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All Journal Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format
Faradiva Dwi Azizah
Universitas Muslim Indonesia, Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions Faradiva Dwi Azizah; Andi Nirwana Nur
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.134

Abstract

This article presents the results of the mapping carried out taken from various sources with a total of 20 articles that are used as mapping materials. Starting from 2004 to 2021. Based on existing theory, TAM consists of several factors, namely Risk Factors, Usefulness, and added value where the stronger these factors are, the stronger a technology can be accepted. The perceived ease can trigger impulse buying and purchasing decisions. The purpose of this study is to determine the relationship and correlation between TAM and impulse buying on purchasing decisions among students who use shopee e-commerce as a shopping medium.
Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions Faradiva Dwi Azizah; A. Nirwana Nur; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v2i1.173

Abstract

This study aims to determine the impact of implementing the Information System Technology Acceptance Model in supporting the tendency to use applications and impulse buying behavior on purchase decisions Shopee E-Commerce. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study was drawn from the infinite population, with a sample of 315 respondent who were students in Makassar City. Data analysis used the validity test, reliability test, R-square test, F-square test, direct effect test, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model variable has a positive and significant effect on the Purchase Decision variable. Likewise, the impulsive buying behavior variable has a positive and significant effect on the purchase decision variable. The relationship between these variables is included in the dominant category of class I. Then the influence of the TAM on impulsive buying behavior is included in the predominant type of class II. This study's theoretical and managerial implications explain that the TAM and impulsive buying behavior can improve purchase decisions.
Co-Authors A. Nirwana Nur Aditya Halim Perdana Kusuma Putra Putra Andi Nirwana Nur