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All Journal Jurnal Penyuluhan Journal of Animation & Games Studies JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Action Research Literate (ARL) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management
Mochamad Yudha Febrianta
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Ulasan Indie Video Game Lokal pada Steam Menggunakan Analisis Sentimen dan Pemodelan Topik Berbasis Latent Dirichlet Allocation Mochamad Yudha Febrianta; Sri Widiyanesti; Syahrul Robbiansyah Ramadhan
Journal of Animation and Games Studies Vol 7, No 2 (2021): Oktober 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jags.v7i2.5162

Abstract

Video game merupakan produk Ekonomi Kreatif yang berkembang pesat dan mempengaruhi perekonomian dunia. Di antara para pelakunya, pengembang indie video game memiliki keterbatasan sumber daya dan bergantung pada jasa distribusi digital untuk menjual produknya. Steam merupakan platform distribusi digital video game dengan fitur ulasan yang dapat dijadikan acuan pengembangan video game. Ulasan produk online cenderung berjumlah banyak dan beragam sehingga menimbulkan tantangan bagi para pengembang indie video game untuk menganalisisnya. Penelitian ini bertujuan untuk melakukan analisis berbasis machine learning terhadap ulasan produk indie video game di Steam secara otomatis. Metode yang digunakan adalah analisis sentimen dengan algoritma klasifikasi Naïve Bayes dan pemodelan topik berbasis LDA menggunakan perangkat lunak Rapidminer dan RStudio. Hasil penelitian menunjukkan sentimen positif dominan sebesar 69.8% dengan akurasi algoritma 75.45%. Penelitian ini juga menunjukkan bahwa “story”, “character”, “music”, dan “art” termasuk istilah yang sering muncul di antara topik-topik dominan.
The Dependency of Supply Chain Management and Product Quality on Product Innovation Mochamad Yudha Febrianta; Muhammad Indra; Sri Widianesty
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2398

Abstract

One of the challenges faced by fashion MSMEs (Micro, Small and Medium Enterprises) in Bandung is the poor quality of their products. Product quality is one of the important aspects to consider while aiming for strengthening competitiveness and customer satisfaction. Therefore, the fashion MSMEs need to continuously improve their product quality to be better and more reliable in order to gain consumer’s trust and satisfaction. Supply chain management has been proven to affect product quality. On the other hand, product innovation is also needed to ensure continuous improvement in product quality. This study applied a quantitative method to analyze the direct and indirect influence of supply chain management on product quality. The indirect influence used product innovation as an intermediating variable. The data were collected by distributing questionnaires among fashion MSMEs in Bandung area and processed by using SmartPLS 3.2.8. The inner model, outer model and bootstrapping were produced in data processing to identify the root causes of the problem based on the phenomena raised in this study. The analysis results showed that supply chain management has significant effects on product quality. Product innovation as a mediating factor also significantly affects the relationship between supply chain management and product quality. This study contributes as references for fashion MSMEs to improve their product quality through supply chain management and product innovation to achieve competitive advantages and high customer satisfaction rates. 
Online Marketing Education and Application Development for MSMEs in Buah Batu District Bandung Astri Wulandari; Bethani Suryawardani; Dandy Marcelino; Gandeva Bayu Satrya; Fat’hah Noor Prawita; Mochamad Yudha Febrianta
Jurnal Penyuluhan Vol. 18 No. 02 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202238834

Abstract

In today's fast-paced world of information and technology, it's impossible to do anything without a connection to the internet. Due to the rising level of competition in the market, small and medium-sized businesses (SMEs) that are owned and operated by business people need to make use of digital media to raise their brands' visibility and hence their competitiveness. In order to help MSME actors in Buah Batu District continue to grow and develop, the mentorship program for selected partners aims to assist them in developing innovative goods. The MSME actors in Buah Batu District are likely to benefit from assistance related to the district's online web platform, which has been established. It has been determined that in order to help MSME actors (including those designing product labels and packaging) learn about online marketing, the team will offer online marketing education workshops. They will also develop a better product website, integrate the site with helpful applications, and create an updated database system that can be relied upon.
IMPLEMENTASI VISION TECHNOLOGY PADA WEB-BASED TOURISM ATTRACTIONS PACKAGES AND MARKETING DI DESA LAKSANA, JAWA BARAT Muhammad Hablul Barri; Husneni Mukhtar; Istiqomah Istiqomah; Mochamad Yudha Febrianta
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 3 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1953.624 KB) | DOI: 10.31764/jmm.v6i3.7711

Abstract

Abstrak: Desa Laksana mempunyai banyak potensi, tetapi optimalisasi dan pelaksanaan dari tujuan penetapan sebagai destinasi Desa Wisata masih mengalami banyak hambatan dari sisi bagaimana pengelolaan dan konsep dari desa wisata yang ingin dilaksanakan. Tujuan kegiatan pengabdian masyarakat ini adalah membantu Desa laksana dalam mempromosikan potensi wisata serta mengoptimalkan wisata alam yang ada menggunakan solusi teknologi. Metode yang digunakan adalah pendampingan pembuatan blue print paket wisata melalui pembuatan website dan pembuatan konsep wisata budaya dengan menggunakan Animasi Proyektor dan Laser Uap sebagai nilai tambah desa wisata. Hasil dari kegiatan ini adalah sebuah paket wisata Desa Kamojang dengan konsep pertunjukan geothermal berbasi teknologi dengan tetap menonjolkan seni dan budaya masyarakat sekitar. Sebanyak 99% masyarakat yang disurvei sangat antusias dengan kegiatan yang terlaksana, dan berharap agar program ini memberikan inovasi secara berkelanjutan untuk meningkatkan ekonomi warga sekitar.Abstract: Laksana Village has a lot of potential, but the optimization and implementation of the goal of setting as a tourist village destination still has many obstacles in terms of how the management and concept of the tourist village to be implemented. The purpose of this community service activity is to help implement villages in promoting tourism potential and optimizing existing natural tourism using technological solutions. The method that used is assistance in making blue prints of tour packages through website creation and making cultural tourism concepts using Projector Animation and Steam Lasers as added value for tourist villages. The result of this activity is a Kamojang Village tour package with the concept of technology-based geothermal performances while still highlighting the arts and culture of the surrounding community. As many as 95% of the people surveyed are very enthusiastic about the activities implemented, and hope that this program provides continuous innovation to improve the economy of the surrounding residents. 
M-KIA 79 application version 2.0 for Integrated Healthcare Center services at Posyandu Kenangan in Samarinda Fetty Poerwita Sary; Mochamad Yudha Febrianta; Sri Widiyanesti; Milleniartha Moslem
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 7, No 3 (2022): August 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v7i3.7064

Abstract

Posyandu is a form of Community Based Health Efforts which is managed from, by, for, and with the community, in order to empower the community and provide convenience to the community in obtaining basic health services. Based on field data, it was found that the problems faced by the Posyandu Kenangan were the limited number of cadres, unrepresentative places due to frequent flooding, lack of awareness about Posyandu and data histories that was often lost and scattered due to flooding. The purpose of this activity is to develop an application called M-KIA 79 Version 2.0. The implementation of this community service will fulfill the SDG's goals, namely good health and welfare, quality education and sustainable cities and communities. This community service is carried out in the form of producing the M-KIA 79 Application which will be used by Posyandu Kenangan’s cadres in recording the health history of infants, toddlers, and pregnant women and socializing the use of the M-KIA 79 Application. The implementation of making this application is carried out using several approaches to Design Analysis and System Design. The results of this study are in terms of socialization of the M-KIA 79 application, the community response is 95% agree and this application can be well received by the community, posyandu cadres and health centers.
Digital Tools for Co-working Space Batununggal Using Digital-Ads, AR-Based Socmed Content, and Enterprise Resource Planning Bethani Suryawardani; Astri Wulandari; Gandeva Bayu Satrya; Dandy Marcelino; Fat’hah Noor Prawita; Mochamad Yudha Febrianta; Tarandhika Tantra
Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/19202341777

Abstract

The rise of information and technology requires all businesses and nonprofits to digitize. The co-working facility in Bandung's Batununggal District does the same. Batununggal co-working facility intends to promote locals' creativity and host start-up actors. This community service targets MSME actors and inhabitants in Bandung's Batununggal subdistrict, those who have established a business and those who will establish a business. Workshops on digital technologies, digital ads, and AR-based social media content offer business actors insight and competence. Participants also received training on enterprise resource planning to help manage and integrate corporate operations in Batununggal, Bandung. This series of community service activities increased participants' insight into digital-based promotional strategies and the use of digital tools and digital ads for their products; increased participants' insight and competence in managing and integrating business using the ERP system; trained participants to use AR technology on social media, especially Instagram, to promote their products.
Pengaruh Social Media Usage Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Bahan Bakar Pertamax Pertamina (Studi Kasus di Bandung Raya) Anka Jelang Ramadhan; Mochamad Yudha Febrianta
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3701

Abstract

Pada saat ini, orang-orang dipengaruhi oleh banyak hal dan faktor yang terjadi pada internet dalam melakukan keputusan dalam pembelian. Pengguna internet lebih mengutamakan dan aktif pada media sosial. Dikarenakan sebagai media komunikasi media sosial juga sebagai alat komunikasi dalam melakukan pertukaran informasi secara online dengan mengadopsi digitalisasi, atau disebut sebagai Electronic word of mouth. Pertamax yang merupakan suatu produk dari perusahaan BUMN juga melakukan kegiatan pemasaran secara digital dengan memanfaatkan media sosial sebagai sarana dalam memasarkan produk dan jasa yang ditawarkan atau biasa juga disebut dengan social media marketing. Penelitian ini memiliki tujuan dalam mengetahui seberapa besar pengaruh dari Social Media Usage dan Electronic word of mouth atas keputusan pembelian, melalui 4 variabel yang ditetapkan, yaitu Social Media Usage, Electronic word of mouth, Trust, dan Keputusan Pembelian. Dengan menggunakan teknik non-probability dan purposive sampling, dilakukan distribusi kuesioner secara online melalui Google Form. Teknik analisis data yang dipergunakan di penelitian ini adalah dengan metode structural equation modelling (SEM) menggunakan software LISREL versi 8.80. Berdasarkan hasil penelitian berdasarkan hasil penelitian, variabel social media usage tidak berpengaruh terhadap dalam keputusan pembelian. Electronic word of mouth tidak berpengaruh terhadap keputusan pembelian. Social media usage dan variabel Electronic word of mouth berpengaruh terhadap Trust. Trust mempengaruhi keputusan pembelian. Social media usage tidak mempengaruhi keputusan pembelian yang dimediasi oleh Trust. Electronic word of mouth tidak mempengaruhi dalam keputusan pembelian. Kata Kunci: Social Media Usage, Electronic Word of Mouth, Keputusan Pembelian, Pertamax, SEM Abstract At this time, people are influenced by many things and factors that occur on the internet in making purchasing decisions. Internet users prioritize and are active on social media. Because as a communication medium, social media is also a communication tool in exchanging information online by adopting digitization, or what is known as electronic word of mouth. Pertamax, which is a product of a state-owned company, also carries out digital marketing activities by utilizing social media as a means of marketing the products and services offered, or also known as social media marketing. This study aims to find out how much influence Social Media Usage and Electronic word of mouth have on purchasing decisions, through 4 defined variables, namely Social Media Usage, Electronic word of mouth, Trust, and Purchasing Decisions. By using non-probability and purposive sampling techniques, questionnaires were distributed online via the Google Form. The data analysis technique used in this study is the structural equation modelling (SEM) method using the LISREL software version 8.80. Based on the results of the research based on the results of the study, the social media usage variable has no effect on purchasing decisions. Electronic word of mouth has no effect on purchasing decisions. Social media usage and Electronic word of mouth variables affect Trust. Trust influences purchasing decisions. Social media usage does not affect purchase decisions mediated by Trust. Electronic word of mouth does not affect purchasing decisions. Keywords: Social Media Usage, Electronic Word of Mouth, Purchasing Decision, Pertamax, SEM
ANALISIS PENGARUH KETERJANGKAUAN TEKNOLOGI INFORMASI DALAM LIVE SHOPPING UNTUK MENCIPTAKAN PURCHASE INTENTION PADA LIVE SHOPPING TIKTOK Ni Nengah Nitha Puspawati; Mochamad Yudha Febrianta
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3032

Abstract

Perkembangan teknologi informasi yang kian cepat membuat masyarakat mencoba hal – hal baru dalam berbelanja di dunia maya. Dengan semakin populernya live streaming, banyak vendor di platform social commerce telah mengadopsi live streaming sebagai alat untuk meningkatkan kinerja penjualan khususnya di Indonesia. Baru – baru ini telah ditemukan fenomena bahwa live shopping yang dilakukan salah satu sosial media TikTok sedang menanjak naik namanya. Mulai banyak para pelaku bisnis beralih melakukan penjualan melalui live shopping di TikTok. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari Keterjangkauan Teknologi Informasi terhadap purchase intention pelanggan yang dimediasi melalui live shopping TikTok. Oleh karena itu model penelitian ini menekankan Keterjangkauan Teknologi Informasi dan keterlibatan pelanggan serta mendefinisikan keterlibatan live shopping di TikTok sebagai variabel mediasi. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan menyebarkan kuesioner kepada 400 responden yang merupakan pengguna aplikasi TikTok dan menggunakan fitur layanan live shopping TikTok. Penyebaran kuesioner dilakukan secara online melalui Google Forms. Teknik sampling yang digunakan adalah non probability sampling dan purposive sampling. Teknik analisis data yang digunakan adalah structural equation model menggunakan Partial Least Square (PLS) dengan software SmartPLS v.3.2.9. Temuan pada penelitian ini menunjukkan bahwa keterjangkauan teknologi informasi yang terdiri dari visibility, metavoicing, dan guidance shopping berdampak signifikan pada keterlibatan live shopping yang terdiri dari immersion dan presence serta berpengaruh positif dan signifikan terhadap purchase intention. Dan live shopping memediasi antara keterjangkauan teknologi informasi dan purchase intention.
Analyzing Dating Application Adoption Towards Behavioral Intention Using A Utaut2 (Case Study: Premium Bumble User In Indonesia) Laudza Tsabitul Azmi Setiawan; Mochamad Yudha Febrianta
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has changed the current style of socializing, and dating applications have become an interesting topic of conversation in Indonesia. Rakuten Insight states that interactions on dating apps increased by 32% during Covid-19, and dating app usage increased by 19% over one year. Bumble is one of the biggest dating apps in the world. The purpose of this study was to investigate the factors associated with technology acceptance and use of the Bumble application. The research framework used in this study is UTAUT2. Data collection was processed using a questionnaire technique which was distributed to all Bumble users who are domiciled in Indonesia. Data analysis will use SmartPLS 3.2.9 which produces outer model testing and inner model testing. Descriptive analysis in this study is needed to understand more deeply about the characteristics of the respondents and their assessment of Bumble. The results show that there are five significant factors that influence Use Behavior and Behavioral Intention of Bumble users in Indonesia, namely Performance Expectancy, Social Influence, Facilitating Conditions, Price Value, and Habit and have a significant positive effect on Behavioral Intention. Meanwhile, Behavioral Intention and Habit have a significant positive influence on Use Behavior.Keywords-Bumble, UTAUT2, use behavior, behavior intention, Indonesia
Pengaruh Customer Review Dan Influencer Endorsement Terhadap Purchase Intention Dengan Trust Sebagai Variabel Moderasi Pada Produk Ms Glow Shofia Putri Rhamdani; Mochamad Yudha Febrianta
eProceedings of Management Vol 10, No 5 (2023): Oktober 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi internet di Indonesia memudahkan masyarakat Indonesia salah satunya berbelanja kebutuhansehari-hari. Salah satu kebutuhan masyarakat Indonesia terutama dikalangan wanita saat ini yaitu rangkaian perawatanwajah atau skincare. Perawatan wajah kini menjadi produk yang paling laris di e-commerce salah satunya adalahbrand skincare MS Glow. MS Glow dinobatkan menjadi skincare paling laris di e-commerce pada tahun 2021. Makadari itu penelitian ini bertujuan untuk menganalisis pengaruh dari customer review, influencer endorsement dan trustterhadap purchase intention terhadap produk MS Glow di Indonesia. Metode penelitian yang digunakan dalampenelitian ini dengan menggunakan metode kuantitatif, penyebaran kuesioner kepada 385 responden di Indonesiayang mengetahui produk MS Glow, berminat terhadap produk MS Glow dan pernah membaca review dari customermaupun influencer. Teknik analisis data pada penelitian ini menggunakan Structural Equation Model (SEM) softwareSmartPLS. Hasil pada penelitian ini menunjukan bahwa customer review dan influencer endorsement berpengaruhsecara positif, akan tetapi dalam penelitian ini trust dapat memoderasi customer review terhadap purchase intentionnamun tidak memoderasi influencer endorsement terhadap purchase intention. Hasil penelitian ini dapat digunakanoleh pembaca sebagai sumber informasi tambahan dan kepada pihak perusahaan MS Glow untuk mengevaluasistrategi pemasarannya, meningkatkan formulasi dan kualitas produk sehingga tetap menjaga ulasan dari konsumen.Kata Kunci-Customer Review, eWOM, Influencer Review, Trust dan Purchase Intention.
Co-Authors Anka Jelang Ramadhan Astri Wulandari Astri Wulandari Bethani Suryawardani Dandy Marcelino Dandy Marcelino Farhan Shidqi Farrel Adhirajasa Fat’hah Noor Prawita Fat’hah Noor Prawita Fetty Poerwita Sary Galuh Sudarawerti Gandeva Bayu Satrya Husneni Mukhtar Istiqomah Laudza Tsabitul Azmi Setiawan Milleniartha Moslem Muhammad Hablul Barri Muhammad Indra Ni Nengah Nitha Puspawati Shofia Putri Rhamdani Sri Widianesty Sri Widiyanesti Syahrul Robbiansyah Ramadhan Tarandhika Tantra