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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Budi - Prasetya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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The Influence of Promotion, Product Innovation, and Product Knowledge on Purchase Intention to Bakpia Jenang Product at CV Mubarokfood Cipta Delicia Kudus Annisa Indra Kusuma; Putut - Haribowo; Budi - Prasetya
Admisi dan Bisnis Vol 21, No 3 (2020): OKTOBER 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v21i3.2479

Abstract

Purchase intention was the stage where consumers make a choice among several products or brands included in a selection set, and in the end consumers will determine their choice to make a purchase of an item based on various considerations. The problem in CV Mubarokfood Cipta Delicia was purchase intention of Bakpia Jenang Product fluctuated which could be seen from the sales of Bakpia Jenang in 2019. Purchase intention can be influenced by several factors including promotion, product innovation, and product knowledge. This research aims to analyze the influence of promotion, product innovation, and product knowledge on purchase intention to Bakpia Jenang product at CV Mubarokfood Cipta Delicia Kudus. The sample consisted of 100 respondents. The data were collected by interview, questionnaire, and literature review. The analysis method was using multiple linear regression analysis by SPSS version 24,0. The result of this research stated that the promotion and product knowledge have significant effect on purchase intention to Bakpia Jenang product at CV Mubarokfood Cipta Delicia Kudus partially. While product innovation has no significant effect on purchase intention to Bakpia Jenang product at CV Mubarokfood Cipta Delicia Kudus partially. It can be seen in the result of t test in which t count > t table. The result of the promotion was 3,046 > 1,984 and the prduct knowledge was 8,475 > 1,984. While the innovation product was -0,975 < 1,984. Based on the result of determination coefficient test, the promotion, product innovation, and product knowledge have significant effect on purchase intention by 77,8%, meanwhile the rest of 22,2% was influenced by other factor.
The influence of Motivation and Competency toward Agent’s Performance as Sales Distributor at PT Asuransi Allianz Utama Indonesia Semarang Branch Nuruzzahrotul - Afifah; Siti Nur Barokah; Budi - Prasetya
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2530

Abstract

This research aims to study the influence of motivation and competency toward agent’s performance at PT Asuransi Allianz Utama Indonesia Semarang Branch.. The methods of data collection used in this study were literature studies, interview and questionnaires with 65 samples. The research analysis shows that both motivation and competency has significant and positive effect on agent’s performance partially and simultaneously. The value of t count in motivation was greater than t table (3.053 > 1.99897) with significant value 0.003 < 0.05 and the value of t count in competence was also greater than t table (4.832 > 1.99897) with significant value of 0.00. The F test stated that both motivation and competency simultaneously had a significant effect on agent’s performance. It was indicated with significant value of 0.000 < 0.05 and the value of F count > F table (73.911 > 3.140).  This study concludes motivation and competency is able to contribute on agent’s performance by 69.5% and the remaining of 30.5% is  influenced by other variables not examined in this research
Website Design as a Promotional Media for Red Orchid Hotel Semarang Rahma Fitri Surayah Putri; Jumi - Jumi; Budi - Prasetya
JOBS (Jurnal Of Business Studies) Vol 8, No 1 (2022): Oktober 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i1.3987

Abstract

There are 75 three-star hotels and 94 two-star hotels overall in Semarang. This number demonstrates the severe competition in the hospitality industry of Semarang and highlights the importance of website design as a marketing tool in the present digital era. Red Orchid has delayed creating a website since they do not completely comprehend how important it is as a promotional tool. The waterfall model was utilized in the creation of this website. The waterfall method is an easy-to-understand approach to project management, and it includes system engineering, analysis, design, programming, testing, and maintenance. The ability to identify design errors throughout the analysis and design phases is an additional advantage of this method for developers. The Red Orchid Hotel Semarang's market reach has expanded as a result of the website's design. Visitors can save both time and money by using the website, which lets them look for information that has been updated. With the use of this website, the hotel may spend less on marketing and more time working efficiently. The Red Orchid Hotel Semarang's website was designed using the CMS WordPress and in accordance with the hotel's standards procedure in order to increase the hotel's exposure online. The design of a user-friendly and attractive website for the Red Orchid Hotel Semarang has the potential to be an efficient promotional medium and to expand the hotel's overall market reach
Co-Authors Annisa Indra Kusuma Jumi - Jumi Nuruzzahrotul - Afifah Putut - Haribowo Rahma Fitri Surayah Putri Siti Nur Barokah