Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Erika - Devie
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Legality of UMKM based establishment of startup by students of State Polytechnics of Semarang Irawan - Malebra; Nur - Rini; Paniya - Paniya; Umar - Farouk; Erika - Devie
Admisi dan Bisnis Vol 22, No 1 (2021): PEBRUARI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i1.2492

Abstract

According to Presidential Regulation No. 98/2014 on Licensing for micro and small businesses, micro and small entrepreneurs are required to register business legality. However, the implementation effectiveness of this regulation is still unknown. This study aims to analyze the profiles of Semarang State Polytechnic (Polines) students who have a business and the legality constraints of MSME startups. This research uses empirical juridical method. The data was collected through an online questionnaire using the Surveymonkey application for Polines students who have a startup business based on MSMEs. There are 139 students who have businesses participating in this survey. More than half of their businesses are in the form of MSMEs. A third are engaged in the culinary and creative industries. 78.26% use digital technology platforms. Almost all of them use the Instragam platform and some use the Facebook, Shopee, Bukalapak, twitter, YouTube, Tokopedia platforms. As much as 82.86% stated that they do not have legality by law. Even though they think that business legality is important, they have not tried to register because of several factors such as being busy. Some stated that they intend to register their business when it runs smoothly, has the potential to become large, and has costs. Their startup business has not been registered because they feel that their business is already running smoothly. It can be concluded that the implementation of business legality regulations is still low and implies the need for synergy between local governments, lecturers, and practitioners to jointly socialize and assist business legality
The influence of Premium Insurance and Sales Distribution Method on Customer Buying Decision (A case study at PT Asuransi Allianz Utama Indonesia Semarang Branch) Scarleta - Dayu; Suryadi - Poerbo; Erika - Devie
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2531

Abstract

This research aims to explain the influence of premium insurance and sales distribution method on customer buying decision of marine insurance in PT Asuransi Allianz Utama Indonesia Semarang Branch. The independent variables used in this study were premium insurance and sales distribution method, while the dependent variable was customer buying decision. The methods of data collection used in this study were literature studies and questionnaires with 38 samples. The analysis results from this research showed that both premium insurance and sales distribution method had significant and positive effect on customer buying decision partially and stimulously. The value of t count in premium insurance was greater than t table (2.564 > 2.03011) with significant value 0.015 < 0.05 and the value of t count in sales distribution method was also greater than t table (5.140 > 2.03011) with significant value of 0.00. The F test stated that both premium insurance and sales distribution method simultaneously had a significant effect on customer buying decision. It was indicated with significant value of 0.000 < 0.05 and the value of F count > F table (36.225 > 4.110). This study shows premium insurance and sales distribution methood were able to contribute on customer buying decision by 67.4% and the remaining 32.6% influenced by other variables not examined in this research.
The influence of Brand Image, Product Quality, and Price on Buying Decisions of Nissan Type Livina Cars Rina Faja Taxvia; Riyadi - Riyadi; Erika - Devie
JOBS (Jurnal Of Business Studies) Vol 6, No 2 (2020): Desember 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i2.2544

Abstract

The consumer purchase decisions of Nissan Setiabudi Semarang Dealers to Nissan type Livina cars higher when compared to other types of Nissan cars, which can be seen from the car sales data of Nissan Setiabudi Semarang Dealers. Purchase decisions are influenced by several factors, including brand image, product quality, and price. The purpose of this research was to see the influence of brand image, product quality, and price on the purchase decision of Nissan type Livina cars at Nissan Setiabudi Semarang Dealers. The methods of collecting data were questionnaire, interview, and literature view. The data analysis used was multiple linier regression analysis. The number of samples in the research were 98 consumers. The results shows that the brand image partially had no significant effect on purchase decisions, while product quality and price had significant increase on purchase decisions. Then simultaneously the variables were brand image, product quality, and price had significant effect on purchase decisions. Based on results of multiple linier regression analysis, the equation Y =  1,199 + 0,105X1 + 0,547X2 + 0,222X3. Purchase decisions were explained by the variables of brand image, product quality, and price by 73,7%, while the remaining 26,3% was explained by other variables not examined in this research.
Co-Authors Irawan - Malebra Nur - Rini Paniya - Paniya Rina Faja Taxvia Riyadi - Riyadi Scarleta - Dayu Suryadi Poerbo Umar - Farouk