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DESIGN EXPERIENTIAL MARKETING MODELS ON SMALL AND MEDIUM BUSINESS BATIK AT KENDAL Sandi - Supaya; Umar - Farouk; Nur - Rini; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 18, No 1 (2017): PEBRUARI 2017
Publisher : Politeknik Negeri Semarang

ABSTRACTThe shopping experience enjoyable and unforgettable is the basis of experiential marketing. All human senses to function as an input medium are taken through the sense of taste (sense), then by four other senses (feel, think, act, and relate) is processed into a pleasant and memorable experience. Model of experiential marketing is needed in abstraction and tools to decide the election priority in marketing strategies. The purpose of this study was to design experiential marketing model that can be implemented on the Small and Medium Enterprises. Survey methods used to obtain the data of research variables. Validity and Reliabelitas done to find the constructs of variables valid and reliable. Regression and correlation analysis were used to analyze the relationship between variables. The conclusion of this study are: Cognitive Sensory Marketing Experience (Sense) has a positive influence on cognitive Creative Thinking (Think), and Cognitive Creative Thinking (Think) positive influence on experiential marketing. Based on the conclusion of the study, it is advisable to increase the Cognitive Sensory Marketing Experience (Sense). Increased Cognitive Sensory Marketing Experience (Sense) will encourage creative cognitive Marketing Thought (Think), which will increase the experiential marketing in the form of shopping that good impression, and hard to forget. Keywords: experiential; fun; batik; taste; think ABSTRAKPengalaman berbelanja yang menyenangkan dan tak terlupakan adalah dasar dari pengalaman pemasaran. Semua indra manusia berfungsi sebagai media masukan yang diambil melalui indera perasa (sense), maka oleh empat indera lainnya (merasakan, berpikir, bertindak, dan berhubungan) diolah menjadi pengalaman yang menyenangkan dan berkesan. Model pemasaran pengalaman diperlukan dalam abstraksi dan alat untuk menentukan prioritas pemilihan dalam strategi pemasaran. Tujuan dari penelitian ini adalah untuk merancang model pemasaran eksperiensial yang dapat diimplementasikan pada Usaha Kecil dan Menengah. Metode survei yang digunakan untuk memperoleh data dari variabel penelitian. Validitas dan Reliabelitas dilakukan untuk mengetahui konstruk variabel yang valid dan reliabel. Analisis regresi dan korelasi digunakan untuk menganalisis hubungan antar variabel. Kesimpulan dari penelitian ini adalah: Cognitive Sensory Marketing Experience (Sense) memiliki pengaruh positif terhadap Thinking Creative Thinking (Think), dan Cognitive Creative Thinking (Think) berpengaruh positif terhadap experiential marketing. Berdasarkan kesimpulan penelitian ini, disarankan untuk meningkatkan Cognitive Sensory Marketing Experience (Sense). Meningkatnya Cognitive Sensory Marketing Experience (Sense) akan mendorong creative cognitive Marketing Thought (Think), yang akan meningkatkan pengalaman marketing dalam bentuk belanja yang terkesan baik, dan sulit untuk dilupakan. Kata kunci: pengalaman; menyenangkan; batik; rasa; berpikir

PERSEPSI DOSEN ADMINISTRASI BISNIS TERHADAP PROGRAM AKREDITASI BAN-PT, KEMENTERIAN RISET, TEKNOLOGI, DAN PENDIDIKAN TINGGI Umar - Farouk; Nur - Rini; Sandi Supaya; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 19, No 3 (2018): OKTOBER 2018
Publisher : Politeknik Negeri Semarang

This qualitative research is meant to describe the implementation of acrreditation program at Business Administration Department. The main issues discussed cover the knowlegde of facilitators about the program, the benefits of the program for stakeholders, the process of study program evaluation using BAN PT’s accreditation system, and the awareness of the importance of accreditation rank and the real quality of management and admimistration performance of Busuness Adminisration Department. All these are under the perception of Business Administration facilitators. This research uses purposive sampiling, The samples or informen are selected on the basis of some determined criteria. Data collection uses in depth interview, observation and literature study. The infomation resulted from the interview was put in a matrix table with the purpose to compare collected information from informan 1, 2, and 3. In this way the information was conluded systematically and regarded as valid and reliable data for the research. Data analysis was processed by following the steps recommended by Moleong, nemely data reduction, unit processing, categorization process, analysis, conclusion and recommendation. Based on the research it can be concluded that Business Administration Department facilitators perceived that accrediaion program at the department had been successfully done but there were some weaknesses whcih should be solved as recommended. The most important finding resulted from the research was the quality of study progams’ management and admiminstration was considered as more important than accreditation rank.

IMPORTED RAW MATERIAL INVENTORY CONTROL SYSTEM AS AN EFFORT TO MINIMIZE INVENTORY COST (A CASE STUDY IN PT APPAREL ONE INDONESIA) Novelia Selvy Kurniasari; Yusmar Ardi Hidayat; Nur - Rini
Admisi dan Bisnis Vol 17, No 3 (2016): Oktober 2016
Publisher : Politeknik Negeri Semarang

This study aims to forecast the polyesterusage for the upcoming 12 months and to findout the suitable method of imported rawmaterial inventory control in PT Apparel OneIndonesia by comparing and analyzing theimplementation of JIT concept and EOQmethod as well as to determine the safetystock and reorder point in inventoryprocurement of the company. The data usedin this study are secondary data of importedraw material procurement system, the costsassociated with raw materials inventory2015-2016 and other relevant data. Polyesteris observed since it is imported fabric rawmaterial which mostly used in the company.The polyester usage predicted by regressionis continuously increases per month. Theforecasting result can be accepted becausethe tracking signal value is not more than ± 4.Whereas, EOQ method is more suitable to beused by the company since the inventory costis lower than the cost applying JIT concept. Itis possible to save 13% or 9,512,693.3 IDR.Moreover, by applying EOQ method, it alsodetermines the reorder point (ROP) andsafety stock inventory to guarantee thesmoothness of production activities. Thecompany can purchase raw materials whenthe quantity of inventory is amounted to375.547 yards (ROP), while the safety stockof polyester fabric is 43,006 yards.

A Study on English Listening Activity of “Shadowing” in Indonesian Students Tribekti Maryanto Agustinus; Nur Rini; Mitchell Clark
Soshum: Jurnal Sosial dan Humaniora Vol 9 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Obviously listening improves speaking skills. Polytechnic graduates are to have business transaction skills. Meanwhile, the time allotment for English class sessions is limited. Therefore, the teachers are to promote students’ autonomous learning through listening. This study investigates how the students major in commerce at an Indonesian polytechnic complete listening tasks and attitudes toward the acquisition of listening skills. Training on how to complete the listening activities through shadowing was carried out with 43 students. A questionnaire was distributed to find out the students’ views on the suggested listening activities and their opinions to improve them. The study found students’ preferences in practicing listening; most employed 1 or 2 or 3 steps. Most include initial listening, reading, and one of the types of shadowing - silent shadowing with reading or synchronized shadowing or prosody shadowing. None of the students was interested in doing silent shadowing. They admitted that their listening most improved their pronunciation and enriched vocabulary. They expected more lecturer engagement in controlling their listening activity. By better understanding the students’ needs and opinions, strategies to encourage autonomous learning can be improved

THE INFLUENCE OF THE MARKETING MIX ON THE EXPORT SALES VOLUMES OF TEXTILE PRODUCT AT PT. PRIMATEXCO INDONESIA Hani Khairunisa; Budi Prasetya; Nur Rini
JOBS (Jurnal Of Business Studies) Vol 1, No 2 (2015): Desember 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v1i2.665

This study entitled “The Influence of The Marketing Mix on The Export Sales Volumes of TextileProduct at PT. Primatexco Indonesia”, aimed to analyze the influence of the marketing mix onthe export sales volumes. This study used secondary data taken from PT. Primatexco Indonesia,per month in 2004 through 2014.The analysis method that is used in this research is using normality test, classical assumptiontest (which includes heteroscedasticity, multicollinearity, autocorrelation), multiple linearregression analysis, T-test, F-test, and R2(coefficient of determination).Based on the simultaneous test, the results proved that independent variables that is product, place, promotion, and price simultaneously had a significant influence on the export salesvolumes with the calculated value of F values = 167.475 and sig = 0,000 < 5% this meansindependent variables product, place, promotion, and price simultaneously significant influenceon the dependent variable (export sales volume). In other words, the independent variables areable to explain the amount of the dependent variable.Based on partial analysis, the results proved that the three independent variables that is product,place, and price significantly influenced on the export sales volumes. On product variable tcount value of 13.887 was > t table 2.29 which means that Ho was rejected and Ha wasaccepted. While the promotion variable did not have any influence significantly on the exportsales volumes, because t count value -1.609 was < t table, so Ho was accepted and Ha wasrejected.The results of multiple linear regression test shows that all independents variables that isproduct, place, and price had a positive influence on the export sales. The greatest positiveinfluence on export sales volumes was product variable (X1), it is shown from the regressioncoefficient of 8.976, followed by price variable (X4) with a regression coefficient of 1.451E-5,followed by place variable (X2) with a regression coefficient of 2.383E-6. While the promotionvariable (X3) with coefficient regression of -6.210E-10, it means that promotion variable doesnot have any positive influence on the export sales volumes.Keywords: Product, Place, Promotion, Price, Export Sales Volumes, Textile Products

THE INFLUENCE OF CONTAINER CRANE PRODUCTIVITY AND THE SHIP CALL FREQUENCY ON THE CARGO HANDLING PERFORMANCE Azza Aunillah; Yusmar Ardhi Hidayat; Nur Rini
JOBS (Jurnal Of Business Studies) Vol 1, No 2 (2015): Desember 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v1i2.650

The purpose of this research are to analyze the influence of container crane productivity (X1)and ship call frequency (X2) on the number of containers handled (Y) at Terminal PetikemasSemarang branch PT. Pelabuhan Indonesia III. The tool of analysis which was used wasMultiple Regression with Classic Assumption Test. This research used secondary data obtainedfrom TPKS such as monthly report the achievement of performance, monthly report of ship calland monthly report of stevedoring production within period of 6.5 years (January 2009 – June2015).The Result of the Multiple Regression Analysis was Log Y = 4.923991 + 0.525387 log XI+ 0.423276 log X2 + e. This equation showed that all regression coefficients were positive. Itmeans that if container crane productivity and ship call frequency was increased, the number ofthe containers handled would increase too.β1= 0.525, it means that if there is increase in container crane productivity by 10%, it will increase the cargo handling performance by 5.25%. Next, β= 0.423, it explains that if there is an increase in ship call frequency by 10%, it willincrease the cargo handling performance by 4.23%. The result of Coefficient of Determination ofTest shows that container crane productivity and ship call frequency give the proportion orpercentage of the total variation in the number of containers handled for about 94,8%. While, FTestshows that container crane productivity and ship call frequency influenced simultaneouslyon the number of containers handled. Furthermore, container crane productivity influencedpositively on the number of containers handled. Then the other X variable, ship call frequencyinfluenced positively on the number of containers handled.2Key words: Container Crane, Ship Call, Cargo Handling and Port.

PEMBERIAN NAMA ANAK DALAM SUDUT PANDANG BAHASA Nur Rini; Sri Rahayu Zees; Pandiya Pandiya
Epigram Vol 15 No 2 (2018)
Publisher : Politeknik Negeri Jakarta

AbstractName is an important part of someone’s life, it is an identity. However, nowadays a name likely does not reflect the owner’s origin or nation. In Indonesian culture context, naming children is a meaningful moment for parents. This qualitative study was intended to describe how parents name their children. It involved 80 respondents; they were Semarang City citizens who had children. The data were collected by distributing questionnaires and conducting interview. Most respondents were Javanese, Moslem, born between 1950s and 1960s, and graduated from high school. The respondents liked combining words from two or more different languages to form their children’ names. There were very few parents using Indonesian words only. The languages involved in forming names are Arabic, Javanese, English, Chinese, Sanskrit, Indonesian and Balinese. Moslems tend using Arabic to name their children. Almost all names had meanings. The meaning depends on the giver or the one who named the children. The same names might have different meanings.Key words: naming children, Javanese, name, Semarang parentsAbstrakNama memiliki arti yang penting bagi kehidupan seseorang, nama adalah identitas. Namun, terdapat kecenderungan, nama tidak menunjukkan daerah asal atau identitas bangsa pemilik nama. Dalam konteks budaya Indonesia, pemberian nama anak adalah sebuah momentum yang sangat berarti bagi orangtua. Penelitian kualitatif ini bertujuan menerangkan bagaimana orang tua memberi nama anak mereka dari sudut pandang bahasa. Responden penelitian ini adalah 80 warga kota Semarang yang memiliki anak. Data dikumpulkan dengan cara membagikan kuesioner dan wawancara mendalam. Sebagian besar responden bersuku Jawa, beragama Islam, lahir di tahun 1950an hingga 1960an dan lulusan sekolah menengah atas. Ditemukan bahwa para orangtua berkencendungan mengkombinasikan kata-kata dari dua atau lebih bahasa yang berbeda dalam membentuk nama anak mereka. Bahasa yang digunakan yaitu bahasa Arab, bahasa Jawa, bahasa Inggris, bahasa Cina, bahasa Sanskerta, bahasa Indonesia, dan bahasa Bali. Orang tua yang memeluk agama Islam berkecenderungan kuat menggunakan bahasa Arab dalam penamaan anak mereka. Hanya beberapa saja yang menggunakan kata-kata bahasa Indonesia dalam penamaan anak-anak mereka. Hampir semua nama memiliki nama. Makna suatu nama tergantung dari makna yang diberikan oleh pemberi nama. Nama yang sama terkadang memiliki makna yang berbeda.Kata kunci: penamaan anak, nama anak suku Jawa, orang tua Semarang

Indonesian Students’ Listening Attitudes Tribekti Maryanto Agustinus; Nur Rini; Mitchell Clark
Epigram Vol 16 No 2 (2019)
Publisher : Politeknik Negeri Jakarta

Obviously listening improves speaking skills. Polytechnic graduates are to have business transaction skills. Meanwhile, the time allotment for English class sessions is limited. Therefore, the teachers are to promote students’ autonomous learning through listening. This study investigates how the students major in commerce at an Indonesian polytechnic complete listening tasks and attitudes toward the acquisition of listening skills. Training on how to complete the listening activities through shadowing was carried out with 43 students. A questionnaire was distributed to find out the students’ views on the suggested listening activities and their opinions to improve them. The study found students’ preferences in practicing listening; most employed 1 or 2 or 3 steps. Most include initial listening, reading, and one of the types of shadowing - silent shadowing with reading or synchronized shadowing or prosody shadowing. None of the students was interested in doing silent shadowing. They admitted that their listening most improved their pronunciation and enriched vocabulary. They expected more lecturer engagement in controlling their listening activity. By better understanding the students’ needs and opinions, strategies to encourage autonomous learning can be improved.

Relationship between Self Efficacy, Work-Life Balance to Job Satisfaction: A Proposed Employee Engagement Mediation Model Della Andriani; Iwan Hermawan; Nur Rini
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

The concept of employee engagement (EE) is one of the benchmarks in determining employee job satisfaction (JS) which is currently trending and continues to grow in the business world. Engagement is not just a matter of feeling but must be combined with action. Companies that implement employee engagement (EE) will increase productivity which leads to company progress. However, it is not easy for a company to implement employee engagement (EE). The concept of employee engagement (EE) is offered to bridge the insignificance gap. The direction of this research aims to determine the effect of self efficacy (SE) and work life balance (WLB) mediated by employee engagement (EE). Sampling in this study involved 208 employees. The results of the questionnaires distributed obtained a total of 203 respondents with data that could be processed as many as 192. The sample adequacy in this study was 105 so that it was declared fulfilled. Sampling was done with saturated sample technique. The analytical tool in this study uses a Structural Equation Model (SEM) which is processed with AMOS software. The results of the analysis show that self efficacy (SE) and work life balance (WLB) indirectly affect job satisfaction (JS). The contribution of research to fill the body of knowledge through attribution theory by raising the variables of SE, WLB, EE, to JS while managerial implications by building employee training and development, holding gathering activities, and providing adequate facilities for employees. Keywords: self efficacy, work life balance, employee engagement, job satisfaction

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