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Rif’ah Dwi Astuti
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Journal : JOBS (Jurnal Of Business Studies)

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ANALISIS PENGARUH HARGA, KEUNGGULAN PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN MENGGUNAKAN JASA FUMIGASI (STUDI KASUS PT. SUCOFINDO CABANG SEMARANG) Angraini - Puspitasari; Rif’ah Dwi Astuti; Kurniani - Kurniani
JOBS (Jurnal Of Business Studies) Vol 3, No 1 (2017): Oktober 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i1.1471

Abstract

The increasing need for fumigation services causes many companies to compete in these services, thus affecting the frequency of service use in PT. Sucofindo Semarang Branch. This research aims to analyze the influence of price, product excellent and promotions toward decision to use fumigation service case study on PT. Sucofindo Semarang Branch. The technique of analysis used in this research was multiple linear regression analysis. The population is the customer who has ever used wood fumigation service at PT. Sucofindo Semarang Branch. The accidental sampling has been applied as the sample technique and the sample are 53 respondents who are wood industry using fumigation service. The results of t-test showed that price partially got negative significant influence toward decision to use fumigation service at PT. Sucofindo Semarang Branch. Product excellent and promotions partially got positive significant influence toward decision to use fumigation service at PT. Sucofindo Semarang Branch. Based on the result of F-test, the price, product excellent and promotions simultaneously got significant influence toward decision to use fumigation service at PT. Sucofindo Semarang Branch. This means that if the price, product excellent and promotions done correctly and continuously, decision to use fumigation service increasing. Based on the adjusted R2, 61.9% influence in the fumigation service decision at PT. Sucofindo Semarang Branch could be explained by price, product excellent and promotion, while the rest of 38.1% was explained by the other variables outside the model. In the implementation of PT. Sucofindo Semarang Branch should pay more attention to product excellent because it has the greatest effect. This can be done through continuous improvement of service quality.
THE INFLUENCE OF PRICE, PERCEIVED QUALITY, AND BRAND IMAGE ON CUSTOMER POST PURCHASE BEHAVIOUR OF FRESTEA AT PT COCA COLA AMATIL INDONESIA SEMARANG Deka Bayu Dirgantara; Rif’ah Dwi Astuti; Erika Devie
JOBS (Jurnal Of Business Studies) Vol 4, No 2 (2018): Desember 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v4i2.1493

Abstract

The objective of this research is to analyze the influence of price (X1), perceived quality (X2), and brand image (X3) on customers post purchase behaviour (Y) of Frestea at PT Coca-Cola Amatil Indonesia Semarang. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The amounts of the respondents are 100 who are customers of Frestea at PT Coca-Cola Amatil Indonesia Semarang. The analysis tools used were test of validity, reliability test, normality test, heteroscedasticity test, multicollinerity test, linearity test, multiple linear regression, T test, F test, the coefficient of determination and multiple linear regression. Based on the calculations using SPSS version 20, the results of this research showed that the regression equation Y = -0,007 X1 + 0,395 X2 + 0,278 X3 + e . In addition, the F test result of 18,430 which was bigger than F table was 2,70. It can be concluded the price (X1), perceived quality (X2), and brand image (X3),had a significant influence on post purchase behaviour (Y). The T test result the variable price (X1) was less than T table and had a significance bigger than level significance of 0,05. So, variables price (X1) had no influence on post purchase behaviour (Y). The variables perceived quality (X2) and brand image (X3) was bigger than T table and had a significance less than level segnificance of 0,05. So, it can be concluded the perceived quality (X2) and brand image (X3) had a positive and significance influence on post purchase behaviour (Y). The most influence variable is perceived quality (X2) with the highest regression coefficient of 0,395. The contribution of price, perceived quality, and brand image on customer post purchase behaviour is 34.6% while 65.4% are influenced by other variables that were not described in this research.
Co-Authors Andi - Setiawan Angraini - Puspitasari Bagus Yunianto Wibowo Deka Bayu Dirgantara Erika Devie Kurniani - Kurniani Sri - Wahyuni Sugiyanta Sugiyanta