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All Journal Adi Widya : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA BULETIN BISNIS & MANAJEMEN (BBM)
Sriyanto Sriyanto
STIE Atma Bhakti Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENYULUHAN PENGEMBANGAN STRATEGI PEMASARAN PRODUK MAKANAN RINGAN DI DESA NGIJO KECAMATAN TASIKMADU KABUPATEN KARANGANYAR Sriyanto Sriyanto; Fadjar Harimurti; Kasidin Kasidin; Sutianingsih Sutianingsih
JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Vol 1, No 1 (2020): JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.645 KB) | DOI: 10.36600/.v6i1.136

Abstract

Desa Ngijo Kecamatan Tasikmadu Kabupaten Karanganyar memiliki berbagai potensi salah satunya usaha di bidang industri makanan ringan (snack). Permasalahan yang dihadapi mitra yaitu belum memiliki kapabilitas pemasaran yang memadai terutama kurangnya inovasi, baik inovasi produk, inovasi promosi, dan inovasi distribusi. Kegiatan Pengabdiaan Kepada Masyarakat dilaksanakan sebagai bentuk kepedulian sosial Perguruan Tinggi STIE Atma Bhakti Surakarta melalui kegiatan penyuluhan kepada mitra mengenai pengembangan strategi pemasaran dengan harapan agar mitra di Desa Ngijo dapat berkembang dan berekspansi ke usaha yang berskala lebih luas. Metode pelaksanaan menggunakan metode ceramah dan sharing. Pelaksanaan kegiatan dimulai dengan Observasi Lapangan, Pelaksanaan Kegiatan, dan Penyusunan Laporan. Setelah mengikuti penyuluhan dan sharing, para mitra telah memperoleh pengetahuan dan wawasan yang semakin baik mengenai strategi memasarkan produk makanan ringan melalui bauran pemasaran 5P yaitu produk, harga, promosi, distribusi, dan pelayanan. Dengan adanya program pengabdian ini diharapkan akan banyak membantu persoalan pemasaran yang dihadapi mitra (Kelompok Wanita Tani) di desa Ngijo terutama dalam memasarkan dan menjual produksinya. Kata kunci: strategi, pemasaran, snack, desa ngijo
PELATIHAN PENGEMBANGAN ATRIBUT PRODUK DAN MEDIA PROMOSI PADA INDUSTRI RUMAHAN KARAK DI KALIJIRAK Sriyanto Sriyanto; Sutianingsih Sutianingsih; Kasidin Kasidin
JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Vol 2, No 1 (2021): JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.333 KB) | DOI: 10.36600/.v2i1.170

Abstract

Kegiatan Pengabdian Masyarakat dilaksanakan di Desa Talang Kalijirak Tasikmadu Karanganyar. Pada Desa tersebut terdapat Industri Rumahan yang memproduksi Karak. Permasalahan Mitra, produk Karak belum memiliki kemasan yang baik, belum memiliki merek dan label serta belum memanfaatkan media promosi. Tujuan pengabdian masyarakat membantu mitra mengembangkan atribut produk melalui perbaikan kemasan, pemberian merek dan label serta pembuatan MMT sebagai media promosi. Kegiatan PKM dalam bentuk Latihan Terbimbing satu hari tanggal 26 Maret 2021. Kegiatan PKM telah memberikan manfaat bagi Mitra yaitu perbaikan pada Kemasan Produk dengan bahan plastik yang lebih kuat dan higienis, telah memiliki Merek YU-SI, dan pada label mencantumkan komposisi bahan serta nomor handphone untuk memudahkan konsumen dalam memesan produk. Pembuatan MMT sebagai media promosi diharapkan dapat mendorong minat beli konsumen dan meningkatkan penjualan. Kata kunci: Produk, Kemasan, Merek, Label, Promosi
KEPERCAYAAN, e-KUALITAS PELAYANAN, CITRA, KEPUASAN: ANTESEDEN LOYALITAS PELANGGAN PADA MARKETPLACE DI INDONESIA Sriyanto Sriyanto; Fajar Harimurti
BBM (Buletin Bisnis & Manajemen) Vol 9, No 01 (2023): Vol. 09 No. 01, Tahun 2023
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v9i01.471

Abstract

This study aims to analyze the effect of trust, e-service quality, and image on customer loyalty through customer satisfaction as a mediator variable. Sample 200 respondents are customer who are transaction on the marketplace in Indonesia. Data collection using a closed questionnaire was measured by a 5-point Likert scale. The analysis method uses path analysis and Sobel test. The results showed (1) trust, e-service quality, and image had a significant effect on customer satisfaction (2) trust, e-service quality, and image had a significant effect on customer loyalty (3) customer satisfaction had a significant effect on customer loyalty (4) trust and image had a significant effect on customer loyalty through customer satisfaction as modiator variable, while e-service quality have no significant effect on customer loyalty through customer satisfaction as mediator variable. Keywords: trust, service, image, satisfaction, loyalty
Pelatihan Pengembangan Strategi Pemasaran Jamur Tiram Putih Desa Ngijo Kecamatan Tasikmadu Kabupaten Karanganyar Sriyanto Sriyanto; Fadjar Harimurti
Adi Widya : Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2023): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v7i1.8959

Abstract

Pokoh Hamlet, Ngijo Village, Tasikmadu District, Karanganyar has various potentials, one of which is the cultivation of white oyster mushrooms. The main constraints on the marketing aspect and the tight competition of oyster mushroom craftsmen. The PKM team intends to help Partners provide marketing strategy development training. With this training, partners are expected to have better marketing skills. The PkM activity was held on Saturday 25 March 2023 with the aim of providing training in developing marketing strategies. This training activity received a positive response from Partners. From the results of the question and answer, Partners have understood the material related to marketing strategy development. The results of this training are expected to be a provision for Partners in developing their business and making a major contribution to sales and profits.
ANALISIS BUDAYA KERJA, SISTEM PENGENDALIAN INTERN PEMERINTAH (SPIP), DAN KOMPENSASI DALAM MENINGKATKAN KINERJA PEGAWAI DI DINAS LINGKUNGAN HIDUP KOTA SURAKARTA Supadi Supadi; Sriyanto Sriyanto; Rima Parawati Bala
BBM (Buletin Bisnis & Manajemen) Vol 9, No 2 (2023): Vol. 09 No. 02, Tahun 2023
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v9i2.576

Abstract

Tujuan riset ini mengkaji secara empiris efek dari budaya kerja, SPIP, kompensasi terhadap kinerja pegawai baik pengujian secara partial dan keseluruhan. Dari 73 pegawai DLH Surakarta dipakai sebagai sampel. Seluruh data dari kontruk riset ini dikumpulkan via kuesioner. Dari data terkumpul, item seluruh konstruk telah memenuhi validty dan reliability test. Analisis regresi linier berganda dipakai sebagai alat atau teknik data analyze. Hasil riset budaya kerja, SPIP, kompensasi memiliki efek positif signifikan pada kinerja pegawai 
Optimization of the Role of Job Satisfaction on the Effect of Leadership Effectiveness on Employee Performance Sriyanto Sriyanto; Sutianingsih Sutianingsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8888

Abstract

This study aims to understand how job satisfaction can mediate between leadership effectiveness and employee performance. In this study, quantitative research methods were used. Data were collected with the help of questionnaires and a sample of 115 employees. Path analysis and descriptive analysis are the data analysis methods used. Research findings show that all variables have a positive effect can be seen from 1) leadership effectiveness has an impact on job satisfaction variables. 2) Leadership effectiveness has an impact on employee performance. 3) Job satisfaction has an impact on employee performance. 4) The results of this study state that indirect influence is more potent than direct influence. Then job satisfaction is used as an intermediary between job placement variables and employee performance. Keywords: leadership effectiveness, job satisfaction, Performance
Co-Authors Fadjar Harimurti Fadjar Harimurti Fajar Harimurti Kasidin Kasidin Kasidin Kasidin Rima Parawati Bala Supadi Supadi Sutianingsih Sutianingsih Sutianingsih Sutianingsih Sutianingsih Sutianingsih