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All Journal Aptisi Transactions on Management Jurnal Cafetaria Intelektual : Jurnal Penelitian Dosen Akuntansi
Faye Maya Dewi
Sekolah Tinggi Ilmu Ekonomi PPI
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Influence of Consumer Behavior and Marketing Mix on Product Purchasing Decisions Faye Maya Dewi; Lod Sulivyo; Listiawati
APTISI Transactions on Management (ATM) Vol 6 No 2 (2022): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i2.1737

Abstract

The purpose of the study was: 1) to look at the direct influence between consumer behaviour on the marketing mix, 2) to look at the direct relationship between consumer behaviour on purchasing decisions, 3) to look at the influence of direct relationships between marketing mixes on purchasing decisions, 4) to look at the indirect influence of indirect relationships between consumer behaviour toward purchasing decisions mediated by the marketing mix. The sample used in the study was as many as 120 randomly selected respondents, and data processing using Smart PLS 2.0 software. The results of this study are, 1) consumer behaviour towards the marketing mix has a positive and significant influence with a relationship value of 55,899 > 1.96. 2) Consumer behaviour towards purchasing decisions has a positive and significant influence with a relationship value of 2,850 > 1.96. 3) Marketing mix on purchasing decisions has a positive and significant influence value with a relationship value of 13,764 > 1.96. 4) The results of analysis of indirect influence pathways between consumer behaviour to purchasing decisions mediated by marketing mix is 13,554 > 1.96 with a significance level of 5% proving that marketing mix has a significant effect in mediating the relationship between consumer behaviour to purchasing decisions. 
PERILAKU KONSUMEN, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BRAND X Faye Maya Dewi
JURNAL CAFETARIA Vol 3 No 2 (2022): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v3i2.637

Abstract

Smartphones circulate in marketing circles, making consumers more thorough in determining the smartphone they want to use. At present times, these means of communication are very important, especially in modern times. Over time progress has become rapid in the world of technology. The first purpose of this study is to optimize consumer behavior in the marketing world and product quality towards purchasing decisions in citra raya mobile stores. The survey sample contained 15 samples obtained from the questionnaire data. The study used quantitative methods and secondary data obtained directly from stores. Data tampering software analysis tool smartPLS version 3.0. The results of the assessment: (1) Consumer Behavior has no significant effect on purchasing decisions with a value of 0.754 < 1.96, (2) Product quality has no significant effect on purchasing decisions on the value of 1,348 < 1.96.
Pengaruh Ukuran Perusahaan pada Perusahaan Manufaktur Sektor Property, Real Estate dan Building Construction yang terdaftar di Bursa Efek Indonesia Tahun 2017-2020 Khrisna Anggun Yuliana; Lod Sulivyo; Faye Maya Dewi
JOURNAL INTELEKTUAL Vol 1 No 2 (2022): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1247.683 KB)

Abstract

Introduction/Main Objectives: To investigate the impact of company size, tax planning, and leverage on earnings management in property, real estate, and building construction companies listed on the IDX from 2017 to 2020. Background Problems: Violating Financial Accounting Standard 44 concerning Accounting for Real Estate Activities (PSAK 44) applies to companies engaged in real estate, even though real estate is not the company's main business. Novelty: Used to obtain secondary data for this research, which uses quantitative methods and financial reporting. Research Methods: Purposive sampling method with a total of 63 property, real estate, and building construction companies for 2017 to 2020, a sample of 21 companies with SPSS 25.  Finding/Results: That company size and tax planning have a negative and significant effect on earnings management and Leverage has no effect on earnings management and the results (f-test) simultaneously have an effect on earnings management. Conclusion: Firm size has a negative impact, tax planning has a negative impact, financial leverage has no earnings management, and claims company size, tax planning, and financial leverage have an impact.
Co-Authors Khrisna Anggun Yuliana Listiawati Lod Sulivyo