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Putut - Haribowo
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PENGARUH KEPERCAYAAN DAN KUALITAS JASA TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN PADA PT. ARPENI PRATAMA OCEAN LINE Tbk. CABANG SEMARANG Victoria Diah Nugraeni; Putut - Haribowo
Admisi dan Bisnis Vol 17, No 1 (2016): Pebruari 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v17i1.876

Abstract

PT. Arpeni Pratama Ocean Line Tbk is apublic company founded in Jakarta onOctober 4, 1975 which is engaged intransportation, opened a branch office inSemarang in 2004. To achieve the mission ofthe company is becoming the leading shippingcompany in Indonesia, the company needs topay attention on customer loyalty. However,in the year 2010-2014 the number ofcustomers decreased. The purpose of thisstudy is to know about: 1) the contribution oftrust and quality of services to satisfactiondirectly, 2) the contribution of trust, servicequality and customer satisfaction to customerloyalty both directly and indirectly. Theanalysis tools used are test of validity,reliability test, F test, T test, the coefficientdetermination and path analysis. From thedata, has obtained the equation coefficientcalculation line as follows: Y =0,424 X1 +0,232 X2 + 0,735 ɛ1 Based on the equation, itcan be seen that trust contributes greatly tocustomer satisfaction and 73,5% is thecontribution of other factors. The second pathcoefficient equation: Z =0,370X1+0,334X2+0,315Y+ 0,441 ɛ2 Based on the secondequation, it can be seen that trust gives agreat contribution to customer loyalty and44,1% is the contribution of other factors.
The Influence of Promotion, Product Innovation, and Product Knowledge on Purchase Intention to Bakpia Jenang Product at CV Mubarokfood Cipta Delicia Kudus Annisa Indra Kusuma; Putut - Haribowo; Budi - Prasetya
Admisi dan Bisnis Vol 21, No 3 (2020): OKTOBER 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v21i3.2479

Abstract

Purchase intention was the stage where consumers make a choice among several products or brands included in a selection set, and in the end consumers will determine their choice to make a purchase of an item based on various considerations. The problem in CV Mubarokfood Cipta Delicia was purchase intention of Bakpia Jenang Product fluctuated which could be seen from the sales of Bakpia Jenang in 2019. Purchase intention can be influenced by several factors including promotion, product innovation, and product knowledge. This research aims to analyze the influence of promotion, product innovation, and product knowledge on purchase intention to Bakpia Jenang product at CV Mubarokfood Cipta Delicia Kudus. The sample consisted of 100 respondents. The data were collected by interview, questionnaire, and literature review. The analysis method was using multiple linear regression analysis by SPSS version 24,0. The result of this research stated that the promotion and product knowledge have significant effect on purchase intention to Bakpia Jenang product at CV Mubarokfood Cipta Delicia Kudus partially. While product innovation has no significant effect on purchase intention to Bakpia Jenang product at CV Mubarokfood Cipta Delicia Kudus partially. It can be seen in the result of t test in which t count > t table. The result of the promotion was 3,046 > 1,984 and the prduct knowledge was 8,475 > 1,984. While the innovation product was -0,975 < 1,984. Based on the result of determination coefficient test, the promotion, product innovation, and product knowledge have significant effect on purchase intention by 77,8%, meanwhile the rest of 22,2% was influenced by other factor.
The influence of Organizational Communication, Work Motivation, and Self-Efficacy on Employee Performance in PT Angkasa Pura Logistik Semarang Putri Dirgantara Sakti; Putut - Haribowo; Makmun - Riyanto
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2529

Abstract

The aspect of human resources or employees is an important factor that must be considered in the company. Human resources are the main assets for the company as active actors in various activities in the organization. Many companies provide logistic services such as warehousing, transportation services, freight services, etc. One company that used the service of logistic provider is PT Angkasa Pura Logistik Semarang. Due to the large number of logistic companies, PT Angkasa Pura Logistik Semarang needs to improve its employees' performance to compete in the logistics industry. Therefore, they must pay more attention to organizational communication, work motivation, and self-efficacy of their employees. The purpose of this research is to analyze the influence of organizational communication, work motivation, and self-efficacy on employee performance in PT Angkasa Pura Logistik Semarang.  The research model was used multiple linear regression and SPSS 25. The sampling method used was simple random sampling.  The questionnaire was distributed to 50 samples of staff in PT Angkasa Pura Logistik Semarang.  The results showed that organizational communication had a positive and significantly influenced employee performance with a significant value of 0.011 < 0.025 and the t value of 2.640 > t table 2.01290. The variable of work motivation had a positive and significant influence on employee performance with a significant value of 0.013 < 0.025 and the t value of 2.583 > t table 2.01290. The self-efficacy variable had a positive and significant influence on employee performance with a significant value of 0.023 < 0.025 and the t value of 2.360 > t table 2.01290
Co-Authors Annisa Indra Kusuma Budi - Prasetya Makmun - Riyanto Putri Dirgantara Sakti Victoria Diah Nugraeni