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Saptianing - Saptianing
Polines
Economics, Econometrics & Finance

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The Influence of In Store Stimuli and Sales Person on Consumer Impulsive Buying in Alfamart Area, Ngaliyan District, Semarang Gema Taufik Habibie; Saptianing - Saptianing; Endang - Sulistiyani
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v20i3.1769

Abstract

The purpose of this study is to determine the effect of variables in store stimuli and sales person on impulsive buying consumers on Alfamart area district of Ngaliyan Semarang. In 2003 and 2011, Nielsen conducted a survey of Indonesian modern retail buyers tend to buy something that was not planned. Average monthly sales from January to April 2017, Alfamart retail in the Ngaliyan area of Semarang largely has not met the targets set by the company. Technique of collecting data was done through distributing questionnaires in Alfamart area of Ngaliyan Sub-district and interviewed to company management regarding stimulus that has been created and literature studyies as well. Data analysis techniques used were the validity test, reliability test, multiple linear regression test with the help of SPSS software version22. The result of regression positive influence on consumer impulsive buying, and the influence of sales person was greater that in store stimuli. The result of analysis showed that all variable of this research were positive influence on  consumer impulsive buying. Coefficient determination is 0,288, it means that 28,8% of impulsive buying consumer could be explained by in store stimuli and sales person
The Financial Ratio Analysis as Performance Assessement of Koperasi Simpan Pinjam dan Pembiayaan Syariah (KSPPS) BMT Al Hikmah Ungaran Nur - Haida; Sri Eka Sadriatwati; Saptianing - Saptianing
Admisi dan Bisnis Vol 21, No 1 (2020): PEBRUARI 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.378 KB) | DOI: 10.32497/ab.v21i1.1797

Abstract

This research was conducted with the aim to find out how healthy the financial performance of KSPPS BMT AL HIKMAH Ungaran 2014 - 2018 based on the Deputy Regulation of the Ministry of Cooperatives and Small and Medium Enterprises Supervision of the Republic of Indonesia Number 06 / Per / Dep.6 / IV / 2016 concerning Guidance on Assessment Savings and Credit Cooperative Health and Cooperative Savings and Loan Unit. This research is based on the calculation of Capital Aspects, Earning Assets Quality Aspects, Liquidity Aspects, and Independence and Growth Aspects by using financial statements in the form of balance sheet and income statement / SHU report for the period 2014 - 2018.  The results showed that the level of financial health in KSPPS BMT AL HIKMAH Ungaran from 2014 - 2018 was still in the title "In Special Supervision". Although it is still far from the title of "Healthy", KSPPS BMT AL HIKMAH Ungaran still has the potential to realize it by continually correcting all deficiencies. This can be seen in 2016 - 2017 which shows an increase in health performance of financial performance with a score of 47.30% compared to 2014 - 2015 which was only able to score 41.89%.
The Role of Social Interaction and Attitude Toward Using in Online Learning during the Covid 19 Pandemic: An SDL Theory Perspective Andi - Setiawan; Saptianing - Saptianing; Riyadi - Riyadi
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3472

Abstract

The Covid-19 pandemic has created a situation that requires students to accept Online Learning as a consequence. Universities must turn barriers to online learning into an advantage for students. Our study draws on established Service-Dominant Logic (SDL) theory and literature to examine holistically how the value of online learning is perceived and co-created by two key stakeholders, namely professional service providers (Universities) and their clients in online learning (students). Therefore, this study aims to develop and test a conceptual model of the factors that influence student adoption of online learning systems, especially those built from easy-to-use variables. pleasure, social interaction, and user behavior. The data for this study were obtained from online questionnaire responses (n=179) and then analyzed using structural equation modeling. The results of this study confirm that the expansion of the SDL provides a useful theoretical model to help understand and explain the acceptance and use of technology (UTAUT) in online learning models. The results of this study also show that UTAUT is a factor that positively affects the variables of pleasure, social interaction, and attitude toward using.
Role of Analytical Marketing Skills for Enhancing Job Market Appraisal Riyadi - Riyadi; Andi - Setiawan; Bagus Yunianto Wibowo; Saptianing - Saptianing; Kurniani - Kurniani
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3784

Abstract

The problem of perceived employability and employee performance has become a debate that affects higher education. Our study investigates the interaction of the relationship between perceived work ability and employee performance appraisals. Our study found discriminatory perceptions of employability between various job skills in students and job opportunities and demands. Our study also highlights the value through multiple perspectives that lead to marketing analytical skills with a distinctive competitive advantage. Our study positions marketing analytical skills as mediating the relationship between perceived employability and employee performance. Ultimately the aim of our study is to help bridge the gap between graduate skills and future labor market needs. The analysis used a sample of 107 using an online questionnaire and the data obtained were analyzed using structural equation modeling. The findings of this study show that marketing analytical skills make the relationship between core marketing skills, customer insights skills and job market appraisal more valuable for the concept of employability
Role of Competitive Service Agility in Improving the Relationship between Market Orientation and Marketing Performance Saptianing - Saptianing; Andi - Setiawan; Riyadi - Riyadi; Suwardi - Suwardi; Nanang Adie Setyawan
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4175

Abstract

This study aims to analyze the relationship between market orientation, competitive service agility, social selling activities, and marketing performance. This study makes several contributions to the literature on competitive service agility and social selling activities as the key to marketing performance. The number of respondents analyzed were 168 online driver service actors in Semarang, Central Java. The model approach uses Structural Equation Modeling with AMOS 26.0. This study makes a major contribution that market orientation has a positive influence on competitive service agility. It was also found that competitive service agility has an influence on social selling activities and marketing performance. Finally, regarding mediation analysis, this study confirms that competitive service agility and social selling activities each mediate the effect on marketing performance. Online driver service actors and service providers must also carry out an effective and efficient joint value creation process so that service products can move more agilely and dynamically, so that marketing performance can increase sustainably
Co-Authors Andi - Setiawan Bagus Yunianto Wibowo Endang - Sulistiyani Gema Taufik Habibie Kurniani - Kurniani Nanang Adie Setyawan Nur - Haida Riyadi - Riyadi Sri Eka Sadriatwati Suwardi - Suwardi