universitas Krisnadwipayana
Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Bongsu Saragih, MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 3 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i3.220

Abstract

Bastard Clothing is a home industry that is also used as a brand or brand T-shirt distro that began to appear in early 2015. Promotion of the right target and good product quality greatly affect the community (consumers) in making the purchase of these products. Product quality greatly affects consumer purchasing decisions on a product, a good product in terms of quality or price will not be easy to compete if it is wrong in doing promotional activities. This study aims to analyze the contribution of simultaneous between product quality and promotion to purchase decision, analyze the partial contribution between product quality to a decision of purchasing and analyze the contribution of partially between promotion to purchasing. Samples in this research counted 44 respondents. The analysis technique used multiple regression analysis. The results of the analysis show that promotion and product quality simultaneously have a significant contribution on purchasing decisions, which means that the more attractive promotions made by companies and products offered quality can improve purchasing decisions. Product quality affects purchasing decisions, it indicates that the more quality products offered to consumers can improve purchasing decisions. Promotion contribution purchasing decisions, indicating that the more companies promotion can improve purchasing decisions
PENGARUH LOKASI TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PERUMAHAN THE ANGGANA PT ADHI PERSADA PROPERTY JAKARTA Bongsu Saragih, MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 2 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i2.420

Abstract

This study aims to determine and analyze the influence of location on purchasing decisions, knowing and analyzing the influence of location on customer satisfaction, knowing purchasing decisions on customer satisfaction, knowing the effect of location on customer satisfaction through customer decisions. The analysis shows that location influences purchasing decisions, which means that the more location strategy can improve purchasing decisions. Location affects customer satisfaction, which means that locations that are easily accessible can increase customer satisfaction. Purchasing decisions affect customer satisfaction, which means that consumers will feel satisfied if there is compatibility. Location influences customer satisfaction through purchasing decisions, which means that strategic location can increase customer satisfaction if purchasing decisions are made rationally.
DESKRIPSI KEMIMPINAN DAN PELATIHAN KERJA TERHADAP KINERJA ORGANISASI PT. TRANS OTO INTERNASIONAL Bongsu Saragih, MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 2 (2018): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i2.195

Abstract

A leader in an organization must have the ability to control or influence others. Other factors are expected to encourage the performance of each individual employee, namely job training. This study aims to find out how the description and conditions of leadership and job training influence organizational performance of PT. Trans Oto International both simultaneously and partially. Research samples were 50 respondents. The analysis technique uses multiple regression analysis. The analysis shows that leadership and training simultaneously affect organizational performance. This shows that leadership plays a role in improving organizational performance and better employee training can lead to higher organizational performance. Leadership partially affects organizational performance, which means that implementing better leadership in the company can improve organizational performance. Training partially affects organizational performance, which means that the better the training that employees follow can improve organizational performance
PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN PT ABC PRESIDENT INDONESIA Bongsu Saragih, MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 3 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i3.345

Abstract

The purpose of this study was to determine the effect of corporate social responsibility and corporate image on customer loyalty in the company PT ABC President Indonesia. The research method used is quantitative research and explains each variable used. The population and sample in this study are customers who incidentally were taken when shopping for 100 respondents. The results of the research analysis say that corporate social responsibility and corporate image simultaneously have a positive effect on customer loyalty.
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