Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Ahmad Hasan Hafidzi
Universitas Muhammadiyah Jember
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERAN FAKTOR SITUASIONAL TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF (STUDI KASUS TOKO BASMALAH DI PAKUSARI) Devi Lestari; Maheni Ika Sari; Ahmad Hasan Hafidzi
Growth Vol 18 No 1 (2020): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v18i1.638

Abstract

The purpose of this study was to determine and analyze: 1) the effect of the role of Store Environment on implusive purchases. 2) the effect of the role of Time Pressure on implusive purchases. 3) the influence of the role of Preceived Crowding on implusive purchases. This research design is explanatory (explanatory research) with a quantitative approach. This research was conducted at the Basmalah Pakusari Store in Jember. The population in this study were all consumers in the Basmalah Pakusari store. The number of samples amounted to 140 with a purposive sampling technique. Data were collected by questionnaire and analyzed by multiple linear regression. The results of hypothesis testing conclude that: 1) Store Environment influences implusive purchases. 2) Time Preassure affects the implusive purchase. 3) Perceived Crowding influences implusive purchases. Thus the hypothesis in this study was accepted and statistically proven. It is understood that every increase in the independent variable will be followed by an increase in the dependent variable and vice versa.
Co-Authors Devi Lestari Kiki Dwi Ariyanto Maheni Ika Sari Retno Endah Supeni