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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Andi Erna Mulyana
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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PENGARUH PROMOSI, ATMOSFER TOKO, DAN MOTIVASI BELANJA HEDONIS TERHADAP PEMBELIAN IMPULSIF KONSUMEN RITEL MODERN DI KOTA BATAM Andi Erna Mulyana; Atika Petiwi N.I
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.206 KB) | DOI: 10.30871/jaba.v4i1.1938

Abstract

This study aims to determine the impact of promotion, store atmosphere and hedonic shopping motivation on impulse buying on customers of a famous Department Store in Batam. The data was obtained from distributing questionnaires to 100 respondents whose are customers on that Department Store and made a purchase at least 3 times. The data obtained were analysed by using quantitative analysis with T and F test. The result of the data analysis show that promotion, shopping motivation, and impulse buying has a positive and significant on impulse buying.
Sosialisasi Antisipasi Penyebaran Covid-19 melalui Buku Panduan dan Vidio Animasi Sebagai Penunjang Stabilitas Perekonomian Masyarakat di Kota Batam Doni Putra Utama; Dwi Kartikasari; Shinta Wahyu Hati; Bambang Hendrawan; Yosi Handayani; Adhitomo Wirawan; Andi Erna Mulyana; Mia Syafrina; Ayu Puspitasari; Fandy Bestario Harlan
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 2 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i2.2218

Abstract

In early 2020, the world was shocked by the spread of new viruses, the new type of corona virus (SARS-CoV-2) and the disease called Coronavirus disease 2019 (COVID-19). Likewise, in the Riau Islands Province Particularly Batam City became a red zone affected by COVID-19, but there are still many local people who do activities to support their families. Based on the background described above, the service providers focus on making manuals and animation media so that COVID-19 prevention information is conveyed to the local community in order to maintain the economic stability of the community. The purpose of this Community Service Activity is to create, compile and distribute books. Covid-19 prevention non-authoritative guide so that people have awareness and participate in minimizing the spread of corona virus in Batam, designing and distributing animated videos of Covid-19 prevention guide so that people have awareness and participate in minimizing the spread of corona virus in Batam, socializing education guide books and animated videos so that people maintain health and safety in the Covid-19 Pandemic period, socializing educational guide books and animated videos to support the economic stability of the community. The Community Service Program of the Batam State Polytechnic Business Management program has been implemented and is running well which is participated by all groups and sectors in Batam City
Pengembangan UMKM Melalui Sosialisasi dan Penyuluhan Secara Digital untuk Menunjang Keberlangsungan Usaha di Masa Pandemi Covid-19 Andi Erna Mulyana; Rahmat Hidayat; Nur Rahmah Andayani; Sri Zuliarni; Aditya Wirangga Pratama; Maryani Septiana; Hajan Hidayat; Yulinda Yulinda; Diah Amaliah; Muhammad Ikhlash; Sugeng Riadi; Desi Ratna Sari; Slamet Soebagiyo
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 1 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i1.2685

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the economy of Indonesian society. The existence of MSMEs is very useful in terms of distributing people's income. From this point, it is necessary to carry out training to support the sustainability of MSMEs and help them overcome various problems, from the management aspect to the capital aspect. Especially during the pandemic Covid-19, where many MSMEs are threatened with their survival. For this reason, the purpose of the community service activities that will be carried out with the method of socialization and counseling through the digital system is to provide information and additional knowledge needed by MSMEs. The information and knowledge provided will be packaged in the form of socialization and counseling videos. The results of the activities were the socialization and counseling materials in digital form that could be accessed by MSMEs by utilizing the current information technology.
Penguatan Kecerdasan Linguistik Sebagai Penunjang Bisnis Dan Financial Sustainability Pada Usaha Mikro Di Desa Wisata Pulau Mubut Sugeng Riadi; Yulinda Yulinda; Andi Erna Mulyana; Mia Syafrina; Desi Ratna Sari; Rizka Destiana; Slamet Soebagyo
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 4 No 1 (2022): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v4i1.3394

Abstract

Mubut village is a built village that will be developed into a tourist village on Batam Island. This is necessary for the readiness of human resources on the island to contribute to the development of tourist villages. One of the human resources that need to be improved is the ability of micro-businesses and rural communities in their linguistic intelligence that is able to communicate with business English. With the linguistic intelligence possessed, it can contribute to its business activities and ultimately the level of financial sustainability is well maintained. The purpose of community service activities is to improve the competence of Mubut village community in improving linguistic intelligence (communication with English) in order to develop a built tourist village. The method that will be implemented is to conduct training offline, provide pocket books and simulation videos. The expected results are the existence of training materials, the availability of pocketbooks and video tutorials on how to easily communicate business English that can be accessed by micro-businesses and the public. This community service is one of the applications of Project-Based Learning for Business English subjects II, Managerial Accounting and Marketing also Business Finance for Business Administration Study Program.
Analisis Faktor Dominan yang Mempengaruhi Retensi Karyawan pada Perusahaan Manufaktur Suci Indah Afiani; Andi Erna Mulyana
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 10 No 1 (2022): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2022
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v10i1.4250

Abstract

This study aims to determine which factors are the most dominant of organizational commitment factors, career development, rewards, work environment, Work Life Balance that affect employee retention. The research method used is quantitative by using a questionnaire as a research data collection tool. This study uses a sampling technique that is random sampling and uses multiple linear regression analysis. The results showed that the factors of organizational commitment, career development, rewards, and work environment had an effect on employee retention. Meanwhile, the Work Life Balance factor has no effect on employee retention. Based on the results of the study, it was also found that among all the factors analyzed, the career development factor was the most dominant factor.
Analisis Supply Material Menggunakan Metode Economic Order Quantity Pada Proyek Mesin Pembersih Magazine Di Perusahaan Konstruksi FYZ Annisa UL Mawadah; Andi Erna Mulyana
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 11 No 1 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i1.5934

Abstract

The purpose of this work is to analyze the material stocks and the optimal amount of ordering costs for hollow and flat materials using the metrics studied in the billet washing machine project, which are the optimal order quantity, order frequency, total raw material, safety. . inventory, breakeven point and cost comparison. The method is economic order quantity (EOQ) data collection techniques using engineering, purchasing and financial interviews and analyzing company data collected by researchers, ie. cost and excel files recording actual material purchases for the magazine washing machine project. The results showed that the material supply process using EOQ can optimize the inventory costs of hollow and sheet materials, with the difference between ordering costs and inventory costs being IDR 105,627,563.02.
Co-Authors Adhitomo Wirawan Aditya Wirangga Pratama Annisa UL Mawadah Atika Petiwi N.I Ayu Puspitasari Desi Ratna Sari Diah Amaliah Doni Putra Utama Dwi Kartikasari Fandy Bestario Harlan Hajan Hidayat Hendrawan, Bambang Maryani Septiana Mia Syafrina Muhammad Ikhlash Nur Rahmah Andayani Rahmat Hidayat Rizka Destiana Shinta Wahyu Hati Slamet Soebagiyo Slamet Soebagyo Sri Zuliarni Suci Indah Afiani Sugeng Riadi Yosi Handayani Yulinda Yulinda