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All Journal Jurnal Penyuluhan JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial SEIKO : Journal of Management & Business Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmu Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Journal of Management and Bussines (JOMB) Economics and Digital Business Review Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Tarandhika Tantra
Universitas Telkom
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

 1 
Analisis Kepuasan Pengujung Berdasarkan Tourist Experience ke Daerah Istimewa Yogyakarta Tarandhika Tantra; Heppy Millanyani; Ilham Meidarlis Yefri
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1122

Abstract

Indonesia is a beautiful country with a variety of interesting tourist destinations. The government developed 10 New Bali in various places in Indonesia to align with regional countries. Yogyakarta is an iconic destination and attracts tourists. In order for Yogyakarta to compete with the destinations of 10 New Bali, research needs to be done to find out how the level of satisfaction of tourists in Yogyakarta based on the visiting experience and know what factors must be improved to be able to move. This study uses quantitative methods with data collection techniques using questionnaires to 385 respondents who are tourists of Yogyakarta. Data processing techniques use Importance Performance Analysis and Customer Satisfaction Index to Tourist Experience. Importance Performance Analysis to determine what aspects and indicators should be improved performance in the Yogyakarta tourism sector. At the same time, the Customer Satisfaction Index to find the level of satisfaction of Yogyakarta tourists. From the analysis of data conducted, it can be known that the satisfaction rate of tourists of Yogyakarta Special Region based on Tourist Experience is 84.9%. Indicators with the most satisfactory performance are hedonistic, and indicators with less satisfactory performance are relational. Based on the results of this study, it is expected that Yogyakarta stakeholders provide education and socialization to the community to interact and communicate better with tourists
Analisis Niat Wisatawan untuk Berkunjung ke Kawasan Kuta Mandalika Lombok Tarandhika Tantra
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1181

Abstract

Tourism is the sector that has the most potential to contribute greatly to GDP. The competitiveness of Indonesia's tourism sector is lower than the kawasa countries of Southeast Asia. The Government of Indonesia developed the National Priority Tourism Area with the 10 New Bali program in an effort to be competitive and superior. Kuta Mandalika Lombok Area of West Nusa Tenggara is one of the 10 priority areas. This research was conducted to find out the factors that make tourists to visit the Kuta Mandalika Lombok area including destination image, motivation, Word of Mouth and knowledge. Knowledge is believed to moderate the image of the destination. The survey was conducted to 310 respondents who had visited the Kuta Mandalika Lombok Area and conducted an analysis using the SmartPLS application. The findings of this study show that the image of destination, motivation, and Word of Mouth has a positive influence on the intention of visiting kuta mandalika lombok area. Knowledge is proven to have no moderating effect on the relationship of destination imagery and visiting intentions. The local government should develop the image of Kuta Mandalika Lombok area as a world-class priority tourist area in order to attract tourists to visit
Co-Authors Abdurochman, A Fadlan Agios Gerasimos Bisotwo Purnomo Ainun, Hasnah Alvian Putra Pamungkas Astri Wulandari Bethani Suryawardani Dandy Marcelino Fadhlurrahman, Afdhal Fat’hah Noor Prawita Fauzi, Helmi Ismara Gandeva Bayu Satrya Helni Mutiarsih Jumhur Heppy Millanyani Ilham Meidarlis Yefri Indira Rachmawati Khanza Nafira Fitri Mochamad Yudha Febrianta Muhammad Iqbal Muhammad Iqbal Darmawan Siti Sarah Hanifa Apriandhita Tafiana, Adinda Kalitta Tara Diva Azura